January 11, 1917. 



The Florists^ Review 



31 



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FOLDERS 

 IIEWSPAPeR SERVICE 



inSERTS 

 AP WRITING 



BLOTTERS 

 SALES COUNCILORS 



AHEW IDEA IN FOLDERS- 



The HiLMErVSwENSOH Co. 1917 LIME OF FOLDERS WILL 

 BE DIFFERENT -A NEW IDEA IM FOLD. ILLUSTRATION AND 

 GENERAL APPEARANCE / 



flRfLORI5T'YoUMUSTtmV£ 50METhim PimRi/fT 



OR THE PUBLIC WILL TIRE OF SEEING TNE SAME THING 

 YEAR AFTER YEAR/ 



Don't WE appreciate this? you bet we do! 

 See for yourself by sending for our Valentine 

 folder and plan- right away- 



■■■laaiBii 



laaaaaai 

 ■atataaa 



HilnerVSwemsohG 



62+ -626 South Michigan 

 C M I C .^ 



SJl I r Mil I 



AVEMUE. 



PtRFECTIOMr 



USE THIS COUPON 



ALPHA'S 



Money-Making Funeral 

 Design Catalogue 



Write for information. Don't 

 delay— tomorrow may be too 

 late. We will tell you why 

 when you Write. 



Alpha Floral Company 



Lock Box 675 Kanaas City, Mo, 



Meatlon Tte Iterlew when yon write. 



have acquired the Michal store at 1168 

 East Sixty-third street. There are 

 three Michal brothers, two of whom 

 now have retired from the florists' busi- 

 ness. Joseph Michal still is at it. 



In diversifying its line the A. L. Ean- 

 dall Co. has begun the manufacture of 

 infants' specialties, cradles, cribs and 

 novelties. The department has been 

 placed HI charge of Frank Farney, for 

 some years with the M. Rice Co., Phila- 

 delphia, but who rejoined the Randall 

 forces January 2. 



From the beginning of the year Rich- 

 ard J. Parker has been in charge of the 

 business of the National Plant & Flower 

 Co., 1249 West Sixty-first street. Mr. 

 Parker is thoroughly experienced in the 

 sales end of all branches of the busi- 

 ness, his start having been with the 

 American Importing Co., followed bv 

 employment with the A. L. Randall Co"!, 

 Poehlmann Bros. Co. and experience in 

 •"v number of retail stores. 



F. T. D. 



Service to the Retail Florist 



Many occasions arise in this market where 

 we could assist you in developing new busi- 

 ness and pleasing your regular customers. 



Write us for further information. 



■■tabUshad 188S 



Inoorporatad 1891 



Kennicott Bros. Co. 



wholesale commission florists 



163-5 North Wabash ATonno, Chicago. Illinois 



H. B. KENNICOTT, Pros. J. E. POIXWORTH, Sec. 



Mention The Review when you write. 



January 5 was the first day August 

 Jurgens was able to sit up after his 

 operation for appendicitis at Alexian 

 Brothers hospital. His recovery has 

 been as rapid as could be expected and 

 he hopes to return home this week. 



For several years A. F. Keenan & Co. 

 have conducted two stores a block apart 

 on Sixtv-third street. A millinery es- 



tablishment long has been after the 

 lease on the one at 1220 and January 2 

 Mr. Keenan sold it to them, centering 

 his energies on the other store at 1306. 

 Since the consolidation the one store 

 has done more business than the two 

 did in the same days last year. 



Sam Pearce was ready with tulips as 

 soon as the market opened after the 



