26 



The Florists^ Review 



Dbcembbb 28, 1916. 



AMERICAN BULB CO. 



172 North Wabash Avenue 

 CHICAGO, ILL. 



A. MILLER, President 



BENJ. MILLER. Vice-pres. 



ALBERT KOEHLER. Sec'y and Treas. 

 ROBERT NEWCOMB. Director 

 SAMUEL SELIGMAN. Director 

 WM. NEWCORN. Director 



^^CH US G^ 



Cable Address "BULBS' 



TO THE TRADE: 



Starting for ourselves only five months ago, our business 

 is today far larger than our most sanguine expectations— and 

 the realization that our friends are so much more numerous 

 than we knew and that they are located far and near, leads . 

 us to take this means of wishing all 



A MERRY CHRISTMAS 



and 



A HAPPY AND PROSPEROUS NEW YEAR 



Please remember that our wish is to serve as well as to sell. 



AMERICAN BULB CO 



172 North Wabash Avenue, Chicago, 111. ' 



Mention The BOTlew whea yon write. 



vestment is turning out a good one. In 

 addition to the apartment building 

 erected by the two brothers as a per- 

 sonal investment, the Geo. Wittbold. Co. 

 has spent $20,000 this year in new green- 

 houses and improved facilities at Edge- 

 brook, the total investment under Louis 

 Wittbold 's direction this season having 

 approximated $150,000. 



The meeting of the Florists' Club Jan- 

 uary 4 will be of special interest, as it 

 will be installation night. The friends 

 of President-elect Amling and the other 

 new oflScers will be out in force. 



Those former florists, Lubliner & 

 Trinz, who were bought out by George 

 Wienhoeber just two years ago, opened 

 the eighth of their string of picture 

 theaters December 27. It is the Mich- 

 igan, at the corner of Michigan avenue 

 and Garfield boulevard, not only the 

 newest but one of the finest in the city. 

 With eight big houses, Lubliner & Trinz 

 will rest content for a while and busy 

 themselves counting the dimes. 



The Chicago Flower Growers' Asso- 

 ciation reports ready sale for after- 

 * Christmas chrysanthemums. 



Peter Reinberg is sending out a hand- 

 some 1917 calendar this week. 



T. E. Waters, of Poehlmann Bros. Co., 

 commeflces a two weeks' term on the 

 jury January 2. 



ST. Loxns. 



WINDOW DISPLAY 



THERE'S MONEY 



FOR 



GOLDFISH 

 $3.00 per 100 and up 



Send for Catalogue and our 

 offers of Special Assort- 

 ments. Largest dealers in 

 Goldfish and Aauarium 

 Supplies in the United 

 States. 



We manufacture Aauariums 

 in all sizes. Send for 

 Wholesale Catalogue. 



SKA MOBS AND JAFAHXaS VISH 



AUBURNDALE GOLDFISH CO. w. .AiliS.. ».. 



IN GOLD FISH 

 YOU 



CHICAGO 



The Market. 



From what I could learn, St. Louis 

 florists were satisfied with the volume 

 of business done for Christmas. While 

 many as yet have not their figures 

 handy, they say that this Christmas will 



equal any previous one and, in many 

 cases, will be better than any previous 

 one. Christmas day on a Monday made 

 it easy for the trade, giving them Sun- 

 day to get things in shape for ejirly 

 Monday delivery. This condition helped 

 the wholesaler also. The weather was 

 favorable, as it was not cold enough to 

 require much wrapping of plants and 

 cut flowers. 



After talking with some of the lead- 

 ing west end retailers, we learn that 

 the best selling flowering plants were 

 azaleas; but these were scarce this year, 

 and poinsettias sold better than ever 

 and seemed as popular as ever. Cincin- 

 nati begonias and cyclamens had a great 

 call. Oranges with well colored fruit 

 had a heavy demand. All kinds of ferns 

 sold well this year. It seems that the 



plant trade was as large as usual this 

 Christmas. 



Cut flowers sold better this Christmas 

 than at that of many previous years. 

 Eoses were among the leaders. Select 

 Beauties sold as high as $12 per dozen 

 and from that down to $3 per dozen. 

 More Beauties could have been disposed 

 of, but shipments from out-of-town went 

 astray. The same' may be said of or- 

 chids. Fancy cattleyas were up to $1 

 each. Many expected shipments as yet 

 have not arrived. Extra select Bussells 

 were in heavy demand, going as high as 

 $50 per hundred. Milady and Ophelia 

 went strongly, but other stock, Killar- 

 ney, Ward and Killarney Brilliant, had 

 but little call. 



Carnations fell far below those of 

 other years in price and popularity. 



