«4 



The Florists' Review 



Dbcihbbb 21. 1916. 



ing in their offerings of potted plants, 

 ferns, etc., for the Christmas trade, and 

 the retailers report indications favor- 

 able for a heavy demand for this stock. 

 Azaleas are extremely scarce this year 

 and the quality poor for the most part. 

 Great quantities of greens have been 

 brought in, including redwood wreaths 

 and garlands, Christmas trees, huckle- 

 berry, etc., but as this business is han- 

 dled principally by produce merchants, 

 it is not a big item in the florists' busi- 

 ness. 



Various Notes. 



C. W. Ward, proprietor of the Cottage 

 Gardens Nurseries, of Eureka, Cal., ar- 

 rived in San Francisco a few days ago, 

 bringing with him 200 carnation blooms, 

 which were put on display at the store 

 of Pelicano, Eossi & Co.. on Kearny 

 street. The assortment included fine 

 specimens of Belle Washburn, Crystal 

 White, Alice, Matchless and Cottage 

 Maid. Mr. Ward began to devote par- 

 ticular attention to the carnation many 

 years ago, and though he has branched 

 out widely in other directions he has al- 

 ways shown special interest in this 

 flower and has played an important part 

 in its development. Now he has dem- 

 onstrated that he can grow carnations 

 in California just as well as he for- 

 merly did at Queens, N. Y. Mr. Ward 

 celebrated his sixtieth birthday Decem- 

 ber 11. He may go east before return- 

 ing to his home at Elireka. 



Frank Pelicano, of Pelicano, Eossi & 

 Co., has a nice lot of mixed baskets of 

 cyclamens, primroses, ferns, etc., for his 

 firm's holiday use. 



' 'Heine ' ' Cooper, formerly with Mac- 

 Eorie & McLaren, has accepted a posi- 

 tion at Joseph's. 



Joseph's force made up about 120 

 shower bouquets last week for the girl 

 graduates of the city high schools. F. J. 

 Bertrand, manager of Joseph's, looks 

 for a heavy holiday business. From 

 present indications, he says, it promises 

 to be fully as good as last year, notwith- 

 standing the large number of exposition 

 visitors who lingered in the city until 

 after Christmas. The first half of the 

 month has been better at this store than 

 the corresponding period of December. 

 1915. 



Herman Mosso, with Pelicano, Eossi 

 & Co., has the sympathy of the trade in 

 his bereavement by the death of his 

 baby. 



Mrs. Frank Pelicano, who has been 

 seriously ill for some time, now is re- 

 cuperating in the country. 



The park commissioners have author- 

 ized Park Superintendent John Mc- 

 Laren to begin the work on the first 

 section of the Ocean Beach esplanade, 

 which will consist of 750 feet of park- 

 ing, fifteen feet wide. 



Charles Navlet expected to have the 

 improvements at hig store at San Jose, 

 Cal., completed before Christmas, but 

 the extensive alterations have taken 

 longer than he anticipated, and the 

 work will not be finished until after the 

 first of the year. Mr. Picetti, manager 

 of the seed and flower stand in the Em- 

 porium department store of this city, 

 which is operated by Mr. Navlet, con- 

 siders prospects excellent for a banner 

 holiday trade. 



The home of Mrs. S. S. Lawrence, on 

 Twenty-sixth avenue, was elaborately 

 decorated by MacEorie & McLaren re- 

 cently for a formal tea. The work in- 

 cluded the reproduction of a miniature 

 garden on the table. 



COTTAGE GARDENS NURSERIES, Inc. 



V EUREKA, CAL. 



LARGEST GROWERS OP ' 



Ornamental Nursery and Florist Stock 



IN AMERICA 

 NOW READY- 

 PRELIMINARY CATALOQUB containing full descrip- 

 tions and suggestions for growing RHODODENDRONS, IN- 

 DIAN AZALEAS, BOXWOOD, HOLLIES, WINTER-BLOOM- 

 INQ and BERRIED PLANTS from AUSTRALIA, NEW ZEA- 

 LAND, JAPAN, ASIA, CHILE and CALIFORNIA, suitable 

 for use In the Commercial Florist Trade. 



