10 



The Florists^ Review 



July 5, 1917. 



Hold your order for the Rice man 



HOW WILL BUSINESS BE THIS FALL? 



"BETTER THAN EVER" 



IS WHAT YOU WILL SAY WHEN YOU SEE THE 



"Keystone Quality" Line of 

 Florists' Supplies^ Basketware and Novelties 



Our "Better Than Ever" Line will help you to get more than 

 your share of the "Better Than Ever" Business 



. RICE CO. 



THE LARGEST AND BEST EQUIPPED FLORISTS' SUPPLY HOUSE 



1220-22-24 Spring Garden Street, ^'''^fp^JJ-.^at^Xs""'' PHILADELPHIA, PA. 



K 



Everything in 



RIBBONS and CHIFFONS 



We show not a mere skeleton line, but a collection embracing every wanted fabric 

 used by florists, and in quantities sufficiently large to supply the entire country. 

 PROMPT SERVICE, FAIR PRICES AND UP-TO-THE-MINUTE MERCHANDISE are the 



Contributing Causes for the constant increase in our business. Many customers send us Open Orders just 

 giving a general idea of colors and styles desired. You can safely do likewise. 



SATISFACTION GUARANTEED 



WERTHEIMER BROTHERS 



THE MATIOMAL FLORAL RIBBON HOUSE 



Owners and Operators of WERBRO RIBBON MFG. CO., Paterson, N. J. 



Salesrooms, 19-25 East 24tli Street, NEW YORK 



DESIGNS 



The 



Album 



of 



Post 

 Paid 

 75c 



FOURTH EDITION-JUST OUT 



The Florists' Review, 508 South Dearborn Street, Chicago, 111. 



