The Florists^ Review 



July 5, 1917. 



Great corporation lieacl is 

 amazed at the skill & devotion 

 of Davey Tree Surgeons ^ 



Correspondence between W. W. Salmon, President of the General Railway Signal 

 Company, and M. L. Davey, General Manager of the Davey Organization — 

 a message of vital importance to every owner of trees. ^ J> J- J- ^ ^ 



GENERAL RAILWAY SIGNAL COMPANY 



Principal Offices: 



Rochester, N. Y., U. S. A. 



\V. W. Salmon, President. 



New York City, Sept. 29, 1916. 

 Mr. M. L. Davey, Davey Tree Expert Co., Kent, Ohio. 

 Dear Mr. Davey: 



Enclosed herewith please find my check to your order for $1,081.33 

 in full for tree surgery on my property at Beechmont, New Rochelle. 



In making this remittance permit me to express my appreciation 

 of the capable, interested service rendered by your organization. 

 Your New York Office as well as your "Westchester representative 

 and your foreman, have one and all given tiie most painstaking at- 

 tention to my needs, and I have been so much impressed with the 

 etticiency of your organization as I have come in contact with it, 

 that it would please me greatly if, when you can find time, you will 

 have the goodness to furnish me with an.v data at your command, 

 showing how you have built up and maintained it In euch a way as 

 to bring about the devotion and enterprise so evident in your rep- 

 resentatves whom it lias been my pleasure to meet. 



Yours very truly, W. W. Salmon. 



Kent, Ohio, Oct. 3, 1916. 

 W. W. Salmon, Esq., "Beechmont," New Rochelle, N. Y. 

 Dear Mr. Salmon: 



Acknowledging your esteemed favor of Sept. 29th, I want to assure 

 you that such a voluntary expression of satisfaction is more than a 

 pleasure — it is an inspiration. The public as a whole has been very 

 gracious to us in return for our conscientious efforts to give Quality 

 First Tree Surgery and honest service. 



I believe that most worthy things, especially along the line of 

 organization, are the result of evolution based upon a fundamental 

 policy. Our purpose from the beginning has been to give maximum 

 service, which means perfected metliods, high type men and an 

 organization ideal. 



Perhaps the thing of first importance is the men — the men who 

 actually do the work. The people whom we serve are not particu- 

 larly interested in my theories or my knowledge or my ability. 

 They measure the Davey organization by the men whom they see, 

 and rightly so. Consequently, we have endeavored to get the right 

 kind of men. 



"We go on the theory that "A leopard cannot change his spots." 

 If a man is dishonest, if he is lazy, if he is careless and indifferent, 

 if he lacks Intelligence, if he lacks the spirit of co-operation and 

 devotion to his work and his employers — if he lacks these funda- 

 mental things, no argument and no appeal and no inducement will 

 make him a good man. We. therefore, eliminate the poor ones as 

 fast as we find them, keeping only those who have In them the 

 qualities which have impressed you. The good ones we boost and 

 encourage and try to inspire as soon as we find that they are good. 

 We pay these good men well and pay them more as soon as they 

 prove they are worth more. The foreman who had charge of your 

 work will be given a raise immediately on the strength of your 

 letter. Is it not reasonable to suppose that he will strive still 

 harder to please every other client? Eve'ry man in the Davey or- 

 ganization knows that Iiis advancement depends upon his service 

 and upon no other thing. 



■V\''hile we pay well we demand much in return. If a man falls 

 to live up to our high standard, we do not want him and will not 

 have him. If our service at any time falls below this high standard, 

 we let the offended go and make good to the client. Thus the process 

 of elimination leaves us the good men, those who are intelligent, 

 Industrious, honest and devoted to their work. 



Our men are all trained in the Davey organization. "We take no 

 man's recommendation of himself. He must go through the mill and 



show us. Every man Is responsible to us for his work and his con- 

 duct, which is the measure of his service. Thus the client gets 

 through us, the highest posslltie service — guaranteed service. We, 

 who know values in Tree Surgery, select the man who is to handle 

 your priceless trees and we stand back of it with the whole strength 

 of our organization and reputation. 



