Decembbb 28, 191C. 



The Florists' Review 



61 



SO. CAUFORNIA FLOWER MARKET, Inc. 



CHICAGO OFFICE: 30 East Randolph Street 



CARNATIONS 



VIOLETS 



The Best in Quality, Quotation and Quantity. 

 Direct from the Growers. 



CALIFORNIA NOVELTIES 



ALWAYS SOMETHING NEW. 



Main Office : 421-423 Wall Street, LOS ANGELES, CAL. 



Mention The Review when you write. 



WHOLESALE PRICES 



Subject to Change. 



Beauties perdoz., 76c, $1.60, $2.50. $4.00, $6.00 



Short Med, Long 



Hoosler Beauty per 100, $6.00 $9.00 $12.00 



Ophelia " 6.00 9.00 12.00 



Shawyer " 6.00 9.00 12.00 



Helen Taft " 6.00 9.00 12.00 



Richmond " 6.00 8.00 10.00 



Killarney Brilliant " 6.00 8.00 10.00 



White Killarney " 6.00 8.00 10.00 



Killarney " 5.00 8.00 10.00 



CARNATIONS '.' 2.00 4.00 6.00 



S|)ecially selected Rosesof any variety, per 100, 15.00 



Stevla, Sprengerl, Plumosus per bunch, .60 



Hardy Ferns per doz. bunches, 2.00 



miernoralCo. TITAn 



FARMINGTON, U 1 All 



Mention The Bertew w>wi yoa wrtte. 



sold in place of valley when they could 

 be obtained, but even these were scarce. 

 There were some gardenias and a few 

 camellias, which sold well. Holly began 

 to run short in the middle of the week, 

 but large shipments came in and eased 

 the situation. 



Plants were fairly plentiful, but out- 

 side of cyclamens and poinsettias the 

 rniality was not so good as usual. Only 

 a few of the newly imported azaleas 

 made the market, but there were some 

 hold-overs that looked well, though not 

 quite so full of blooms as the new ones. 



Various Notes. 



Albert Knopf, of the Bedondo Floral 

 Co., has been down again with a severe 

 cold and the grip. At last hearing, Mr. 

 I^ordcn was expecting liim to call at the 

 store, so he evidently was much better. 

 The early part of the week a great deal 

 '•f funeral work was handled and the 

 fidvance orders for Christmas were 

 heavy. 



•Tohn Morlay, of San Diego, paid a 

 short visit to the city on Imsiness con- 

 nected with the exposition, driving both 

 ways. 



H. L. Freeman always has attractive 

 windows and his Christmas display was 

 ^ne of the prettiest ever seen in Los 

 Angeles. He reports business fine. 



Howard & Smith made a splendid 

 Christmas display in their large store at 

 ^^inth and Olive streets and tliroughout 

 the holidays had a large force waiting 

 on the trade. Some excellent hold-over 

 nzaleas were shown here. 



Fred Hills, of Hills' Nursery, reports 

 ^y far the biggest December business he 

 ever had. By December 19 he had gone 



A Happy New Year 



Another year has passed and 1916 has gone on record as the best 

 year we ever had. This we attribute to our having satisfied our cus- 

 tomers, as the letters we have recently published show. Our aim dur- 

 ing 1917 will be as always to deserve success and we trust that our efforts 

 will command it. To one and all our heartiest thanks and the old, 

 old wish, "A Happy and Prosperous New Year." 



S. MURATA & CO. 



751 South Broadway LOS ANGELES. CAL. 



Oldest and most experienced shippers in Southern California 



Mention The BeTlew when jon write. 



CAUFORNIA COT FLOWER 

 and EVERGREEN CO. 



WHOLESALE FLORISTS AND SUPPLIES 



316 S. Broadway, LOS ANGELES, CAL 



Phone Broadway 2369 



Mention The Rerlew when yon write. 



beyond his whole month's business for 

 last year, and was. still going strongly. 

 His new fern is a beauty for large 

 plants, some of them being shown in the 

 leading retailers' windows. Mrs. Hills 

 has almost recovered her >isual good 

 health and is around again. 



There is more than a probability that 

 Dr. Houghton, long known here as a 

 clever botanist and patron of horticul- 

 ture, will go to p]urope as an army doc- 

 tor, though arrangomonts at date of 

 writing were not quite complete. 



The Germain Seed & Plant Co. made 

 an elegant showing with plants from 

 the Whittier road nursery, the cycla- 

 mens, begonias and ferns being particu- 

 larly good, as well as the made-up plants. 

 W. Clark, of the nursery stafif here, who 

 had an accident to his eye recently, has 

 about recovered. 



The Santa Cruz Evergreen Co. reports 

 excellent business. H. R. Richards. 



San Diego, Cal. — The Thanksgiving 

 business of Boyle & Darnaud beat last 

 year's record by thirty-five per cent. 



Wholesale 

 Evergreens 



SANTA CRUZ EVERGREEN CO. 



101 Winston St., Los Angeles, Cal. 



Mention The Rerlew when yon write. 

 SAN FRANCISCO. 



The Market. 



Several establishments took extra 

 spac« to accommodate their large stocks 

 of potted plants .and there were antici- 

 pations of a record holiday business. 

 Christmas on a Monday complicated the 

 delivery problem to a considerable ex- 

 tent, Vtut special arrangements were 

 maile by the larger firms to facilitate 

 matters as much as possible. 



Flowering plants are not so plentiful 

 as the retailers had hoped for, and a 

 close clean-up is practically assured. 

 The growers have been holding back 

 cut stock until the end of the week, and 

 heavy offerings are expected Saturday, 

 December 23. Liberal supplies will be 

 welcomed, as substitutes probably will 

 have to be made for potted plants. 

 Heavy shipments of English holly have 

 arrived from the Pacific northwest and 

 the quality is excellent. California red 

 berries also are plentiful. Much smilax 



