6 



The Florists' Review 



January 25, 1917. 



While llliaiDeg - SDDliuist - Russell 



CURRENT PRICE LIST 



AMERICAN BEAUTIES— Per doz. 



48-inch to 60-inch stem $5.00 @ 6.00 



36-inch stem 

 30-inch stem 

 24- inch stem 

 20-inch stem 

 Short stem 



Ophelia 

 Sunburst 



White Killamey f ^L%^:},- 



v:u D-:ii:l-.^ 1 Medium 



Killamey Brilliant I 'ir="\'^ 



Maryland I ='^0^1 



MRS. RUSSELL— * Per 100 



Special $25.00 



Select 20.00 



Medium 15.00 



Short $6.00@ 8.00 



RICHMOND— Per 100 



Special $12.00 



S»kct 10.00 



Medium 8.00 



Short $4.00@ 5.00 



Subject to Chans* 



Per 



MILADY— 



Special 



Select 



Medium 



Short $4.00 ( 



ROSES, our selection, a good grade, $4.00 per 100 



Carnations per 100, 



Valley " 



Easter Lilies 



Violets " 



Sweet Peas " 



Paper Whites " 



Stcvia " 



Adiantum " 



Asparagus Sprays per bunch, 



Smilax per doz., 



Ferns per 1,000, 



Galax, green or bronze $1.25 per 1000 



Leucothoe 7Sc & $1.00 per 100 



Boxwood per bunch, 



without notice. 



100 



$12.00 



10.00 



8.00 



i 5.00 



$12.50 @ 

 1.00 @ 

 1.50 @ 

 3.00 @ 

 1.50 @ 

 1.00 @ 

 50 @ 



3.00 

 6.00 

 15.00 

 l.SO 

 2.00 

 4.00 

 2.00 

 1.50 

 .75 

 2.50 

 3.00 



.25 



Order from us and get the freshest stock and of best keeping quality and have the assurance 

 of supplies such as can only come from 2,000,000 FEET OF MODERN GLASS. 



PETER REINBERG 



Store open |.Sd5,*^ ***•"• 



^ 



30 E. Randolph St. 



to noon only. 



Two PiMses 

 Ceatril 2846 



.<<.. CHICXGO,ILL. 



Mention The ReTlew when roo writii 



FOR YOUR PROTECTION, MR. FLORIST, 



ACCEPT "8UPERIORA" MAGNOLIA LEAVES ONLY 



For they are endorsed by the leading wholesale trade. REFUSE IMITATIONS 



EXTRACTS FROM OUR ENDORSEMENTS 



C. E. Crltchell, of Cincinimti, Ohio, writes: "My customers Insist 

 on having the 'Superlora' brand of MagmoUas, as they claim these 

 are the best, and that they do not dry out or become moldy, and that 

 every leaf can be used, and when this Is taken Into consideration, 

 they are also the cheapest, besides being the best." 



The McCaUum Co., of Pittsburgh, P»„ says: "Other Magnolia 

 preparers have tried to induce us to stock up their goods 'Just as 

 good as Dux's' at a cheaper price, but we have in each instance told 

 them frankly that it was a case of quality with us, and that we did 

 not think their leaf would give the satisfaction yours did. We con- 

 sider our Magnolia trade one of the best assets of our business and 

 will not take a chance of losing It; in fact, our traveling men are 

 often greeted as 'Magnolia Kings.' " 



Pittsburgh Cut Flower Co., of Pittsburgh, Pa., writes: "Tour 

 •Superlora' Magmolla Leaves are the best leaves that we have ever 

 handled, and we have had no complaint from any of our customers 

 who bought these leaves from us. We have stored these leaves un- 

 der all conditions and found that they will not mould; It is a very 

 satisfactory leaf indeed." 



Jos. O. Meidlnrer Co., of Philadelphia. Pa., says: "We have 

 tried all the Magnolia Leaves that are offered, but find your leaves 

 to be far superior to all others, etc., etc." 



The Montreal Floral Exchange, Montreal, Canada, writes: "Our 

 business has Increased with you this year over double of what we 

 purchased last season, which is a good recommendation in itself that 

 the trade in Canada appreciates the durability and keeping qualities 

 of your leaf. We appreciate the integrity, promptness and good 

 business methods that have characterized ajl your dealings with us." 



