MKCB.MBKH 21, 1916. 



The Florists^ Review 



III 



Jimericaii GreenHouj-e Manufacturing Co., CHicago 



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What WiU You Do? 



—read your only course of action in these letters! 



On November 24th we sent the following 

 companies in the country : — 



letter to all the steel 



"Gexti.emkn:— We require the following list of steel the latter part of 1917 and 

 would like to know what part of this list you could accept for mill shipment, and ap- 

 proximately when you can make delivery (standard sizes totaling ,')00 tons). 



"We are willing to take the steel whenever it is rolled by the mill. If you will 

 kindly name us price as soon as possible we will appreciate it, as we want to place 

 order at once." 



Here are sample answers: 



"American Greenhouse Mfg. Co. 



Chicago. 111. Nov. 27, 1916. 



Gkntf.kmkn:— Your inquiry of the '24th inst.. addressed to our North Works, has 

 been referred to us. and in reply regret to say we are unable to submit quotation on 

 the tonnage involved, inasmuch as we could not offer shipment during any time next 

 year. Thanking you for the inquiry, we are 



Yours very truly, 



(Signed) Steel Co." 



"American Greenhouse Mfg. Co. 



Chicago, 111. Nov. 25, 191(1. 



Gexti.kmkn:— Answering your inquiry of November 24th, we regret to advise that 

 we have no material to offer for 1917 per list given us. Tlianking you, however, we 

 remaia. Yours very truly, 



(Signed) Steel Co." 



These letters may be seen at our otlice. 

 Every firm using sleel is up against this. 



Just what does this mean to you? 



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It means that tlie steel to build your greenhouse during the latter part of 1917 will 

 have to be purchased from the warehouses after our present supply on hand is ex- 

 hausted. The difference between the cost of steel direct from the mills and from the 

 warehouse is approximately $15.00 a ton. This means that a greenhouse 60x500 feet, 

 the erection of which requires 10 tons of steel, will cost you, next year, $(300.00 more 

 for steel alonel 



To sell at a good profit is only one side of a successful business. In fact, much of 

 the success of large busmess is due to some keen, alert business man's buying at the 

 right turn of the market. This is the right turn. 



What are YOU going to do? 



Office: Masonic Temple, Chicago 



Just around the corner from the Wholesale Flower Market 



Factory: Cicero, 111. 



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Pronoi 



Evei-Yliouje M Ce 



