10 



The Florists' Review 



January 18, 1917. 



t»J. 



A HEART TO HEART 



TALK ABOUT FEBRUARY 14th 



St. Valentine's Day 



Has become a really big floral day. The public is being educated 

 to spend its money in the flower stores, because it realizes that 



Flowers Express the Sentiment of the Day 



You, Mr. Florist, must take advantage of this opportunity to 

 increase your sales. In no better way can this be done than 

 by laying in a stock of 



"KEYSTONE QUALITY" SPECIAL NOVELTIES 



For full information about them— write us for our 

 St. Valentine's Special Extra 



. RICE CO., 



FLORISTS' SUPPLIES THAT EXCEL 



1220-22-24 SPRING GARDEN ST., 



PHILADELPHIA, PA. 



r'4 



MORE GOODS FOR THE SAME MONEY 



OR 



THE SAME GOODS FOR LESS MONEY 



Wertheimer Brothers 



THE NATIONAL FLORAL RIBBON HOUSE 

 Owners and Oparators of Warbro Ribbon Mffs. Co., Patarson, N, I. 



Salesrooms, 19-25 East 24th St. NEW YORK 



