62 



The Florists' Review 



Decbmbbb 28, 1916. 



is being offered and great quantities of 

 evergreens find an outlet. There is a 

 good-sized cut of carnations and prices 

 were easier December 21, the date of 

 this report. 



Some chrysanthemums are included in 

 the holiday offerings, but they do not 

 constitute an important item, as the 

 large flowers are about off the market 

 and the Chinese mums are getting rather 

 trashy. A limited .number of pompons 

 still sell fairly well. Quite a lot of bulb- 

 ous stock is offered, including several 

 kinds of narcissi, a large cut of freesias, 

 a few anemones and some early daffo- 

 dils. The latter will be plentiful in 

 about two weeks. Poinsettias naturally 

 are the principal feature of the holiday 

 displays. Of these large shipments of 

 cut stock have arrived from southern 

 California, and more local stock is of- 

 fered than in former years. The potted 

 plants were mqstly grown locally. In 

 the temporary holiday stores potted 

 cyclamens, cinerarias, primulas, bego- 

 nias, poinsettias, ferns and other plants 

 of that nature are handled exclusively. 



Beauty roses are rather scarce and the 

 shortage is made more acute by a heavy 

 outside demand from Los Angeles. Fine 

 Russell roses are shown, and they are 

 selling in place of Beauties to a con- 

 siderable extent. 



Various Notes. 



N. Peterson, one of the leading carna- 

 tion growers in the San Francisco bay 

 district, has about 50,000 carnation cut- 

 tings in the sand at his place at San 

 Mateo. He reports more advance orders 

 than ever before. 



The E. W. McLellan Co. has a large 

 cut of Russell roses, which are about the 

 finest ever seen here. They have ex- 

 ceptionally large blooms ard stems up 

 to four feet in length. These are appre- 

 ciated by the trade as substitutes for 

 American Beauties, as well as for their 

 own sake. The McLellan Co. also has a 

 fine cut of freesias. 



F. C. Burns, of San Rafael, reports 

 good business in that city, there being 

 much funeral work in addition to the 

 Christmas rush. 



C. Kooyman has his new store on 

 Bush street nicely arranged and is mak- 

 ing good use of the opportunity for im- 

 proved display work which it affords. 

 He reports business in excess of that of 

 the corresponding period of last year. 



Among the potted plants brought in 

 by E. James was a nice lot of heather. 

 Mr. James was a large contributor of 

 cyclamens, begonias, primulas, etc., his 

 stock showing good average quality. 



To facilitate the handling of Christ- 

 mas business, the Art Floral Co. rented 

 a temporary store on Mason street, near 

 Post street, in addition to its Powell 

 street establishment and store in the 

 St. Francis hotel. 



To provide the necessary space to 

 handle the large stock of plants, !Mac- 

 Rorie & McLaren took the store adjoin- 

 ing their retail shop on Powell street for 

 the week preceding Christmas and 

 placed a large sign across the front of 

 the two places. 



Pelicano, Rossi & Co. found it neces- 

 sary to secure more space to accommo- 

 date their Christmas stock. This was 

 accomplished by taking a vacant store 

 at 78 Post street. It contained more 

 floor space than the main store on 

 Kearny street and afforded an oppor- 

 tunity for showing the stock to excel- 

 lent advantage. Business at both estab- 

 lishments was reported brisk. 



COTTAGE GARDENS NURSERIES, Inc. 



EUREKA, CAL. 



LARGEST GROWERS OP 



Ornamental Nursery and Florist Stock 



IN AMERICA 

 NOW READY- 

 PRELIMINARY CATALOQUB containing: full descrip- 

 tions and suggestions for growing RHODODENDRONS, IN- 

 DIAN AZALEAS, BOXWOOD, HOLLIES, WINTER-BLOOM- 

 INQ and BERRIED PLANTS from AUSTRALIA, NEW ZEA- 

 LAND, JAPAN, ASIA, CHILE and CALIFORNIA, suitable 

 for use in the Commercial Florist Trade. 



Also NARCISSI, HYACINTHS, TULIPS and PEONIES. 



IF INTERESTED 

 Mail us your name and address 



PLEASE 



Mention Tha Berlaw whan yon writ*. 



WkratesALe Only 



• ■ IMTVW HBA». PVM^M 



POT THEM UP 



Roses Established Bring in Steady Money. 



Not until Christmas time do we start the tree plow. Have them 

 come by express and go direct into the pots. Own-Root Roses so han- 

 dled give wonderful results and every year you will want more. 



January, February, March Shipments. Write for full list and prices. 

 Express rate guaranteed, also condition of arrival. 



HOWARD ROSE COMPANY, 



HEMET, CAL. 



Mentloii The BevlOTr whm yoa write. 



GLADIOLUS AMERICA 



lia-lnch....$8.00 l'4-lnch....$6.00 1-lnch .. $4.00 



GLADIOLUS MRS. FRANCIS KING 



iHi-lnch.... $12.00 1'4-lnch.... $8.(10 1-lnch.... $6.00 



CALLA ELLIOTTIANA 



A florists' novelty that pays, 

 $1.80 per dozen ; $12.60 per 100. 



Los Robles Nursery and Garden 

 Santa Cruz, California 



Mention The Review when yon write. 



ANT. C. ZVOLANEK 



SWEET PEA RANCH 



Orisrlnator of Over Sevfenty-five Varieties of 

 Winter-Flowerinff Orchid Sweet Peas. 



See my Qassified Ad. under Seeds. 

 Mention The B«t1«w when jou write. 



Asparagus Sprengeri Seed 



1917 Crop, ready now, 75c per 1000 



Write for prices in quantity. 



HARRY BAILEY 



R. F. D. e. LOS ANGELES. CAL. 



Mention The Re view w hen yon write. 



Tiie Misses Hannon were well pre- 

 pared for the Christmas trade. They 

 had their shop on Sutter street nicely 

 fitted up to attract holiday shoppers and 

 though it was their first season in the 

 present location, they expected to close 

 a banner December business. 



The week before Christmas the G. 

 Rossi & Co. stock of evergreens, Christ- 

 mas trees, etc., overflowed their ware- 



BULBS, CAUFORNIAGROWN 



Freesia Purity (true). DafFodils, Poeticua 

 Narcissus, Oesneriana Tulips, Early-flowerinc 

 (Baby) Oladiolus and others, Spanish Iris 

 Izias. etc. Splendid quality. Best varieties. 

 Prices reasonable. 



I set repeat orders for my bulbs, season after 

 season, from well satisfied customers whom I 

 have supplied in previous seasons. 



Write for Price List. 



C. EADEN LILLEY 



Whtliulfl Fbritt N« Mb Irawtr. SANU CMZ. CILIF. 

 Mention The Brlew whea ym write. 



Asparagus Plumosus Sprays 



The finest to be found on the Pacific Coast, 

 $1.00 per 100 sprays. 



Try a shipment and then arrange for a supply 



KRAMER BROS. 



Ontario, California 



Mention The Review when yon write. 



CARNATIONS 



Boy of th« grower and sare Intermediate 

 profits. We are ipedallsts and ehip tinj- 

 where. 



GKO. WATSON 



2861 Dobinson St. Los Angeles. Cal. 

 Oreenhouses at Covina Junction. 

 Mention The Review when yon w rite. 



rooms at 670 Geary street and spread 

 over a vacant lot adjoining, where u 

 framework had been constructed to pro- 

 tect the stock. They report an unusually 

 heavy demand for redwood and holly 



