58 



The Florists' Review 



January 4, 1917. 



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PACIFIC Coast Department 



Capitola, Cal. — James A. Brown, man- 

 ager of Brown's Bulb Eanch, has re- 

 turned from an eastern trip of several 

 weeks' duration, seeking orders for 

 freesia bulbs for delivery from 1917 

 crop. 



Sunnyside, Wash. — After six years of 

 service with the Sunnyside Florist, 

 George D. Robertson, who at present is 

 residing in Fort Atkinson, Wis., has 

 made plans with J. H. Newkirk for the 

 establishment of a florists' business here 

 next spring. 



LOS ANGELES. 



The Market. 



Never before in the writer's experi- 

 ence has there been such a scarcity pf 

 flowers for the Christmas holidays. 

 While all were prepared for a shortage, 

 no one could have foretold such a dearth 

 as was experienced. Although wholesal- 

 ers wrote, wired and otherwise advised 

 their customers of what was coming, or- 

 ders continued to pour in right up to the 

 last minute and since then the wires 

 have been kept hot explaining why they 

 were not filled. Truly at such times a 

 wholesaler 's lot is not & happy one. 



In the retail stores the same story was 

 told. Several of the better class stores 

 closed early Sunday, December 24, as 

 they could not fill the orders already 

 taken. Two Christmas leaders were 

 practically out of the market; they were 

 cut poinsettias and plants of azaleas. 

 The former were so badly bruised by the 

 high winds prevailing that they were al- 

 most useless, while the azaleas in some 

 cases had not even arrived, let alone 

 being brought into bloom at the holiday. 

 Several firms report their plants frozen, 

 while others have been so long on the 

 road that they had not a single green 

 leaf when they arrived and had to be 

 thrown away. 



In roses there was some excellent local 

 stock, as well as that shipped from the 

 north, the latter including some extra 

 choice long Hadley and Russell. Carna- 

 tions from indoors were out of the game 

 early and the field-grown flowers did not 

 nearly measure up to the demand. 



At the time of writing there is a big 

 call for flowers for the New Year's 

 tournament of roses at Pasadena, but 

 there is little chance for the orders being 

 filled. Night after night the glass goes 

 down below freezing, even in our most 

 favored localities, and naturally the 

 flowers do not open. Violets are scarce 

 but good in quality, while the bulbous 

 stock is coming in slowly. 



Various Notes. 



Having doubled their glass area, W. 

 Armacost & Co., of Sawtelle, naturally 

 looked for a far bigger holiday trade 

 than ever before — and they were not 

 disappointed. In roses the output was 

 more than doubled, while plants also 

 were sold in huge quantities. A number 

 of cyclamens that did not quite make 

 the holiday market are now finely in 

 bloom and ought to sell rapidly on ac- 

 count of the scarcity of cut flowers. 



At Darling's Flower Shop the doors 

 had to be closed because everything was 

 sold out, and H. Reeve Darling says he 



W« ar« muck pleased with the 

 results of our plant advertisements 

 in The Review; orders •have come 

 in freely and from a wide range of 

 territory. 



Germain Seed & Plant Co. 



Los Anceles, By M. L. Germain, Pres. 



had a magnificent trade. Wallace Boyd, 

 manager here, had the misfortune to in- 

 jure his eye with a branch of redwood 

 the day after Christmas and is suffering 

 sevfere pain. 



Wright's Flower Shop reports the 

 busiest Christmas ever known and Man- 

 ager. W. warn looked a tired inan the 

 day after. Some excellent azaleas were 

 shown here, finely finished and full of 

 blooms. 



Wolfskins' & Morris Goldenson not 

 only did a big holiday business but a 

 lot of good funeral work as well. 



A big advance over last year's was 

 Frank Lichtenberg 's report. 



O. C. Saakes had a splendid business 

 and says he does not know what he 

 would have done without those big north- 

 ern-grown roses, 



J. W. Wolters' store looked as though 

 the high wind of the day before had got 

 inside December 25, all the fine stock 

 he had being cleaned out. A splendid 

 Christmas was the report. 



All shipping orders had to be cut at 

 the S. Murata & Co. establishment, but 

 at that an immense business waa done. 



Some clever jokesmith evolved the 

 novel idea of sending loaded cigars out 

 by mail at Christmas. One of the vic- 

 tims probably will lose his eyesight, but 

 one who fortunately escaped was J. O. 

 Burns, manager of the vegetable seed de- 

 partment at the Germain Seed & Plant 

 Co. store. Joe handed over his Christ- 

 mas present to the police, who are seek- 

 ing the sender. ,. ,„ , 



The L. A, Floral Co. has been shipping 

 excellent Victory carnations during the 

 holidays. 



Many growers are absent from the 

 California flower market on account of 

 the cold weather, but at the time of writ- 

 ing a warmer rain is falling and things 

 should be better shortly. 



Howard & Smith report a banner 

 Christmas business. Their large store 

 was finely decorated and a large force 

 were on the jump throughout the holi- 

 day. , 



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I L. A. FLORAL CO. i 



= FRED SPERRY, Mgr. = 



= HOUSE OF QUALITY AND SERVICE BUSIEST PUCE IN TOWN 1 



I Large cuts of ROSES, CARNATIONS, VIOLETS, I 

 I CHRYSANTHEHDNS and all Greens I 



I 407 So. Los Angeles Sireet, LOS ANGELES, CAL. | 



i LONG DISTANCE SHIPPING OUR SPECIALTY | 



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Mention The R«Tlew when yon write. 



CYCLAMEN PLANTS 



READY FOR IMMEDIATE DELIVERY 



4-inch $0.25 @ $0.35 



5-inch 35 @ .60 



6-inch 50 @ .75 



7-inch 75 @ 1.00 



8-inch 1.00 @ 1.25 



Large sizes 1.50 @ 2.00 



Large, well flowered plants, mostly salmons and reds. 



WALTER ARMACOST & CO. 



Sawtelle, Cal. 



Mention The Beylew ■when yon write. 



CAN YOU USE THESE PLANTS IN YOUR BUSINESS? 



Streptosolen JameRonii, elegant 2-lncb otock. S2.00 per 100. 



Creepins: Colens, Also Rrand for baskets or wall pockets. 2-lnch pot gtock, $3.00 per 100; larirer, fS.OO 



per 100. 

 Besronia L,nininosa, Vernon and Prima Donna, stronfir transplanted stock, $1.60 per 100. 

 Primnla Sinensis, 2'a-lnch, extra strong. $3.00 per 100 



Rose Geraniums. Grand, bushy 4-lnch stock plants, $4.00 per 100— worth double. 

 Geraniums. All colore, rooted cuttings, $10.00 per 1000; unrooted, $6.00 per 1000. 

 Salvias. Stock plants, 9-Inch to 12-lnch, bushy. A snap at $4.00 per 100. 



GERMAIN SEED & PLANT CO. 



NURSERIES, MONTEBELLO 



326-328-330 South R^in Street, LOS ANGELES, CAL. 



MeitlOB TIm Bevlew wb«a fob writ*. 



