38 



The Florists^ Review 



January 26, 1917. 



Lilac 



A specialty with us in white 

 and lavender. 



THE LEO NIESSEN CO. 



WHOLISALI PLOmtTS 



12th and Race Sts., nDLADELPIIU,rA. 



BALTIMORE, MD. WASHINGTON. D. C. 



Daisies 



of a better quality in white 

 and yellow. 



With the exception of a few items, there is not likely to be a scarcity 

 of flowers, but with a good demand there is no surplus. The following items 

 are worthy of special mention: 



BEAUTIES 



GARDENIAS 



They can be bought at much 

 more reasonable figures, and the 

 quality of the lowers now is bet- 

 ter than it has been any time 

 during the season. 



We know we have the largest supply in this market and that is a 

 good reason why you should send your orders in our direction. 



CARNATIONS 



The supply is increasing, and Car- 

 nations, as far as quality is concerned, 

 should be at their best from now on. 

 We will fill your orders with such 

 varieties, that will carry and reach 

 you in good condition. 



VALLEY 



We have made arrangements with 

 our growers to have an ample supply 

 of Valley at all times, so that there 

 will be no interruption in our supply. 



lli| — -_* — Q -- l«yw7 '^^^^ Green is becoming more popular each season, and there is every reason that it should. 

 ^•^^^*^**** * V Jr For corsages, it is particularly well adapted on account of its splendid keeping qualities. 



Itontlon Th« B»t1«w when you write. 



PHILADELPHIA. 



The Market. 



Queer weather continued during the 

 week ending January 24 without mate- 

 rially affecting the supply of flowers. I 

 do not mean by this that the supply is 

 large; far from it, but it is increasing 

 slowly. Carnations are the mainstay 

 of the market now. While not yet in 

 full crop, they are in splendid form and 

 prove most satisfactory. The deep rich 

 pinks command the highest market 

 prices; then come the whitea and light 

 pinks. Scarlets bring up the rear. Not 

 but that scarlets are good, they are un- 

 commonly good, but when they are 

 wanted they are wanted dreadfully, and 

 when they are not wanted it is hard to 

 push them on the buyers. 



The quantities of fine lilacs and fine 

 freesias are features of the market this 

 week. The first are as good, the second 

 a little better, than those seen here in 

 the past. They come at an opportune 

 time and are steadily making ground. 

 Daffodils are becoming more plentiful; 

 they have receded a point. There are 

 a few more tulips, white now as well 

 as yellow, but they do not amount to 

 much. 



The miscellaneous flowers, those that 

 are not grown in quantities but are 

 highly prized by true flower lovers, are 

 now nearing their best. They form a 

 larger proportion of the sum total prod- 

 ucts at this time than at almost any 

 other season. Pansies, primroses, daisies, 

 mignonette and so forth are all highly 

 prized and highly priced for such mod- 

 est flowers. 



The rose crop is at low ebb, with indi- 

 cations that it will improve. Beauties, 

 however, are not likely to become plen- 

 tiful for a while. Cattleyas are coming 

 in again. Valley is unusually plentiful, 

 owing to lack of support; in other 

 words, there is not so much coming in, 

 but there is even less going out. Sweet 

 peas are in active demand. Violets are 

 rather dull. Snapdragons with long 



BERGER BR08. 



Spring Flowers 



Freesias, Valley, Violets, 

 Daffs, Daisies, Sweet Peas 



that give pleasure in midwinter. They will pay you to push. Also fine 



Carnations - Roses - Easter and Calla Lilies 



SHIPPINQ ORDERS A SPECIALTY 



1225 RACE ST. PHILADELPHIA 



Mention The Bavlew wfaan jaa write. 



stems are eagerly sought. Easter lilies 

 are plentiful, callas fewer, so both sell. 

 Greens are in demand. Taking it all 

 in all, the market is satisfactory. 



The Situation in Valley. 



There is considerable anxiety felt 

 among those interested in the future of 

 the cut flower market as to the fate of 

 lily of the valley. When the European 

 war curtailed the supply of valley pips 

 from Hamburg and increased the cost 

 of getting them here, it was felt that 

 something must be done. Valley could 

 not be profitably grown and sold at the 

 old price under the new conditions. So 



the price of valley steadily advanced 

 from $4 to $5, $6 and $8 per hundred. 

 This advance seems justified under the 

 circumstances. During the last three 

 weeks, however, the buyers all over the 

 country appear to have decided that 

 valley is too expensive a flower to push 

 at this price. The demand has practi- 

 cally disappeared and the price has 

 fallen. If the retailers feel that lilies 

 of the valley are of suflBcient importance 

 to them to be kept on the flower list, 

 they will be obliged to support valley 

 at these lower prices, or it will not be 

 grown under such discouraging condi- 

 tions. 



