Januabt 4, 1917. 



The Florists' Review 



59 



SO. CAUFORNIA FLOWER MARKET, Inc. 



CHICAGO OFFICE: 30 East Randolph Street 



Carnations Stocks Violets 



Double Calendulas Strawflowers 



string Asparagus—Sprengerl California Novelties 



Always Something Ne-w Direct From the Orow^ers 



Main Office : 421-423 Wall Street, LOS ANGELES, CAL. 



LARGEST WHOLESALE FLORISTS IN THE WEST 



Mention The HeTlew when jron write. 



BIG SEED COMPANY IS DIS- 

 TRIBUTING NEW CATALOGUE. 



Aggeler & MussER Seed Company, 



OF Los Angeles, 

 Issue Twenty-fourth Annual Book. 



One of the largest seed houses in the 

 west, the Aggeler & Musser Seed Com- 

 pany, Sixth and Alameda Streets, Los 

 Angeles, have just received the flrstedition 

 of their new 1917 catalogue and are giving 

 it broadcast distribution. This is their 

 24th Annual Catalogue, and it certainly 

 surpasses any previous edition. 



It contains many new features, such as 

 hints to the home vegetable gardener, how 

 gardening may be made easy, etc. In 

 fact, the supplementary booklet, called 

 the "Garden Manual," which heretofore 

 has been printed separately, is this year 

 incorporated in the big Annual, and is 

 claimed to be one of the most complete 

 seed books published. It contains answers 

 to more than 1000 questions and gives in- 

 formation regarding all varieties of plants 

 listed and is fully illustrated. Not only 

 does it tell all about seeds, but gives full 

 data concerning the correct tools and im- 

 plements agriculturists should use to ob- 

 tain the best results. Valuable hints on 

 Poultry, Spraying, Fertilizing and the use 

 of Insecticides are also given. 



Toe AKifeler & Musser Seed Company will gladly 

 send tilts descriptive. Illustrated and interestintr 

 catalo(;ue free and postpaid to anyone writing and 

 requesting it. 



Mention The ReTlew when yon write. 



From all the smaller towns around 

 Los Angeles come reports of good busi- 

 ness, the only trouble being shortage of 

 stock. H. E. Richards. 



SAN FRANCISCO. 



The Market. 



Shipping of flowers' east practically 

 has been at a standstill since Christmas, 

 on account of trains being blocked by 

 snow, and this is having considerable 

 effect on the market. Complete returns 

 of the Christmas business done are grati- 



Carnations - Roses 

 Bulbous Stock 



Our flowers are the best on this market and are carefully packed for 

 long-distance shipping. Send for particulars of our 



BAMBOO BASKETS— Just arrived, new and clean 



S. MURATA & CO. 



751 South Broadway LOS ANGELES, CAL. 



Oldest and most experienced shippers in Southern California 



Mention The BeTlew when yog write. 



Wholesale 

 Evergreens 



SANTA CRUZ EVERGREEN CO. 



101 Winston St, Los Angeles, Cal. 



Mention The Berlew when yon write. 



CAUFORNIA CUT FLOWER 

 and EVERGREEN CO. 



WHOLESALE FLORISTS AND SUPPLIES 



316 S. Broadway, LOS ANGELES, CAL. 



Phone Broadway 2369 



Mention The R«t1«w when yon write. 



fying to all branches of the trade. The 

 growers had a close clean-up of season- 

 able stock, the wholesalers report a ban- 

 ner business and the retailers have no 

 complaints to make. Nearly all the 

 downtown establishments sold out their 

 flowering plants, and reports from the 

 outlying districts indicate that the flo- 

 rists in those sections did an unusually 

 heavy business. It is believed the rain 

 helped these, as many people bought 

 near home, who otherwise might have 

 gone downtown to place their orders. 

 Notwithstanding the fact that larger 

 stocks than ever before were disposed 

 of, the florists say it was an easy rush 

 because the people bought early and al- 



WHOLESALE PRICES 



Subject to Change. 

 Beauties perdoz., 75c, $1.60. $2.50. $4.00, $6.00 



Short Med. Longr 



Hoosier Beauty per 100, $6.00 $9.00 $12.00 



Ophelia " 6.00 9.00 12.00 



Shawyer " 6.00 9.00 12.00 



Helen Taft " 6.00 9.00 12.00 



Richmond " 6.00 8.00 10.00 



KiUarney Brilliant " 6.00 8.00 10.00 



White KUlarney " 6.00 8.00 10.00 



Klllarney " 5.OO 8.00 10.00 



CARNATIONS.. " 2.00 4.00 6.00 



Specially selected Roses of any variety, per 100. 15.00 



Stevla, HprenKerl, Plumosus per bunch, .50 



Hardy Ferns perdoz. bunches, 2.00 



NiUer Floral Co. 



UTAH 



FARMINGTON» 



Mmtloa T>> Bmrlttw yrktm yw wiltt. 



lowed their orders to be delivered either 

 Saturday, Sunday or Monday. 



Prices were well maintained. Custom- 

 ers picked out what they wanted and 

 paid the prices, without comment for 

 the most part. More orchids could have 

 been used, and it will be two or three 

 weeks before many more are available. 

 A little valley appeared, but the offer- 

 ings were not suflSciently large to cut 

 much figure. Only a few stores had it. 

 Violets are on the short side of the mar- 

 ket, the cut showing the effect of the 

 cold weather. Roses were good, but 

 not overplentiful. Best American 

 Beauties retailed at $15 to $20, Russell 

 at $10 and other good roses at $5 per 

 dozen. There is a nice cut of carhationa, 



