Januabt 26, 1917. 



The Florists^ Review 



89 



White Lilac _ 



Wonderfully well grown stock it is— large, well matured sprays. In quantity. 



$1.50 per bunch 

 GARDENIAS 



Special $3.00 per dozen , Extra $1.00 per dozen 



Fancy 2.00 per dozen A few extra long Specials 4.00 per dozen 



S. S. Pennock - Meehan Coitipany 



THK WHOLESALE FLORISTS OF PHILADELPHIA 



PHILADELPHIA NEW YORK BALTIMORE WASHINGTON 



1608-1620 Ludlow Street 117 W. 28tli Street FriekHe Mi St. PibI Streets 1216 H Street. N. W. 



Mention Th» RwtIcw whan yon write. 



Edward Reid 



Offers the true 

 Reid Brand of 



New Crop of Fine Cattleyas, $6.00 per dozen 



CARNATIONS i^^^ >,nS1 



pay you to push this stock. 



Easter Lilies 



VIOLETS, VALLEY, DAFFODILS 



At moderate prices, good quality. 



ROSES 



Are coining in crop. Nice blooms 

 of all the best varieties. 



Paper Wiiites 



EVERYTHING SEASONABLE IN CUT FLOWERS AND GREENS 



1619-21 Ranstead Street, 



PHILADELPHIA, PA. 



Mention The Brliw when yon write. 



An Open Letter to Mr. Therkildson. 



To Mr. W. F. Therklldson, 



Chairman Essay Committee, 



Florists' Club of Pliiladelpbla. 

 Dear Sir: 



Two members of the Florists' Club, who are In 

 good standing, request that you set a time, as 

 soon as possible, for an open discussion of the 

 express delivery question. They believe that im- 

 proved transportation facilities are absolutely 

 necessary to the development of the florists' busi- 

 ness. They believe that it is the duty of the 

 Florists' Club to promote the welfare of its mem- 

 bers as well aa to afford them a place of meet- 

 ing and amusement. They therefore ask that you 

 give this important matter a bearing at the 

 earliest regular meeting. 



A Shop Window. 



It has been suggested that some of 

 The Eeview readers might enjoy looking 

 into one shop window each week at this 

 season of the year. Not with the idea 

 that that window is a model or any- 

 thing more than just a good, plain, live 

 window, but simply because it never 

 does any harm to know what the other 

 fellow is doing. So, for the present 

 week, the window of M. J. Callahan was 

 selected. 



The window seems like a sort of oasis 

 in the desert of Market street industry, 

 and as such it brings joy to the passer- 

 by. Cabbages, shoes and whatnot with 

 their prices are forgotten when you look 

 into that window. The lesson that was 

 taught today was that cut flowers were 

 rather expensive, save possibly daffodils 

 and Paper Whites, and were not to be 

 courted by the unwary, but that plants, 

 attractively displayed, were just the 



thing for a gift. Of course this lesson 

 was for the primary student, not for 

 the kindergarten. What he saw was 

 this: On the left of the window were 

 some specimen Pteris Wilsoni ferns in 

 tumbler baskets, most petite and charm- 

 ing; then a basket of a trifle larger size 

 containing a single specimen Primula 

 obconica. There were several of these 

 in various shades. Some of the baskets 

 were openwork. The center of the win- 

 dow was filled with a group of perfect 

 cyclamens, in medium sizes. The white 

 hued flowers on long stems were in the 

 center, a purple behind them, a lavender 

 nearby. On the right of the window 

 was a small, shapely Pandanus Veitchii 

 plant in a pretty basket. Nearby were 

 a couple of rose-pink azaleas; in the 

 background a large Dracaena fragrans 

 and one of the Boston sisters, in form 

 most symmetrical. The vases of daffo- 

 dils and Paper Whites, acting as a re- 

 minder of the flowers that bloom in 

 the spring, completed, the attractive 

 window. 



Various Notes. 



Paul Richester has returned to the 

 city. 



Frank R. Hastings has established a 

 reputation for taste. 



The Philadelphia Cut Flower Co. is 

 receiving Pjurity freesias that have 

 startled the experts. They are a little 

 better than anything seen in the market 

 before. 



Charles W. Jennings, of Olney, has 

 abandoned the road to become a P. M. 

 shipper. 



Charles W. Moorby has put a car on 

 the street. 



Buyer — "Where are your roses t" 

 Seller — "Nobody wants them." That 

 is market humor right up to date. 



Phil. 



SOKANTON, PA. 



The Market. 



Business has showed an improvement. 

 Large funerals have kept the stores 

 busy; social functions have helped the 

 demand for cut flowers. 



A severe drop in the temperature 

 last week gave the greenhousemen con- 

 siderable trouble in keeping the houses 

 warm. The growers are also having 

 trouble in getting coal. This is an out- 

 rage, because the coal is mined in this 

 city and vicinity. At the mines the 

 dealers are only allowed four tons each 

 per day. 



Roses have been off crop of late and 

 the prices continue high, Russell, 

 Ophelia and Prima Donna proving the 

 best sellers. Carnations are arriving 

 more plentifully and are selling at $1 

 and $1.50 per dozen. Sweet peas are of 

 excellent quality and find a ready call. 

 Narcissi, yellow and white, are in good 

 demand. Valley and Easter lilies are 



