86 



The Florists^ Review 



Januaey 11, 1917. 



ROOTED 



CARNATION 



CUTTINGS 



Send for our complete 

 list and prices. 



THE LEO MESSEN CO. 



WHOLESALE FLORISTS 



12th and Race Sts., nnLADELrilU,rA. 



■ALTIMORE, MD. WASHINGTON, D. C. 



Rooted Carnation 

 Cuttings 



Let us quote you on 



your requirements. 



Satisfaction guaranteed. 



Next to Price and Quality, the most essential point is Service. 



Service combines careful attention to your order, good packing and a guarantee that your order 

 will be filled in the best possible manner. 



You cannot do better than send your orders to us. Our regular customers know that our service 

 is all we claim it to be. 



SPRING FLOWERS 



have the call now and you should have them on display 



Calendula 

 Per 100 $5.00-$6.00 



White LUac 



Per bunch $2.00 



Gardenias 



The BEST $25.00 per 100 



Fancy 20.00 per 100 



Firsts 15.00 per 100 



The Gardenias we offer you 

 are the best— perfect flowers 

 and always fresh. 



Can we interest you in regular 

 shipments? 



Pussy Willow 



Per bunch 50-75C 



Daisies 



White-Yellow 

 PerlOO $3.00 



Snapdragon 



White- Lavender 

 PerlOO $12.00-$15.00 



Single Daffodils 



PerlOO $6.00 



Mignonette 



PerlOO $6.00 



Pansies 



Per 100 bunches $8.00 



Cornflowers 



PerlOO $3.00 



Narcissi 



Per 100 $8.00-$4.00 



Stevia 

 Per bunch 50c 



These are all items your customers look for at this 

 time of the year. 



Carnations 



Quality is the most important 

 factor in buying Carnations, and 

 not the price. Special care is 

 used in selecting Carnations for 

 shipping orders, using only va- 

 rieties that have good keeping 

 qualities. For better Carnations 

 our supply is at your service. 



Mention Ths R«Tlew when yoa write. 



PHILADELPHIA. 



The Market. 



The market has held firmly since the 

 holidays. All varieties of flowers are 

 in moderate supply and in brisk demand. 

 Prices are fair for the season. The ex- 

 ceptions to this rule are the whites; 

 Paper White narcissus chiefly, which 

 is in oversupply. 



Carnations are coming in much more 

 freely than a week ago. This has 

 brought the price down a point, making 

 them much lower in price than at this 

 time last season, when they were ex- 

 tremely scarce. At the lower price the 

 market has been taking them well. 

 Short-stemmed roses are in good supply, 

 but the demand for them is so active 

 that they bring excellent figures. Long- 

 stemmed roses are rather scarce; they 

 meet with a limited demand. Sweet 

 peas have suffered from the dark 

 weather, which, possibly with the aid 

 of too high a temperature, has caused 

 the buds to drop; the finer weather of 

 the last few days has helped them. Daf- 

 fodils are becoming more plentiful; 

 freesia has arrived; Lilium rubrum or 

 splendens is in good form; superb white 

 lilac is coming in freely. These are 

 the principal features of a buoyant mar- 

 ket, for which few of the growers have 

 enough stock to bring them in more re- 

 turns than are required to replenish 

 their coal piles. They look for an im- 

 provement in the supply soon. 



The First Assembly. 



The Assembly balls of Philadelphia 

 are historic. They date back to the 

 days when the F. F. P. 's first got to- 

 gether to entertain the men and women 

 of national celebrity. Invitations to 

 the Assemblies have always been prized 

 by those living in other cities. Invi- 

 tations to subscribe have been equally, 

 if not more, prized by those living in 

 our own city. 



The decorations, from the simplicity 

 of the colonial days, have grown to a 



BERGER BR08. 



Early DaffodOs Easter Lilies Violets 

 Paper Whites and Greens 



A limited quantity of hig^h-s^rade 



Carnations Sweet Peas Roses 



SHIPPING ORDERS A SPEeiALTY 

 The favor of advance orders is requested 



1225 RACE ST. PHILADELPHIA 



Mention The ReTlew when yog write. 



degree of elaborateness that has more 

 than kept pace with the progress made 

 in art. The decorator of today must 

 paint a floral picture, aided by every 

 accessory at his command that will 

 please the most asthetic taste. This 

 picture must be original, beautiful and, 

 above all, it must form a harmonious 

 background for the ball itself; or, to be 

 more explicit, the decorations must en- 

 hance, not rival, the charming scene on 

 the ballroom floor. 



The decorations for the First Assem- 

 bly ball held in the ballroom of the 

 Bellevue Stratford on the evening of 

 Friday, January 5, 1917, commenced at 

 the Chancellor street entrance to the 



hotel, where wild smilax and palms, 

 mostly kentias, were used effectively on 

 the broad, winding stairway that leads 

 to the ballroom. A handsome bank of 

 foliage was arranged behind the patron- 

 esses, who received at the entrance to 

 the ballroom. The well proportioned, 

 large ballroom was decorated with orig- 

 inality and good taste. The background 

 was formed of liemlock and spruce, 

 which lent an air of dignity and added 

 a delicious woodland fragrance. The 

 immense chandelier that hung over the 

 center of the room gave out a rich, soft, 

 pink light from its shaded globes; deli- 

 cate festoons of smilax enhanced the 

 effect. 



