16 



The Florists^ Review 



Januabt 11, 1917. 



KEYSTONE QUALITY" FLORISTS' SUPPLIES 



That our Salesmen have with them this season. 



WON'T YOU DO US THIS FAVOR? 



Wait until you see it to place your Easter orders. Boasting is not in our line, 

 but we just can't help being awfully enthusiastic about the big array of new 

 things we created — to bring you, Mr. Florist, bigger sales and bigger profits. 



FLORISTS' SUPPLIES THAT EXCEL 



1220-22-24 SPRING GARDEN ST., 



M 



RICE, 



CO. 



RICE CO.. 



Ribbons With a Reputation 



Many florists who have just completed their inventories noted with satisfaction the 

 results attained with our fabrics during the past year. Particularly at inventory time, 

 when costs and values are .critically compared, can you note the superiority of our fabrics 

 over others carried in stock. 



Those who compare the quality of our merchandise with goods purchased at the same 

 price elsewhere, we are confident will favor us with the major part of their purchases this 

 year. Furthermore, our styles and colorings are in many cases a season or more ahead 

 of the market. 



We own and operate our own mills at Paterson, N. J., where the newest ribbon ideas 

 are produced, and our merchandise is sold to you at prices that the jobber is unable to 



^^^^*" FURTHERMORE 



Our efficient foreign organization enables us to command the leading foreign chiffons 

 usually in advance of the market. 



Our sales ledger is a directory of America's Leadingf 

 Florists. 



At your service. 



Wertheimer Brothers 



THE NATIONAL FLORAL RIBBON HOUSE 

 Owners and Operators of Worbro Ribbon Mffar. Co., Patorson, N. I. 



Salesrooms, 19-25 East 24th St. NEW YORK 