Michigan Cut Flower Exchange. Detroit, Mich., says: "We have 

 been handling your 'Superlora' Magnolia Leaves for the past six 

 years and And in all this time that we have had no complaints but 

 many compliments on these goods., etc.. etc." 



Jos. £. Koppelman, of Providence, R. I., writes: "We feel that 

 we can sell your leaves to people who have used them once without 

 any trouble. They rather pay the difference than to buy other 

 leaves elsewhere, etc., etc." 



New England Flotlat Supply Co., oT Boston, Mass., writes: "Have 

 found 'Superlora' Magnolias the best leaves on the market. The 

 sales on this leaf have been growing with the same rapidity as our 

 biisiness." 



Wm. F. Kasting Co., of Buffalo, N. Y., writes: "Have always 

 found that the 'Superlora' brand gives our customers entire satisfac- 

 tion; in fact, they are the best leaves we have been able to obtain 

 in the last few years." 



B. E. and J. T. Cokely, of Srranton, Penn., write: "We have 

 always considered your Magnolia Leaves to be a standard for quality, 

 etc." 



The Baltimore Wholesale Florist and Supply Co., oT Baltimore,. 

 Md., writes: "We are confident that any other manufactured Mag- 

 nolia Leaves could not compete with yours, as other brands have 

 been offered us, which, after we tried them, we refused to carry 

 in stock." 



N. F. McCarthy and Co., of Boston. Mass., write: ". . . It 

 is the opinion of McCarthy and Co. that your good firm prepares the 

 best leaf that has yet been offered in the United States. It is wel^ 

 worth the difference between the prices offered by inferior manu- 

 facturers and your agents." 



Henry M. RoblnB4Mi and Co., of Boston, Mass., write: "We are 

 pleased to state that the quality of your leaves Is certainly the best 

 ever manufactured in this country, and it is a pleasure to offer such 

 stock for sale, etc." 



Reed and Keller, of New York City, say: ". . . and we beg 

 leave to acknowledge receipt of your last shipment of Magnolias,, 

 and we are Indeed pleased to say that they are superior in every 

 way. We further state that our experience in leaves from other 

 dealers has been very unsatisfactory: colors vary and leaves mould 

 quickly, etc." 



The Cleveland Florists' Exchange, Cleveland, O., says: ". . . 

 never as yet have we had a complaint on the 'Superlora' brand of 

 Magnolia Leaves, nor a carton returned." 



Smith and Young, oT Indianapolis, Ind., write: "We will con- 

 tinue to use 'Superlora' exclusively as we consider It superior to any 

 other leaf in the market. Since we handle 'Superlora' we have not 

 had one single complaint, etc., etc." 



The Cleveland Cut Flower Co., of CleTeland, Ohio, writes: 

 ". . that we have been sending you orders for 'Superlora' brand 



Magrnolia Leaves for several years should prove that we like your 

 goods . . ." 



Geo. H. Angermueller, of St. Louis, Mo., says: "It pleases me 

 to say that I have worked up a splendid business on your 'Superlora' 

 Magnolia Leaves, and I credit my success to the fact that the quality 

 of your leaves has always been entirely satisfactory to my customers, 

 etc." 



Oscar Leistner, of Chicago, III., writes: ". . . As you know, 

 before you gave us the sole agency for the Western country, we were 

 handling a different leaf, but these leaves gave us no end of trouble 

 and our customers were very much disappointed with the quality. 

 Since we have been handling your leaves we find that the complaints 

 from our customers have entirely disappeared, and the trade seem* 

 anxious to buy your leaves exclusively. Only today one of our cus- 

 tomers told us that he had bought 100 cartons of Magnolias from 

 one of your competitors, but that he has been compelled to return 

 them as his customers absolutely refused to accept them, due to the 

 fact that the leaves are 'off-color' as well as mouldy, etc." 



"SUPERIORA" BRAND MAGNOLIA LKAVKS ARE SOLD BT EVERT WHOLESALE rLORIST 



IN THE UNITED STATES AND CANADA. 



DR. H. DUX COMPANY Inc. MANUFACTURERS, JACKSONVILLE. FLORIDA 



Meottaa Tbe B«t1«w whea yoa write. 



