J&NUABT 26, 1917. 



The Florists^ Review 



11 



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Who are you trying to satisfy — the 

 Auto Repairman or your customers? 



EVERY florist knows that 

 his business demands mo- 

 tor delivery — the usual 

 order is the rush order, and quick 

 delivery is an important factor in 

 keeping old customers satisfied 

 and increasing your business. 



Delivery with a converted 

 pleasure car is the first costly 

 mistake that a good many florists 

 have made — and their delivery 

 service instead of being an asset 

 to their business begins to support 

 the automobile repairman. 



The VIM Motor Truck Com- 

 pany of Philadelphia were the 

 first delivery car manufacturers 

 to go into the truck business in 

 the right way. They investigated 

 the delivery problem in every line 

 of trade. The result of their in- 



vestigation proved that the most 

 economic delivery was based on the 

 radius of 15 to 25 zniles and hand- 

 ling of loads up to half a ton. 



The VIM half-ton Delivery Car is 

 built to meet these requirements, and 

 today it is giving the most efficient and 

 economical delivery to thousands of 

 merchants all over the country. The 

 VIM is a substantial truck built to stay 

 on the job, delivering every working 

 hour of the day and keep out of the 

 repair shop 



The VIM Truck is your opportunity 

 to put your delivery on a practical 

 and economical basis — whether 

 trucking a half-ton of potted plants for 

 a reception, funeral, or wedding — or 

 getting out rush orders for cut flowers. 



Over 20,000 merchants have paid for 

 their VIMS out of the savings the cars 

 have effected. You can also buy your 

 VIM on the same terms— the VIM 

 Deferred Payment Plan. 



This is the most eff.iient chassis for its 

 work in the world— price is 1645. t itted 

 with any one of twelve types of body— 

 handsomely desiimed and strongly built 

 —suitable for a hundred lines of busi- 



Price complete : Open Express, 

 $«S6 : Closed Panel (a* tl/iur fraf«d), $725. 

 All prices F. O. B. Philadelphia, 





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