6 



The Florists' Review 



January 18, 1917. 



BEAUTIES=SUNBURST=RUSSELL 



CURRENT PRICE LIST 



AMERICAN BEAUTIES— 



48-inch 

 36- inch 

 30-inch 

 24-inch 

 20-inch 

 Short 



Ophelia 

 Sunburst 



to 60-inch 



stem 



stem 



stem 



stem 



stem 



Per doz. 



stem $5.00 @ 



6.00 

 4.00 

 3.00 

 2.00 

 1.50 

 1.00 



Killarney It^f^'f^ 



White Killarney T m.^?,,^ 



Killarney Brilliant | S, 



Maryland 





Per 100 



$12.00 



10.00 



8.00 



Short $4.00 @ 5.00 



MRS. RUSSELL- Per 100 



Special $25.00 



Select 20.00 



Medium 15.00 



Short $6.00 @ 8.00 



RICHMOND— Per 100 



Special $12.00 



Select 10.00 



Medium 8.00 



Short , $4.00 @ S.OO 



Per 



100 



$12.00 



10.00 



8.00 



i 5.00 



Subject to Chans* 



MILADY— 



Special 



Select 



Medium 



Short $4.00 



ROSES, our selection, a good grade, $4.00 per 100 



Carnations per 100, 3.00 



Valley " 6.00 



Easter Lilies " $12.50 @ 15.00 



Violets " 1.00@ 1.50 



Sweet Peas " 1.50 @ 2.00 



Paper Whites " 3.00 @ 4.00 



Stevia " 1.50 @ 2.00 



Adiantum " 1.00 @ 1.50 



Asparagus Sprays per bunch, .50® .75 



Smilax per doz., 2.50 



Ferns per 1,000, 3.00 



Galax, green or bronze $1.25 per 1000 



Leucothoe 7Sc & $1.00 per 100 



Boxwood per bunch, .25 



wKhMit notice. 



Order from us and g^et the freshest stock and of best keeping quality and have the assurance 

 of supplies such as can only come from 2,000,000 FEET OF MODERN GLASS. 



PETER REINBERG 



atOre open sJiday»tonoon'only. 



30 E. Randolph St. '''c^2Si,^m CHICAGO, ILL. 





Mention The Kerlew when yon writ*- 



FOR YOUR PROTECTION, MR. FLORIST, 



ACCEPT "8UPERIORA" MAGNOLIA LEAVES ONLY 



For they are endorsed by the leading wholesale trade. REFUSE IMITATIONS 



EXTRACTS FROM OUR ENDORSEMENTS 



C. E. Critchell, of Cincinnati, Ohio, writes: "My customers Insist 

 on having the 'Superlora' brand of Magnolias, as they claim these 

 are the best, and that they do not dry out or became moldy, and that 

 every leaf can be used, and when this is taken into consideration, 

 they are also the cheapest, besides being the best." 



The McCallum Co., of Pittsburgh, Pa., says: "Other Magnolia 

 preparers have tried to induce us to stoclt up their goods 'just as 

 Kood as Dux's" at a cheaper price, but we have in each instance told 

 them franlcly that it was a case of quality with us, and that we did 

 not thlnli their leaf would give the satisfaction yours did. We con- 

 sider our Magnolia trade one of the best assets of our business and 

 will not talce a chance of losing it; in fact, our traveling men are 

 often greeted as 'Magnolia Kings.' " . . „ „ 



Pittsburgh Cut Flower Co., of Plttsborgh, Pa., writes: "Your 

 'Superlora' Magnolia Leaves are the best leaves that we have ever 

 liandled, and we have had no complaint from any of our customers 

 who bought these leaves from us. We have stored these leaves un- 

 der all conditions and found that they will not mould; it Is a very 

 satisfactory leaf Indeed." 



Jos. G. Neldlnger Co., of Philadelphia. Pa., says: "We have 

 tried all the Magnolia Leaves that are offered, but find your leaves 

 to be far superior to all others, etc., etc." 



The Montreal FlortJ Exchange, Montreal, Canada, writes: "Our 

 business has increased with you this year over double of whiat we 

 purchased last season, which is a good recommendation in itself that 

 the trade in Canada appreciates the durability and Iceeping qualities 

 of your leaf. We appreciate the Integrity, promptness and good 

 business methods that have characterized all your dealings with us." 



