14 



The Florists^ Review 



JANUAEY 25. 1917. 



Valentine Specials 



"The Keystone Quality Kind" 



THIS NOVEL NUMBER 



is only one of many items 

 illustrated in our Special 

 Extra that will bring you 

 Valentine Orders. 



February 14fh 



will be a big floral day if you make your store 



attractive. 



RICE SPECIALS WILL DO IT. 



Write for Valentine News Extra. 



. RICE CO. 



THE BIGGEST AND BEST EQUIPPED 

 FLORISTS' SUPPLY HOUSE 



A DOLiAR's WORTH 1220-22-24 Spriig Garden Street, PHUADELPHIA, PA. 



SPRINKLEPROOF CHIFFONS 



are ever increasing in popularity. These practical chiffons, treated with our 

 exclusive chemical process, repel water and, in fact, surpass ordinary chiffon in 

 beauty and utility. 



The fabric does not become sticky and lose its shape when subjected to 

 moisture, and this feature is approved by practical florists. 



If you have not yet tested the utility of this useful chiffon, it would be to 

 your interest to communicate with us at once. 



RIBBONS 



We own and operate our factory, Paterson, N. J., where the very latest 

 ribbon ideas are produced and sold to you at strictly competitive prices. 



At your service. 



Wertheimer Brothers 



THE NATIONAL FLORAL RIBBON HOUSE 

 Owners and Oparators of Warbro Ribbon UNfcTCo., Pataroon, N. I. 



Salesrooms, 19-25 East 24th St. NEW YORK 



