88 



The Florists' Review 



Dkcbmbbb 28, 1918. 



BOOHESTEB, N. Y. 



The Clulstmas Business. 



As far as can be seen, the Christmas 

 trade was in every way up to its usual 

 high standard. Commencing December 

 19, business began to be unusually brisk, 

 and a good, steady business continued 

 until the great rush of December 22 and 

 23. The worst snow storm of the winter 

 came December 22 and made deliveries 

 almost impossible. Train service was 

 greatly retarded and the heavy consign- 

 ments from eastern points did not arrive 

 until a late hour December 23. How- 

 ever, things straightened out by the 

 next morning and a good, brisk business 

 continued throughout Saturday. A large 

 display of potted plants was seen in 

 each flower store and the supply of cut 

 flowers was large. Christmas baskets 

 were offered in large numbers. The de- 

 mand for the smaller baskets of box- 

 woods, with artificial flowers, was heavy. 



Some Beauties in the better grades 

 were in the market and a varied supply 

 of other red roses cleared easily. Red 

 carnations were of good quality and 

 sold well. Sunburst, Ophelia, Ward and 

 My Maryland also were in good supply 

 and sold at greatly advanced prices. Pink 

 Delight and White Wonder carnations 

 were especially fine and sold readily. 

 Violets moved well at $1.50 per hun- 

 dred; fancy cypripediums cleared easily. 

 Valley was plentiful, but the demand 

 was not large. Sweet peas of the 

 Spencer varieties were fine and sold 

 well, but the supply was not large. Paper 

 Whitea^and yellow narcissi were plenti- 

 ful and sold satisfactorily. Lilies were 

 plentiful and helped out considerably in 

 a large quantity of funeral work. Near- 

 ly all Christmas greens were sold out by 

 the night of December 22. 



Oreenliouse Building. 



Although the cost of building mate- 

 rials has been exceptionally high, a re- 

 port of the year's business by the local 

 office of the Lord & Burnham Co. shows 

 that building operations have been con- 

 siderably better than average. 



Among recent orders from commercial 

 growers for new houses were those of 

 David J. Scott, of Corfu, N. Y.; James 

 J. Kelsey, of Rome, N. Y.; E. H. Bent- 

 ley, of Wellsville, N. Y.; Hudson & Co., 

 of Holley, N. Y., and W. T. Shields & 

 Son, of Altoona, Pa. Edward Brock- 

 mann and Charles W. Curtis, of Ironde- 

 .quoit, N. Y., installed new boilers. The 

 city of Rochester and Cornell Univer- 

 sity have ordered new houses, the con- 

 tracts calling for complete erection, in 

 the spring. 



The present outlook for 1917 business 

 is bright, notwithstanding the advance 

 in the cost of greenhouse materials dur- 

 ing the last year and the anticipated 

 further advance. 



Varlons Notes. 



W. A. Elder, of the Lord & Burnham 

 Co., is spending the holidays with his 

 parents at their home at Irvington-on- 

 Hudson. 



An elaborate decoration was made at 

 the Genesee Valley Club Friday, Decem- 

 ber 22, for a debutante affair. A large 

 number of orders were received by flo- 

 rists from other cities. 



George Cramer has been helping out 

 at the East Main street store of Salter 

 Bros, for the holidays. 



Harry Merritt, of Irondequoit, made 

 large cuttings of Pink Delight and Alice 

 for the holidays. His stock is fine and 



ROCHELLE 



Our Square Paper Pots are worth 200 per cent more than any imitation 



on the market. -^ 



If you buy a pot with a half bottom the roots will all run out and break 

 off when you shift the plant. 



A pot with only half a bottom is not a pot, but only a dirt band with a 

 strip of loose paper for the bottom. 



All imitations are made from our discarded ideas. 



We considered all the forms used by our imitators a long time before they 

 thought of them, and if any other form were better we would be selling it. 



No imitation has lasted more than one season. 



Get the TRIED OUT pot (5 years) for satisfaction. 



NEVER buy an UNTRIED thing, however loudly vended. 



If you buy any imitation on the market you will be sorry, for they will 

 all partly or entirely spoil your crop. 



The pots and bands of our imitators are made of chip board, a CHEAP, 

 HEAVY material which will cost you nearly twice as much for express. 



GO. SLOW. THINK. 



Send for our Price List and Free Samples of our Square Pots 



and Dirt Bands. 



F. W. ROCHELLE & SONS 



CHESTER, NEW JERSEY 



Mention Tlie Rerlew when yon write. 



PECKY CYPRESS 



WE ARE SPECIALISTS 



We were practically the first to sell to this trade, and guarantee perfect satis* 

 faction and rock-bottom prices. Get the value of our long e3q>erience. 

 PECKY CYPl^SS, because of its durability, is the only wood now beins 

 used for sreenhouse benches. Will ship in any Quantity, carload or less. 



Drop Siding, Ship Lap, flooring, White Cedar Posts, Everything in Lumber 



WRITE FOR PRICES 



Kingsbury and Weed Sts. 

 CHICAGO 

 L. D. Piiones Lincoln 410 and '411 



Adam Sciiilio Lumber Co., 



Mention Tbe Beilew when 



yoa 



write. 



NillerDirt Pots/ Bands 



LOCK-PROCESS 



The only Pot that locks and stays 

 locked, the sides will not come 

 open or the bottom drop out. Write 

 for samples, and judge for yourself 

 which is the best. Our Pots are 

 superior to all and equaled by none. 



NOTE — We sell no infrineement, but 

 we sell the Best-locked Pots and Bands. 



Address 



MODERN MFG. CO. 



P. O. Box 2854, 543 N. La«vrence St., 

 PHILADELPHIA, PA. 



Mention The Beylew when yon write. 



the plants are in fine condition, with 

 stems over three feet long. 



H. E. Wilson just about cleared his 

 poinsettias, which were exceptionally 

 fine this season. He has a fine batch 

 of Dutch bulbous plants almost In bloom. 



Purcell 's are cutting some fine Ophelia 

 roses and the demand for them is good. 

 The flowers have good, strong stems. 



H. J. H. 



NON-KINK WOVEN HOSE 



In any length (one piece), 

 with couplings, 15c per ft. 

 Unequaled at the price. 



Hoae Valve, 70e 



All brass, except the hand wheel. 

 Has a removable leather disk, 

 which is easily replaced to keep 

 watertight. Stuffing box prevents 

 leaks at stem. 



METROPOLITAN MATERIAL CO. 



1896-1410 HetropollUa Ato.. Brooklyn. M. T. 



Mention The R«>Tt»w wb«« you write. 



The best Paper Pot 

 forshippinspurpoaei. 

 Sizes from 2 to 6 iiu 

 Ask your dealer for 

 tbem. Samples free* 



LAllanPeirce 



400 Oak* StrMt 

 Waltk«a>, It MmM* 



Always mention fh* nortste* Review 

 wben writlnc advertisers. 