"We have devoted ourselves unceasingly to the perfection of our 

 methods, with the result that our work is In reality practically per- 

 fect, both mechanically and scientifically. We maintain our own 

 school at a considerable -annual expense for the specific purpose of 

 training our men according to the Davey methods and Davey 

 standard. 



Every year we have a Convention, when we bring all of our re- 

 sponsible men together, including foremen, special representatives, 

 officers, students and school faculty. We had our usual Convention 

 last March. We had more than sixty foremen in attendance. The 

 average length of their experience was about five years, with the 

 result that more than three hundt-ed years of actual experience was 

 concentrated, massed, on the problems of Tree Surgery. We had a 

 week's demonstration work, during which time we discussed every- 

 thing from the most important down to the seerrtingly trivial thlhgs. 

 Kve'r.vthing was put to the test of experience. We wanted no theories. 

 We demanded only the definite results of ripe experience. The result 

 is not only a constantly rising standard, but a very gratifying and 

 valuable uniformity of methods and policy. 



We had with us during our last annual Convention, Dr. H. D. 

 House, New York State Botanist, who was formerly Professor In the 

 Biltmore Forestry School. We wanted him here so that he could 

 look us over. He expressed himself as amazed at the character of 

 our organization and said that he could now understand why we 

 had made a success of our work. Among other things he said, 

 "These men would do honor to any Institution of learning In Amer- 

 ica." A thing which greatly Impressed him was the fact that our 

 men, these fellows of broad, practical experience, were absolutely 

 unanimous on every vital point. 



Then there is the question of organization spirit. Our men have 

 been made to feel that they are engaged in a great work — a work 

 which is altogether worthy of them and the be«t that is in them. 

 They have been made to realize that their future success is Insep- 

 arably interwoven with the future and the success of the Davey 

 organization. We have appealed to their self-interest, their desire 

 for success and for financial return. We have showTi them that there 

 is only one way for them to advance self-interest, and that Is to 

 give devoted service to their Company and Its clients. Without the 

 right kind of men such an appeal would be as wasted as a single 

 rain on a desert. With the right kind of men as we have, such an 

 appeal finds ready response, which grows and grows In beauty and 

 in practical utility. 



You as a business man know the Inspiration which comes from 

 definite achievement, from approaching a fixed goal. I find mor* 

 satisfaction In this achievement than In the profit which comes from 

 it. I believe that a business Ideal Is a source of power and serves to 

 draw success as a magnet. 



Ten years ago the Davey organization was only a mere handful, 

 doing a business of about ten or twelve thousand dollars per year. 

 Today we have an organization of about three hundred built along 

 the lines which I have Indicated. Our business this year will exceed 

 three hundred thousand dollars and I am ver.v glad to say it leaves 

 in its wake an almost general feeling of satisfaction such as you 

 have expressed. 



Let me assure you that we very deeply appreciate the opportunity 

 of serving you and the honor of your full confidence and esteem. 



Sincerely yours, THE DAVEY TREE EXPERT CO. 



M. L. Davey, General Manager. 



From Mr. Wm. M. Wood. Pres. 



American Woolen Co., Boston, Mass. 



"Your work upon my trees bears the 

 mark of expert knowledge, and I am look- 

 ing forward confidently to the best possible 

 results from your Intelligent treatment. Your 

 success in tree preservation makes you a real 

 public benefactor." 



From Mr. G. M. Palmer, Pres. 



Hubbatd Milling Co., Mankato, Minn. 



"I was very much pleased with the work 

 of your men on my trees. They seem to 

 understand thoroughly their business and I 

 am sure they have put my trees in first class 

 condition." 



From Mr. W. H. MuUins, Pres. 



The W\ H. MulUns Co., Salem, O. 



"The work done by your men on my trees 

 has been very satisfactory and I hope will be 

 the means of prolonging their life for many 

 years." 



From Mr. Ezra F. Hershey, 



Hershey Chocolate Co., Hershey, Penn. 



"It Is a pleasure to me, and I feel It a 

 duty, to recommend any work that is done 

 as intelligently as you handled my work 

 here." 



<3^ 



Davey Tree 



FOR SAFE TREE SURGERY 



