January 18, 1917. 



The Florists^ Review 



31 



Pussy Willow ® 



^Uav**** 



With each box of Spring Flowers a few sprays of Pussy 

 Willows are indispensable. 



The P/M Quality are well furnished with fully ma- 

 tured Pussies. In three lengths, 



Long, medium and short, 

 at 75c, 50c and 25c per bunch of 12 sprays 



S. S. PENNOCK-MEEHAN CO. 



THX WHOLKSAI.X FIX>RX8TS OF PHILADKLPHIA 



PHILADELPHIA NEW YORK BALTIMORE WASHINGTON 



1608-1620 Ludlow St. 117 W. 28th St. Franklin and St. Paul Sts. 1216 H St., N. W. 



Mention Th« RoTlew when yon write. 



Edward Reid 



WHOLESALE FLORIST 



1619-1621 

 Ranstead Street, Philadelphia 



OFFERS HIGH-GRADE 



All the best 

 varieties. 



Carnations 



MTIg.^^^^^ Sunburst, Maryland, White Killarney 

 ■^VS99?9 and other leading sorts. 



C^mm/^^^^4 D^^XB^ Pink, White, Lavender Spencers, 

 ^»3ttC^1 I^^CIS Also Grandiflora type. 



Valley and Violets 

 Daffodils, Paper Whites, Freesias 



are 

 specialties. 



EVERYTHING SEASONABLE IN CUT FLOWERS 



REGULAR SHIPPING ORDERS INVITED 



Mention The ReTlew when yon write. 



sible to oxtiiifjjuish. Mr. Birnbrauer has 

 taken a ])osition with his neighbor, J. 

 Stephenson's Son, for the present. He 

 proposes rebuilding his shed and the 

 ends of his greenhouses in the spring, 

 when he will start afresh. 



The Rose Festival. 



The advanoe schedule of prizes has 

 been issued by the American Eose So- 

 ••lety for its rose show to be held in Jhe 

 r'lrst Regiment armorv, Broad street, 

 this city, from March 20 to 2.'}, inclusive. 

 It is a well gotten up list, containing the 

 names of all the varieties of roses that 

 are generally grown, either in private or 

 commercial collections, and covering 

 ''oth idants and cut flowers. The prizes 

 "ro most liberal, proving that the soci- 

 ety is doing all in its power to bring to- 

 «Pther the finest exhibition possible. 

 '\,"y""<' who has not received a schedule 

 (>t these prizes can secure a copv from 

 the Kxecutivo Office, National Rose Fes- 

 Ti\al, 1614 Ludlow street, Philadelidiia. 



A Grave Matter. 



The most serious obstacle that con- 

 fronts the development of the florists' 



business today is the unreliable express 

 service during the week before Christ- 

 mas. The express companies have aided 

 florists and themselves by making it 

 j)Ossible to send ])lants and flowers a 

 moderate distance in safety at ordinary 

 seasons of the year. This service has so 

 encouraged production that growers, 

 wholesalers and buyers alike depend 

 upon it for at least part of their liveli- 

 hood. 



The tremendous strain placed upon the 

 express companies during the week be- 

 fore Christmas has been more than they 

 can bear. Despite efforts, ])lants and 

 flowers have licen frozen, lost and de- 

 layed to an extent that seriously threat- 

 ens the business relations between the 

 shippers and the companies, if not the 

 florists' industry itself. The arrange- 

 ment between the shippers and the com- 

 jianies is so obviously advantageous to 

 i)oth that a solution of the trouble must 

 be reached without further delay. 



The preliminary steps are simple. The 

 florists must combine to state their 

 grievance to the companies. They must 

 show their total claims from frost, loss 

 and delay in plants and in flowers. The 



comj)anies must he asked in a spirit of 

 fairness first to settle these claims, then 

 to prevent their recurrence. The solu- 

 tion that naturally suggests itself is 

 that, in times of stress, perishable goods 

 be given right of way over all other ex- 

 ])ress matter. The details would require 

 careful thought and it would take time 

 to put the plan into successful, practical 

 operation. 



Various Notes. 



Eugene H. Michel, manager of the 

 Riverview nurseries of Henry A. Dreer 

 Inc., spoke on dahlias before the I'enn- 

 sylvania Horticultural Societv, in Hor- 

 ticultural hall, Tuesday afternoon, Jan- 

 uary 16. 



Miss JMna H. Berkowitz, voungest 

 daughter of Paul Berkowitz, was mar- 

 ried to Justin Bauer, Wednesdav, Jan- 

 uary 17. A reception after the wedding 

 ceremony was given to the happv couple 

 at the Adelphia hotel. 



The junior ])artner of the well known 

 firm of H. Weber & Sons Co., of Oakland, 

 M<\., was a recent visitor. 



Robert Kift has returned from the 

 west, after an absence of some six weeks. 

 His trip was shrou.led in mvsterv; not 



