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28 



The Florists^ Review 



DacBUBiB 21. 1916. 



MIIiWAUEEE. 



The Market. 



Christmas is with us once again, and 

 conditions this year seem to be worse 

 than the local market has seen in some 

 time. In the first place, there is a tre- 

 mendous call for all kinds of stock. The 

 general supply is far short, and it seems 

 as though there will not be a satisfied 

 florist, wholesaler or retailer, in this 

 vicinity. Carnations seem to be in 

 best supply, but the demand for red is 

 so great that, despite the supply, there 

 undoubtedly will be a shortage of this 

 stock. 



Eoses are extremely scarce. Mrs. 

 Charles Bussell and Ophelia, which bear 

 the brunt of the attack, are in short sup- 

 ply, and it is next to impossible to fill 

 orders for these varieties. The quality 

 is excellent and well worth the price 

 charged, but that does not increase the 

 supply, and these will be almost unob- 

 tainable at any price. Of course the de- 

 mand for red roses is strong and the 

 supply is light, although a good propor- 

 tion of the crop will be of this color. Kil- 

 larney and White Killarney are selling 

 well and good prices are realized on 

 them because of their extreme shortage. 



Violets also are unusually scarce, the 

 supply of the doubles being far short of 

 the demand, and there are practically 

 no singles to be had. The so-called 

 Sweetheart roses are being substituted 

 in many instances and are giving satis- 

 faction in every case. The supply of 

 orchids is fairly large, but the cut is 

 disposed of easily at $12 per dozen. 

 There are some exceptionally fine cat- 

 tleyas to be had and, considering the 

 quality, the buyer is getting his money 'a 

 worth even at the above price. 



There are few sweet peas in the mar- 

 ket, and they are picked up readily at 

 good prices. There has been no change 

 in the valley situation, and it is almost 

 impossible to supply any of this stock, 

 regardless of price. 



The sale of supplies, such as wreaths, 

 ruscus, frieze, etc., has been brisk this 

 season, as the retailers must have some- 

 thing to offer their trade in place of the 

 usual cut stock and plants. 



This brings up the plant situation, 

 which is as bad as we ever want to see 

 it for a holiday. Azaleas, while they 

 reached this country, were so late in ar- 

 rival and in such poor condition that it 

 was impossible to take care of any 

 orders for early delivery. Even with 

 hard forcing it is doubtful if they 

 will be in shape to sell at the end of the 

 week. This leaves a tremendous hole in 

 the market which the other plants can- 

 not begin to fill. Due to the fact that 

 other plants, especially the blooming 

 kinds, were only in small supply, foliage 

 plants had an exceptionally quick sale; 

 and it was impossible to get an order 

 filled on most kinds two weeks ago. 



Nobody makes any money when such 

 conditions obtain, even if the prices 

 advance, as they necessarily do when 

 there is a decrease in the supply. The 

 condition is unhealthy, and all we can 

 hope is that spring business will be a 

 great improvement over the present 

 holiday season. H. J. S. 



1917 Club Officers. 



The balloting for next year's officers 

 at the December meeting of the Mil- 

 waukee Florists' Club resulted as fol- 

 lows: President, William Kennedy; 

 vice-president, Henry W. Summer; gee- 



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