Also NARCISSI, HYACINTHS, TULIPS and PEONIES. 



IF INTERESTED 

 Mail us your name and address 



PLEASE 



Mention The BcTlgw wb>ii yon writ*. 



Wkolcsalc Only 



]Mm %Mfrmm M«a», PLSAflS 



POT THEM UP 



Roses Established Bring in Steady Money. 



Not until Christmas time do we start the tree plow. Have them 

 come by express and go direct into the pots. Own-Root Roses so han- 

 dled give wonderful results and every year you will want more. 



January. February, March Shipments. Write for full list and prices. 

 Express rate guaranteed, also condition of arrival. 



HOWARD ROSE COMPANY, 



HEMET, CAL. 



Mention The Berlew when yon write. 



GLADIOLUS AMERICA 



1H!-Inch....$8.00 li4-lDch....$6.00 1-lDch . $4.00 



GLADIOLUS MRS. FRANCIS KING 



l^a-lnch.... $12.00 l'4-lnch....$8.(lO l-lnch....$6.00 



CALLA ELLIOTTIANA 



A florists' novelty that pays, 

 $1.80 per dozen ; $12.50 per 100. 



Los Robles Nursery and Garden 

 Santa Cruz, CalUornla 



Mention The Review when yon write. 



ANT. C. ZVOLANEK 



SWEET PEA RANCH 



Originator of Over Seventy-five Varieties of 

 Winter-Flowerinir Orchid Sweet Peas. 



See my Qassified Ad. under Seeds. 

 Mention The Bevlew when yoQ write. 



Asparagus Sprengeri Seed 



1917 Crop, ready now, 75c per 1000 



Write for prices in Quantity. 



HARRY BAILEY 



R. F. D. 6. LOS ANGELES. CAL. 



Mention The Bevlew when yon write. 



The new brasso-cattleya, for the ex- 

 hibition of which J. A. Carbone, of 

 Berkeley, was given a special vote of 

 thanks at the last meeting of the Pa- 

 cific Coast Horticultural Society, was 

 on display for several days last week in 

 the windows of MacRorie & McLaren. 



A card was placed in the window of 

 the Bellevue flower store early in De- 

 cember, calling attention to the fact 



BULBS, CALIFORNIA-GROWN 



Freesia Purity (true). Daffodils, Poeticug 

 Narcissus. Oesneriana Tulips, Early-flowering 

 (Baby) Gladiolus and others, Spanish Iris 

 Ixias, etc. Splendid quality. Best varieties. 

 Prices reasonable. 



I get repeat orders for my bulbs, season after 

 season, from well satisfied customers whom I 

 have supplied in previous seasons. 



Write for Price List. 



C. EADEN LILLEY 



Whtieule Flariit tad Mk Srewtr. SANTA CRUI. CILIF. 

 Mention Th« Bevlew whea you write. _ 



Asparagus Plumosus Sprays 



The finest to be found on the Pacific Coast, 

 $1.00 per 100 sprays. 



Try a shipment and then arrange for a supply 



KRAMER BROS. 



Ontario, 



California 



Mention The Review when you write. _ 



CARNATIONS 



Boy of th« grower and uve intermediate 

 profit*. We ar« specialists and ship sTfry- 

 wbers. 



GIG. WAT80H 



2861 Dobinson St. Los Angeles, Cal- 



Greenhouses at Covins Junction. 



Mention The Review when you write. 



that holiday orders were being tal<pn, 

 and Miss Rothschild, one of the i ro- 

 prietors of the store, says the response 

 in the way of early shopping was grati' 

 fying, especially for out-of-town deliv- 



