16 



The Florists' Review 



JANDAKT 25, 1917. 



ally is one who has been called on for 

 quick service, who has such short no- 

 tice that he has no time to obtain flow- 

 ers from his usual source of supply. If 

 he has neighbors to whom he can go in 

 an emergency, all well and good; other- 

 wise, is the order to be lost? 



With such resourcefulness as a florist 

 ordinarily possesses, or he would not be 

 a florist, it usually is possible to meet 

 almost any demand after a fashion. But 

 the sudden demands nearly always are 

 for funeral work — the wedding floweis 

 almost always are ordered ahead, as are 

 the flowers for other social uses. With 

 such orders the florist in the country 

 does not get into trouble unless the ship- 

 ment misses a connection; it is with the 

 order for the funeral to be held within 

 a few hours that he gets his grief. 



A Florists' Life Saver. 



Perhaps it was not for sueli a per- 

 plexed florist that prepared magnolia 

 leaves were invented, but certainly they 

 have been a life saver in many an emer- 

 gency — it is not of record that magnolias 



have been used in brides' bouquets, but 

 they are as suitable for a wreath for 

 presentation to the Fourth of July orator 

 as they are useful for a funeral piece 

 when flowers are scarce. With a case or 

 two of magnolia leaves always in stock, 

 and a bolt or two of ribbon, the florist 

 absolutely is monarch of all he surveys; 

 he can make a funeral design at a mo- 

 ment's notice. If flowers are available 

 he may add as many as he will, but if he 

 is a good salesman and a fair designer 

 he can get away with it without the -use 

 of even one bloom. 



Then, too, there is another merit of 

 the magnolia: one can carry one or two 

 or half a dozen wreaths made up, ready 

 for a call, and in ten minutes he can add 

 a cluster of green and roses and have the 

 piece on its way. There is more than one 

 florist who has a transient funeral trade 

 who does just that. 



Yes, accommodation is good, decidedly 

 good, but for the country florist the ever 

 ])rcsent case of magnolia leaves is like 

 the friend in need, a friend indeed. 



FLOWERS FOR DEWEY 



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A NOTABLE DISPLAY. 



Quality and Good Taste. 



Again the florists of Washington have, 

 at short notice, met an unusual demand 

 in a way that does much credit to their 

 resources and to their artistic and busi- 

 ness ability. Washington is the scene 

 of more funerals of national importance 

 than is any other city in the country, 

 more even than Chicago or New York, 

 and the retailers there are not inexpe- 

 rienced in handling a rush of big work. 

 This time it was for the funeral of Ad- 

 miral Dewey, held January 20. 



The showing of flowers was one of 

 the largest in years, orders coming, not 

 only from persons prominent in Wash- 



ington life, but by telegraph from all 

 over the United States. The designs 

 averaged much above the usual in size 

 and value; also, the majority were in 

 excellent taste, the freak designs being 

 not numerous. 



Small & Sons in Charge. 

 A huge wreath, fourteen or fifteen feet 

 in diameter, was the feature which stood 

 out most prominently at the funeral. 

 This was made by J. H. Small & Sons for 

 the men of the Atlantic fleet. It was of 

 leucothoe sprays gilded, with American 

 Beauty roses cascading from the center, 

 and beneath this were orchids, the whole 

 wreath being entwined with ribbons. 

 This was one of the most massive pieces 

 ever seen in Washington and it stood 



A Naval Gun in Flowers Seen at the Funeral ol Admiral Dewey. 



out in bold relief at the tomb of the 

 admiral. 



J. H. Small & Sons had the bulk of 

 the business incident to the funeral and, 

 in addition, had charge of the floral 

 pieces, which required seven large trucks 

 for transportation to the cemetery. 

 Among their own fifty to sixty pieces 

 was a 12-foot cross furnished for the 

 Navy Department, a wreath of orchids 

 made up for Mrs. Dewey, two wreaths 

 for the Senate and House of Eepresenta- 

 tives, a wreath of magnolia leaves witli 

 a spray of white heather across the cen- 

 ter for Mrs. George Vanderbilt, and 

 pieces for the Eussian, Japanese anu 

 Chinese ambassadors, and many other 

 people well known in public and social 

 life. 



Gudes Have Many Orders. 



Gude Bros. Co. filled orders for 

 nearly a score of wreaths and sprays. 

 Among the handsomest and most elabo 

 rate of these was a wreath of magnoFia 

 leaves and yellow roses. A wreath ol' 

 magnolia leaves, freesias and white 

 sweet peas was excellent. A vase of 

 American Beauty roses, a spray of Mock 

 roses, a wreath of laurel and palm leaves 

 and a wreath of orchids also were out of 

 the ordinary. 



George C. Shaffer had a number or 

 large pieces, the most commented on of 

 which was a reproduction of a six- 

 pounder gun and gun mount. This piece 

 was furnished for Columbia Lodge No. 

 174 I. A. of M., Naval Gun Factory Ma- 

 chinists. The barrel of the cannon was 

 nearly five feet long and stood three feet 

 in height. The barrel was made of white 

 carnations, tulips and narcissi, with the 

 projections that would hold the gun on 

 the mount, at the center, outlined by 

 clusters of yellow daisies. The gun 

 mount was made of rubrum lilies and 

 maidenhair. 



Another piece which was effective, 

 furnished by Mr. Shaffer for the Society 

 of Manila Bay, was an anchor made of 

 rubrum and calla lilies, asparagus and 

 maidenhair. Cattleyas tipped the flukes 

 and stock and aided in forming the ring 

 at the top of the anchor. 



In addition this store furnished a 

 wreath for the District of Columbia 

 Spanish War Veterans. A spray of 

 Easter lilies was the offering of the 

 office of the Navy Department of which 

 Admiral Dewey had been the presiding 

 officer. A spray of white roses and sin- 

 gle violets was made for the Women's 

 Section, Navy League of the United 

 States. 



Many Other Good Pieces. 



The Washington Floral Co. furnislied 

 a 6-foot standing anchor made largely of 

 rubrum lilies, violets and lily of the val- 

 ley. A large number of cattleyas a! so 

 were used and Ward carnations and Rv.s- 

 sell roseg were employed effectively in 

 the work done at this store. 



Marche & Co. furnished for the Ma- 

 rine Corps a huge panel eight feet long 

 and six feet wide. This panel was mode 

 by covering a board of those dimensi'ins 

 with silk and placing in the center a 5- 

 foot anchor made of Double White Kil' 

 larney roses. In each of the four cor- 

 ners was a large star formed with clus- 

 ters of narcissi. At the top were droop- 

 ing palm leaves. Marche & Co. also fur' 

 nished two anchors, two standing 

 wreaths and an urn which, with its pf"' 

 estal, was five feet in height. The nrn 

 was made of white narcissi and tulips- 

 In the urn was a cluster of Hadley ro^ es, 



A 



