8 



The Florists' Review 



JANOABY 4, 1917. 



ALL GOOD WISHES 



FOR 



New Year! 



May 1917 be the 

 Biggest Year in Floral History! 



.RICE CO. 



KEYSTONE QUALITY" FLORISTS' SUPPLIES 

 1220-22-24 SPRING GARDEN ST., PHILADELPHIA. PA 



Our Ribbons the Choice of 

 Metropolitan Florists 



The writer of this advertisement took the opportunity to visit the leading 

 New York Florists during the Holiday Season to determine the uses to which 

 our fabrics are put. 



He was delighted at the lavish displays made. Enormous quantities of 

 plants were seen trimmed with the latest creations of this house. 



The writer also while making his rounds secured two applications from 

 prominents retailers for membership in the "Florists' Telegraph Delivery." We 

 desire at this time to suggest to all manufacturers and wholesalers the advisa- 

 bility, for the best interests of the trade, of urging their 

 customers to join the F. T. D. 



As usual, at your service. 



Wertheimer Brothers 



THE NATIONAL FLORAL RIBBON HOUSE 

 Ownars and Oparatora off Warbro Ribbon Mfc Co., Pataraon. N. J. 



Salesrooms, 19-25 East 24th St. NEW YORK 



