30 



The Florists' Review 



DacsMBKB 28, 1916. 



ROOTED 



CARNATION 



CUTTINGS 



Send for our complete 

 list and prices. 



THE LEO NIESSEN CO. 



WHOLISALI PLOmSTS 



12th and Race Sts., nnLADELniU,nL 



BALTIMORE, MD. WASHINGTON, D. C. 



Rooted Carnation 

 Cuttings 



Let us quote you on 



your requirements. 



Satisfaction guaranteed. 



Our business has been built up on service to our customers, dependable and desirable 

 merchandise and the best values that modern merchandising can provide. 



Therefore, in justice to yourself, you should recognize the values offered in our advertise- 

 ments and follow them up closely and constantly. 



Lilac 



Our grower makes daily ship- 

 ments, and on short notice we 

 can furnish you almost any quan- 

 tity. It should be worth some- 

 thing for you to know that we 

 can always supply you with 

 Lilac. 



BEAUTIES 



There is no better supply in this market than 

 you will find here, and where the supply is the 

 largest and the quality the best, should be the 

 place for you to order from. 



ROSES 



The better grades of roses will be plentiful 

 with us for some time. This stock shows un- 

 usual quality. Kussell, Prima Donna, Hadley, 

 Ophelia you will find better than the average 

 stock. In Brilliant we o£fer you splendid flowers, also 

 plenty of good White and Pink Killarney. Prices are 

 moderate, and you will find the best value in the best 

 and medium grades. 



Gardenias 



This is an item we will be 

 very strong on from now on. The 

 Gardenias we offer you are the 

 best. We know how to pack them 

 and can ship them almostany rea- 

 sonable distance. You should 

 place a regular order for them. 



Mention The Briew when you writa. 



mas than that experienced by merchants 

 of East St. Louis, 111., this year. 



Henry Ostertag, head of Ostertag 

 Bros., reports that his firm will furnish 

 the decorations incidental to the inaugu- 

 ration of Governor-elect Gardner, at 

 Jefferson City, Mo. A carload of plants 

 and cut stock will be used for this occa- 

 sion. 



The Robinson Floral Co., of North 

 Taylor avenue, opened a branch store at 

 the corner of Vandeventer avenue and 

 Olive street, just in time to receive a 

 good share of Christmas business. 



The wholesalers experienced much 

 trouble this Christmas on account of re- 

 tarded shipments. Many shipments had 

 not yet arrived at noon Christmas day. 

 The shipping orders, too, were taken 

 only subject to delay. Many retailers 

 who had shipments coming in and going 

 out also have complaints. Never before 

 were the express companies' houses so 

 badly congested, with no cars to handle 

 the packages. J. J. B. 



PHILADELPHIA. 



The Christmas Market. 



No soldier ever sees a battle. It is 

 well-nigh equally difficult to describe 

 the Christmas market immediately after 

 its close, before all the reports are re- 

 corded. The effort recalls the announce- 

 ments made of the election on the eighth 

 day of last month. 



The conditions surrounding the open- 

 ing of the Christmas cut flower market 

 December 20 were unusual. The weather 

 was extremely unfavorable, dark, cold, 

 and a forecast of storm indicated a re- 

 duced supply and shipping difficulties to 

 overcome. The unusually early date at 

 which good blooming plants had been 

 cleared up gave promise of a heavy de- 

 mand for all cut flowers. The weather 

 moderated with the approach of the holi- 

 day, so that the plantsmcn were obliged 

 to contend with its greatest severity on 

 their heaviest shipping days. 



BERGER BROS. 



FOR NEW YEAR'S 



ROSES, Killarney, Maryland, Sunburst, White 



Killarney 

 CARNATIONS, Mrs. C. W. Ward, Matchless 

 VIOLETS, the Finest Singles 

 SWEET PEAS, Pink, White, Lavender 



Poinsettias, Easter Lilies, Paper Whites, 



Stevia, Greens 



ORDER EARLY, PLEASE 



1225 RACE ST. PHILADELPHIA 



Mentloa T>e Brlew wtum jtm write. 



December 21, the heaviest cut flower 

 shipping day, cleared so much good stock 

 that the commencement of local buying 

 December 22 found no surplus of good 

 flowers on hand. December 22 also was 

 a good shipping day to near-by parts. 

 Locally December 23 was the big day. 

 The buying was heavy throughout the 

 day and the night that followed. The 

 effect of December 24 coming on Sunday 

 seemed to rather prolong matters, en- 

 abling the stores to catch up with their 

 orders and secure what stock they need- 

 ed to complete their purchases. Christ- 

 mas (lay, December 25, was the quietest 

 of the six days in the wholesale market. 

 The retailers devoted all their tired en- 



ergies to getting the last of their orders 

 delivered and then went to bed. 



It is probable that the volume of busi- 

 ness in plants and flowers was the larg- 

 est ever known in this market. Cycla- 

 mens were the most popular blooming 

 plants, then poinsettias. Begonias hardly 

 held their own. Azaleas were promi- 

 nent by reason of their scarcity. Ferns 

 held the lead among plants without 

 blooms. 



As was anticipated, roses were the 

 popular cut flowers. Their popularity 

 exceeded anything known here in the 

 past. This was due to the fact that 

 roses were plentiful and fine. The fea- 

 ture of the rose market was the surpris- 



