6 



The Florists' Review 



JANUAKT 4, 1917. 



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I N. Y. FLORISTS' SUPPLY CO., Inc. I 



(2144 



TEL. FARRAGUT^ 2145 



(2146 



I03 West 28th Street, 



NEW YORK 



SEASONABLE EVERGREENS 



I Fancy and Dagger Ferns, Green and Bronze Qalax Leaves, | 



I Leucothoe Sprays, Southern Smilax, Needle Pines, | 



I Fresh Palmetto and Cabbage Leaves, Boxwood, Laurel, | 



I Hemlock, Spruce, Sheet Moss, Sphagnum Moss, | 



I Green and Brown Magnolia Leaves, Princess Pine, Sea Moss, | 



I Maidenhair Fern, Prepared Oak Leaves in Boxes and Branches. | 



I ALL KINDS OF WAX FLOWERS | 



I Roses, Carnations, Chrysanthemums. Dahlias, Lilacs, | 



I Sweet Peas, Cape Flowers, etc. | 



I JANUARY SUGGESTIONS EVERYTHING FOR THE FLORIST | 



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f(y. 



MAGNOLIA FACTS 



QYes, Mr. Florist, be particular as to what kind of Magnolia Leaves you buy now, under 

 the present conditions, 



QDye colors have advanced from 1000% to 2000%; preparing chemicals have exactly doubled 



in prices since the war began, 

 '^ ^^>9^"55^^^^ tf^ ^ ^^® ^^® ^^® paper cartons. 



^tS I-?' ^^^^^^^^^^ -^. I tion to furnish you with first- 

 y5j> . iwl fL^^^ "h ^* ^V* ^^ Magnoha Leaves through 



OJlU/CuUl/ (Hil^i(7?tUjCiClX3^71/ \ your wholesaler at a small ad- 

 vance in comparison with the 



CJOtL //ZUOrT\ ^ ^^^^^^^^ ^^^jB ^mI^ ^ I €L We ^arantee that the quality of our 

 ^ VE^ Wl^^n^S^^^r^S^M^^^^^Sl'"'T I leaves is as good now as they were before 



the war, and that they are prepared fully, 

 regardless of the above-stated high prices 

 of the materials. 



C.You fool yourself if you buy the cheaper 

 grade of leaves, as they will become mil- 

 dewed and they will dry out shortly after 

 the boxes are opened. Our goods are sold 

 by every leading wholesale florist in the 

 United States and Canada, and they have 

 stood the test for the past six years. 



CA maKnollm leaf la only worth ualnc If 

 It has been fully preserved, but NOT by a 



cheap process, which enables others to sell 

 the leaves cheaper by a few cents. You pay 

 these few cents about ten or fifteen times over, 

 when you consider the poor value of these goods. 





■ ill(««| 



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\S.a^Ca^tada, 



