28 



The Florists' Review 



JANDABY 4, 1917. 



ROOTED 



CARNATION 



CUTTINGS 



Send for our complete 

 list and prices. 



THE LEO NIESSEN CO. 



WHOLISALI FLORISTS 



12th and Race Sts., rilILimELrilIA,rA. 



■ALTIMORE, MD. WASHINGTON, D. C. 



Rooted Carnation 

 Cuttings 



Let us quote you on 



your requirements. 



Satisfaction guaranteed. 



II 



Supiily Is at Yom Ue 



Gardenias 



The BEST $25.00 per 100 



Fancy 20.00 per 100 



Firsts 15.00 per 100 



The Gardenias we offer you 

 are the best— perfect flowers 

 and always fresh. 



Can we interest you in regular 

 shipments? 



If you have not been buying from us lately, 

 and you are not quite satisfied with your present 

 source of supply, we would suggest that you 

 send us your next cut flower order. We have 

 every reason to believe that you will find our 

 shipments an improvement over what you have 

 been buying. The closest attention is given to 

 our shipping business to insure our customers 

 getting the best value. 



Beauties — Roses — Lilac 

 Sprinsf Flowers 



—all items that should be of interest to you. 



Carnations 



Quality is the most important 

 factor in buying Carnations, and 

 not the price. Special care is 

 used in selecting Carnations for 

 shipping orders, using only va- 

 rieties that have good keeping 

 qualities. For better Carnations 

 our supply is at your service. 



Mention Tlw Utjjvw when yon write. 



PHILADELPHIA. 



The Market. 



Business has been excellent since 

 Christmas, the demand for New Year's 

 winding up December with a rush. 

 There was no advance in prices; just a 

 little starch went into them here and 

 there, encouraged by the unfavorable 

 weather and the brisk buying. There is 

 evidence that the crops were well timed. 

 Beauties and the higher grades of other 

 roses are much less abundant. The lower 

 average prices just now are partly ex- 

 plained by smaller flowers and shorter 

 or weaker stems. Still, the general 

 quality is quite as good, maybe a trifle 

 better, than usual at this season. White 

 flowers continue overabundant, particu- 

 larly Paper White narcissi. So, to a 

 lesser degree, do white carnations and 

 white roses. 



The New Year's business was excel- 

 lent. The wholesale houses felt it most- 

 ly December 29 and 30. They were all 

 open Sunday, December 31, for at least 

 half a day. Most of them closed at 1 

 o'clock on New Year's day. There was 

 a heavy demand for funeral flowers Jan- 

 uary 2 that helped to dispose of some 

 of the white flowers at a trifle below 

 list prices. 



Daffodils are a welcome addition to 

 the list of flowers. While generally a 

 little short in stem, the flowers are excel- 

 lent. 



The general belief is that December 

 has been a most satisfactory month in 

 plants, flowers and supplies. 



A Golden Wedding. 



Most quietly, William J. Baker and 

 Mrs. Baker celebrated the golden anni- 

 versary of their wedding on the eve- 

 ning of Christmas day. Just a happy 

 home gathering, known to only a few, 

 which marked, the rounding out of many 

 years' peace that commenced soon after 

 Mr. Baker's return from the Civil war, 

 in which he served his country gallantly. 

 Mr. Baker is hard at work every day at 



BERGER BROS 



OFFER FOR JANUARY, 1917 



The Best of Everything in Cut Flowers and Greens 



Pink, White and Yellow Rose Buds 

 Carnations— Mrs. C. W. Ward, Matchless, etc. 



Fancy Single Violets Paper Whites 



Narcissus Snapdragon Sweet Peas 



Fine French Trumpet Daffodils 



SHIPPING ORDERS A SPECIALTY 



1225 RACE ST. PHIUDELPHIA 



HentloB Tke Berlew 



his wholesale commission house. He 

 takes pride in disposing of his flowers 

 to the best advantage. Some of his 

 consignors have shipped to him ever 

 since they have been in business and 

 feel an affection for him that is far 

 above any mere business relation. Long 

 may he wave. 



The Surplus Flowers. 



Comment has been caused by the 

 quantity of flowers that found their way 

 to the street or curbstone stands at 

 Christmas and during the Christmas 

 holidays. This, it is urged, is a detri- 

 ment to the business. Personally I 



yg write. 



think, after a few careful observation? 

 that it is the right plan. The objector 

 say that such sales are a sign that price 

 have been held too high. But it seem 

 that this is a mistake. The effort t'* 

 bring in a crop at any given time i 

 certain to spoil some of the stock. Wer ■ 

 these culls shipped or sold locally wit'. 

 good flowers they would do far mor 

 harm to the business than selling thei ■ 

 by themselves for what they are wortl • 

 They might be destroyed, but when the / 

 can be sold they help to create a love for 

 flowers that after will lead the pui- 

 chasei^to the retail shops for somethin,4 

 better; and they help to meet the ex- 



