Jandart 11, 1917. 



The Florists' Review 



67 



SO. CAUFORNIA FLOWER MARKET, Inc. 



CHICAGO OFFICE: 30 East Randolph Street 



Carnations Stocks Violets 



Double Calendulas Strawflowers 



string Asparagus—Sprengerl California Novelties 



Always Something^ New Direct From the Growers 



Main Office: 421-423 Wall Street, LOS ANGELES, CAL. 



LARGEST WHOLESALE FLORISTS IN THE WEST 



Mention The ReTlew when yon write. 



PREFARE FOR XNAS, 1917 



5000 Gn. Begonias, 'i^ij-in. pots. 100, $10.00 



ChrysMthemum Stock, per 100, $4.00 



Golden Chadwick, Major Bonnaffon, Rager, 

 Nonin, Dean. Mistletoe, Patty. Jones. Nago.va. 

 Chieftain, White and Pink Mensa, Seidewitz, 

 Klondyke, Burnola. Thomas. Lulu, Elva. 



Cash with order. 



BEALL GREENHOUSE CO. 



VASHON, WASH. 



Mention The ReTlew when yon write. 



PI AIITO Stokesia Cyanea, blue and white, 

 rLfllllO from soil, year old, S2.00 per 100 

 Shasta Daisy, Alaska and California, strong di- 

 visions, $2.50 per 100. Digitalis, extra strong, 

 2i2-inch, I3,v,0 per 100. 



OpcnO Statice Sinuata Hybrida. mixed, yel- 

 OllUO low, purple, light shades, trade pkt , 

 '15c; 0Z..4CC. Asters. Queen of the Market.mixed; 

 Smith's Peerless, shell pink and white; Giant 

 Late Branching, mixed; Extra Selected, mixed, 

 trade pkt., 25c, 50c. Shasta Daisy. 26c. 50c pkts. 



HICKEY & HOLLIS, See^smcii md FItrists 



130 Kentucky St. Petai.uma, Cai.. 



_ Mention The Berlew when yon write. 



quish the store in the Rosslyn hotel, 

 after running it about one year. 



The Roserie showed a good window 

 of plants and pink roses, some pretty 

 stock of Cocos Weddelliana giving a 

 light and graceful effect. 



W. Armacost & Co. are sending in 

 some well finished Lilium Harrisii, botli 

 plants and cuts. The roses coming from 

 the Sawtelle range are the talk of the 

 town and probably there has never been 

 such excellent stock in quantity as this 

 concern has grown this vear. 



Manager "^W. Wern,' of Wright's 

 Flower Shop, gives a glowing account 

 of the after-Christmas business. Sev- 

 eral good parties at the Country Club 

 and a big debutante party at Pasatlena 

 were among the orders. The rose stock 

 IS arriving satisfactorilv from the ranch. 



At Wolfskins' & Morris Goldenson's 

 some pretty cineraria ])lants are shown. 



F. Lichtenberg reports excellent busi- 

 ness. That skilled decorator, Bert Bate- 

 man, has again been demonstrating his 

 ability in working out novel ideas. A 

 table of red roses covered with artificial 

 snow does not seem particularly strik- 

 ing, but the way it was worked out 

 brought out many "oh's" and "ah 'a" 

 from guests present. Mr. Lichtenberg 

 la well satisfied with business since the 

 holidays. 



The monthly meeting of the Los An- 



FREESIA PURITY 



Every retailer in the country knows the quality of FISCHER'S 

 FREESIAS* Mr. R. Fischer was the originator of this brand of 

 Freesias and is still the largest grower of the TRUE STOCK* 



We are handling his entire cut, and the flowers he grows can only be 

 obtained from 



S. MURATA & CO. 



751 South Broadway LOS ANGELES, CAL. 



[Oldest and most experienced shippers in Southern California 



Mention The Review when yoo write. 



Wholesale 

 Evergreens 



SANTA CRUZ EVERGREEN CO. 



101 Winston SL, Los Angeies, Cal. 



Mention The Berlew when job write. 



CALIFORNIA COT FLOWER 

 and EVERGREEN CO. 



WHOLESALE FLORISTS AND SUPPLIES 



316 S. Broadway, LOS ANGELES, CAL. 



Phone Broadway 2369 



Mentlen The Review whea yoa write. 



geles County Horticultural Society 

 called for January 3 does not appear to 

 have been a brilliant affair. Changes 

 in officers and place of meeting have 

 not panned out as well as the authors 

 of these changes thought, which is 

 much to be regretted. 



C. Lewis, formerly with the Freeman- 

 Lewis Co., now is connected with one of 

 the biggest moving picture studios here. 

 His well known artistic abilities will 

 stand him in just as good stead in this 

 line of endeavor as in the flower busi- 

 ress, and he has the best wishes of 

 everyone in the trade. 



H. E. Kichards. 



WHOLESALE PRICES 



Subject to Change. 

 Beanties perdoz.. 75c, $1.60. $2.50. $4.00, $6.00 



Short Med. Look 



Hoosier Beauty per 100, $6.00 $9.00 $12.00 



Ophelia " 6.00 9.00 12.00 



Bhawyer '* 6.00 9.00 12.00 



Helen Taft " 6.00 9.00 12.00 



Richmond " 6.00 8.00 10.00 



Rlllarner Brilliant " 6.00 8.00 10.00 



White Klllarney " 6.00 8.00 10.00 



Klllarney " 5.00 8.00 10.00 



CARNATIONS " 2.00 4.00 6.00 



Specially selected Roses of any variety, perlOO. 15.00 



Stevla, SpreoKeri, Plumosus per bunch, .50 



Hardy Ferna perdoz. bunches, 2.00 



Niller Floral Co. 



UTAH 



FARMINGTON» 



Meatlea Tfce Kerlew w>ea y— wrtta. 

 SAN FRANCISCO. 



The Market. 



All the florists in this vicinity aro 

 wearing smiles over the outcome of holi- 

 day business. Judging from the reports 

 at the various downtown stores and 

 from the nurseries round about, the sea- 

 son from every point of view was the 

 most satisfactory one ever experienced 

 here. Stock showed good average qual- 

 ity, was sufficiently plentiful to care for 

 requirements fairly well and prices were 

 well maintained. A gratifying feature 

 was that business held up better than 

 usual between Christmas and New 

 Year's, and is keeping up well since the 