Michigan Cut Flower Exchange. Detroit, Mich., says: "We have 

 been handling your 'Superlora' Magnolia Leaves for the past six 

 years and find in all this time that we have had no complaints but 

 many compliments on these goods., etc., etc." 



Job. E. Koppelman, of Providence, B. I., writes: "We feel that 

 we can sell your leaves to people who have used them once without 

 any trouble. They rather pay the difference than to buy otlier 

 leaves elsewhere, etc., etc." 



New England Flotlst Supply Co., of Boston, Mass., writes: "Have 

 found 'Superlora' Magrnollas the best leaves on the marltet. The 

 sales on this leaf have been growing with the same rapidity as our 

 business." 



Wm. F. Kasting Co.. of BnlTalo, N. T., writes: "Have always 

 found that the 'Superlora' brand gives our customers entire satisfac- 

 tion; in fact, they are the best leaves we have been able to obtain 

 In tlie last few years." 



B. E. and J. T. Cokely, of Srranton, Penn., write: "We have 

 always considered your Magnolia Leaves to be a standard for quality, 

 etc." 



"SUFERIORA 



The Baltimore Wholesale Florist and Supply Co., of Baltimore, 

 Md., writes: "We are confident that any other manufactured Mag- 

 nolia Leaves could not compete with yours, as other brands have 

 been offered us, which, after we tried them, we refused to carry 

 in stoclc." 



N. F, McCaMhy and Co., of Boston, Mass., write: ". . . it 

 is the opinion of McCarthy and Co. that your good firm prepares the 

 best leaf tiiat has yet been offered in the United States. It is well 

 worth the difference between the prices offered by inferior manu- 

 facturers and your agents." 



Henry M. Robinson and Co., of Boston, Mass., write: "We are 

 pleased to state that the quality of your leaves is certainly the best 

 ever manufactured in this country, and it Is a pleasure to offer such 

 stoclc for sale, etc." 



Reed and Keller, of New York City, say: ". . . and we beg 

 leave to acitnowledge receipt of your last shipment of Magnolias, 

 and we are indeed pleased to say that they are superior in every 

 way. We further state that our experience in leaves from other 

 dealers has been very unsatisfactory; colors vary and leaves mould 

 quicltly, etc." 



The Cleveland Florists' Exchange, Cleveland, O., says: ". . . 

 never as yet have we had a complaint on the 'Superlora' brand of 

 Magnolia Leaves, nor a carton returned." 



Smith and Young, of Indianapolis, Ind., write: "We will con- 

 tinue to use 'Superlora' exclusively as we consider it superior to any 

 other leaf in the market. Since we handle 'Superlora' we have not 

 had one single complaint, etc., etc." 



The Cleveland Cut Flower Co., of Cleveland, Ohio, writes: 

 ". . . that we have been sending you orders for 'Superlora' brand 

 Magnolia Leaves for several years should prove that we like your 

 goods . . ." 



Geo. H. Angermneller, of St. Louis, Mo., says: "It pleases me 

 to say that I have worked up a splendid business on your 'Superlora' 

 Magnolia Leaves, and I credit my success to the fact that the quality 

 of your leaves has always been entirely satisfactory to my customers, 

 etc." 



Oscar Lelstner, of Chicago, III., writes: ". . . As you know, 

 before you gave us the sole agency for the Western country, we were 

 handling a different leaf, but these leaves gave us no end of trouble 

 and our customers were very much disappointed with the quality. 

 Since we have been handling your leaves we find that the complaints 

 from our customers have entirely disappeared, and the trade seems 

 anxious to buy your leaves exclusively. Only today one of our cus- 

 tomers told us that he had bought 100 cartons of Magnolias from 

 one of your competitors, but that he has been compelled to return 

 them as his customers absolutely refused to accept them, due to the 



fact that the leaves are 'oft-color' as well as mouldy, etc. 



BRAND MAGNOLIA LKAVKS ARE SOLD BY EVERY WHOLESALE FLORIST 

 IN THE UNITED STATES AND CANADA. 



DR. H. DUX COMPANY^ Inc., MANUFACTURERS, JACKSONVILLE. FLORIDA 



Men 



tlfii 



The Serlew when yon write. 



