22 



The Florists' Review 



JANDABY 4, 1917. 



Z M 

 Eo A 



H N 



CHICAGO HEADQUARTERS 



RUSSELL OPHELIA FANCY SWEET PEAS 



Positirely the largest and finest supply obtainable in the Chicago market. Also large 

 quantities of fine Ward. Sunburst, Richmond, Milady and White Eillarney roses. 



CARNATIONS 



Large quantity of fine stock in all the best new and standard varieties. 



Also Fine Supply of 

 VALLEY, PAPER WHITES, VIOLETS, LILIES, GREENS 



R«ni«nib«r whan ordarlng that our Una la no complata that 



It Includaa avary Itam of farad In tha Qraat Chicago Markat. 



30 E. Randolph St., i-H?H?b CHICAGO 



Mention The BaTleir when yon write. 



see the new year in. This was antici- 

 pated by Chicago hotels and restau- 

 rants, which therefore made little pro- 

 vision for decorations, always an im- 

 portant item in New Year's business. 

 What local demand there was came 

 principally for such flowers as are used 

 for corsage work, a great number of 

 parties always being given around the 

 first of the year. Shipping business, on 

 the other hand, was brisk and held up 

 the market fairly well. 



American Beauties were decidedly 

 short and no difficulty was found in 

 clearing stock at good prices. There 

 were few eastern Beauties in the mar- 

 ket. Russells also were markedly short. 

 Although the cut of other roses was a 

 little below par, there were more than 

 the demand called for. Shorter and 

 medium lengths, especially of such roses 

 as are suitable for corsage work, sold 

 easily, but the longer lengths dragged 

 heavily. Carnations took a decided 

 drop again, and wholesalers were glad 

 to accept almost any reasonable offer. 



Easter lilies came in a little faster 

 than heretofore and found a fair sale. 

 The severe weather has retarded sweet 

 peas somewhat, but they now begin to 

 arrive in larger quantities. The latter 

 part of the week, when there were prac- 

 tically no Brunners or violets in the 

 market, sweet peas sold readily, but at 

 other times they were difficult to move. 

 Violets were in ample supply, although 

 most of the stock came from the east, 

 home-grown singles being below the 

 usual supply. Paper Whites remain 

 plentiful. There are enough cattleyas 

 now. Jonquils are decidedly popular, 

 but not yet in large supply. Valley 

 cleans up regularly, as usual this sea- 

 son. Stevia is on the down grade. 

 Bouvardia is in small supply and sells 

 well. Other items of miscellaneous 

 stock sell fairly steadily, but are not 

 in large supply. 



An Optimist. 



The gentleman who compiles the sta- 

 tistics for the annual business review 

 for the Tribune is an optimist on the 

 florists' business. The source of his in- 

 formation is not revealed, but this is the 

 way Chicago's business in wholesale cut 

 flowers was set down: 

 In mm $.s. 610,000 



In 1015 2,888,000 



' Increase $ 722,000 



There are, of course, no public records 

 by which the actual volume of the 

 wholesale cut flower business can be as- 

 certained — few of the twenty-five or 

 thirty concerns in the market care to 



F. T. D. 



Service to the Retail Florist 



Many occasions arise in this market where 

 we could assist you In developing new busi- 

 ness and pleasing your regular customers. 



Write us for further information. 



KstabUabed 188S 



Incorporated 189S 



Kennicott Bros. Co. 



WHOLESALE COMMISSION FLORISTS 



163-5 Nortk Wabash ATanua, Ckicaco, lUinoia 



H. B. KKNNICOTT, Free. J. E. POIXWORTH, See. 



Mention The Review when you write. 



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i ^T|y ^-, - -, Mm ^^ ^IM Names of Retail Florists and Buyers = 



S ▼▼ ^aA Alv^^Vli of Cut Flowers who wish to keep posted E 



r on Special Bargains in the Chicago Market. Send in your name E 



E immediately. No charge for above information. S 



I M. C. GUNTERBERG, Wholesale Florist | 



E 158 North Wabaeh Avenue (Main Floor) CHICAGO E 



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disclose the sum of their yearly sales — 

 but probably everyone will agree that 

 a guess at $3,610,000 is amply large 

 enough for 1916. The method of arriv- 

 ing at the total appears to have been 

 adding twenty-five per cent to the esti- 

 mate of 1915 — and surely no one but an 

 enthusiast would believe that the aver- 

 age increase in sales, due to increased 

 production and better prices, has been 

 twenty-five per cent as compared with 

 the good year of 191.1. 



Fire at Oakwoods. 



Fire originating in one of the boiler- 

 sheds at Oakwoods cemetery made a 

 spectacular blaze Saturday evening, De- 

 cember 30, and threatened the destruc- 



tion of the large range of greenhouses. 

 The shed was reduced to ashes and the 

 ends of three greenhouses were burned 

 off, exposing the stock. One of the 

 houses of bedding plants in the sand and 

 small pots was so badly damaged every- 

 thing froze. The other two damaged 

 houses were in carnations and S. A. Reid, 

 the gardener, who has been in charge 

 more than a quarter of a century, found 

 it possible to keep the temperature from 

 going below 40 degrees, although it was 

 a cold night, by using a dozen oil stoves; 

 only the plants in the end of the house 

 were seriously damaged. Several other 

 houses were without heat until breaks in 

 the piping aCould be repaired, but the 

 damage was not so great as one who 



