30 



The Florists' Review 



January 18, 1917. 



VALLEY 



No scarcity here in Valley. 

 Try us when you need a 

 quantity. 



THE LEO mSSEH CO. 



WHOLISALI FLORISTS 



12th and Race Sts., niILlU)ELniIA,riL 



■ALTIMORE, MD. WASHINGTON, D. C. 



We can furnish all 

 the new, also the old 

 standard varieties in 

 Carnation Cuttings 



^* y^-^* — — j^ ¥71 ^^^ AT^^*»^ ^® want to make special mention of some items that 

 1^ J^A AA 1^^ *« M,\^ W K^M, O we specialize in and will be well supplied with, such as 



WHITE LILAC GARDENIAS— $15.00-$25.00 per 100 



The entire crop of the largest Lilac grower in Whenever you need a large quantity of Garden- 



ias, it will pay you to place your orders with us. 

 We not only offer you quantity, 

 but also the best in quality. 



DAFFODILS 



Only single per loo. $6 00 



MIGNONETTE 



PerlOO $0.00 



PANSIES 



1 00 bunches |8.00 



DAISIES 



Yellow, white per 100, $3.00 



BABY PRIMULA 

 PerlOO $1.00 



this section is at our disposal. 



FREESIA 



Pure white per 100, $C.0O 



NARCISSUS 



Per 100 $3 00 



CORNFLOWERS 



Per 100 $3.(0 



CALENDULAS 



Yellow and orange per 100, $5.00-$6.00 



PUSSY WILLOW 



Per bunch 60c 75c 



CARNATIONS 



They are at their best now and 

 prices are reasonable. Every variety 

 of commercial merit you will find here. 

 We know we can give you satisfactory 

 value in Carnations and you should 

 give them a trial. 



If you have any calls for such stock it would be well for you to know that we have the right kind of stock. 



Alentlon The lUTlew when jon writ*. 



PHILADELPHIA. 



The Market. 



Every kind of weather — free/.injj, 

 thawiiifj, raining, snowing — has made 

 difficidt the production of flowers. Con- 

 sidering the season and the queer 

 weather, the supply of flowers, broadly 

 speaking, is excelient. There will be 

 wholesalers who differ from this view; 

 there will be growers who think this is 

 all wrong; but a careful survey of the 

 market was made before this conclusion 

 was reached. The demand has absorbed 

 nearly all the flowers and greens offered. 

 The prices have been excellent; highest 

 on the flowers in short supply, lowest on 

 those that are in excess of urgent de- 

 mand. The long flowers are valley, vio- 

 lets, gardenias and, at times, the whites 

 — Paper Whites, white carnations and 

 white roses. The shorts are colored roses, 

 cattleyas and snapdragons. 



Valley has been in oversupply, partic- 

 ularly in those grades that are not at 

 the very top. The finest valley has been 

 in fair demand, but the time has come 

 when retailers can offer good grades of 

 valley, with the certainty that good 

 grades can be secured at moderate 

 prices. Violets have not been ])lentiful; 

 they can't be in such queer weather; 

 but there has been little demand for 

 them. This is not unusual, when they 

 cannot be worn or sold on the streets. 

 Gardenias are apt to sympathize with 

 their bosom friends, in their sorrows as 

 well as in their joys. White flowers 

 have been heavily produced to guard 

 against the January shortage; the guard 

 has been effective. 



Colored roses, while fairly plentiful, 

 have been in exceedingly brisk demand, 

 ])articularly in the short and medium 

 grades. Cattleyas have fallen off in sup- 

 ply. Cattleya Percivaliana has about 

 closed its season; so has ('ypripedium in- 

 signe with some growers. Snapdragon 

 is exceedingly fine for the season and 

 rather scarce. 



The other feature of the market is 



BERGER BROS. 



Daffodils Lilies Peas 



These are three of our leading flowers. Now in fine form. 



We recommend our selection of 



Roses, Carnations and Violets 



and advise early orders at this time. 



Snapdragons Callas Paper Whites 

 Asparagus Sprays 



SPECIAL ATTENTION GIVEN TO OUT-OF-TOWN ORDERS 



1225 RACE ST. PHILADELPHIA 



Mention The BeTlew when yog write. 



the heavy trading in carnations. Mrs. 

 C. W. Ward, when well grown, com- 

 mands the top price; so, too, does Glo- 

 riosa. Red carnations are not in de- 

 mand. Daffodils are increasing in num- 

 bers. There is quite a little freesia 

 about ; some of it is unusually fine. Wall- 

 flowers have come. There is much more 

 white lilac. Sweet ])eas are a little less 

 abundant. I'erhaps that term is a mis- 

 nomer. Anyway, there are not so many 

 peas and decidedly fewer of the gilt- 

 edged sort. A few tulips, mostly Yellow 

 Prince, have arrived. Calla lilies are 

 active. Easter lilies are also selling well 

 at excellent prices. Greens are in de- 

 mand. 



A Disastrous Fire. 



A terrible fire destroyed the boiler 

 shed, garage and car of Frank Birn- 

 brauer, on North Fifteenth street, Oak 

 Lane, Tuesday morning, January 9. The 

 contents of the three greenhouses, con- 

 sisting mainly of sweet peas, carnations, 

 asparagus and snapdragons, were lost. 

 The fire destroyed the ends of the green- 

 houses; then the contents were frozen. 

 There was no insurance. 



Mr. Birnbrauer stoked his fire about 

 10 p. m. January 8. Ilis son saw that 

 all was safe two hours later. About 

 4:. 30 a. m. Mrs. Birnbrauer awoke to find 

 the shed in flames, which proved impos- 



