10 



The Florists^ Review 



July 5, 1917. 



^i^d^i 



M. 



(RICEi 



CO. 



CO. 



Hold your order for the Rice man 



HOW WILL BUSINESS BE THIS FALL? 



"BETTER THAN EVER" 



IS WHAT YOU WILL SAY WHEN YOU SEE THE 



"Keystone Quality" Line of 

 Florists' Supplies, Basketware and Novelties 



Our "Better Than Ever" Line will help you to get more than 

 your share of the ''Better Than Ever" Business 



RICE CO. 



THE LARGEST AND BEST EQUIPPED FLORISTS' SUPPLY HOUSE 



1220-22-24 Spring Garden Street, *"T'..'.:::s.Vt^S "''^^ PHILilDELPHIA, PA. 



^(W««M» 



( antri 

 t,'ivin« 



Everything in 



RIBBONS and CHIFFONS 



We show not a mere ski'letori line, but a collection embracing every wanted fabric 

 useil by tbrisls. and in quantities sufficiently large to supply the entire country. 

 PROMPT SERVICE, FAIR PRICES AND UP-TO-THE-MINUTE MERCHANDISE are the 



buliu« Causes lor Ihe coiislanl increase in our business. M;iny oustomers send "Us Open Orders just 

 a ticnerul idea ol colors and styles desired. You can safely do likewise. 



SATISFACTION GUARANTEED 



WERTHEIMER BROTHERS 



THE NATIONAL FLORAL RIBBON HOUSE 



Owners and Operators of WERBRO RIBBON MFG. CO., Paterson, N. J. 



Salesrooms, 19-25 East 24th Street, NEW YORK 



DESIGNS 



The 



Album 



of 



Post 

 Paid 

 75c 



FOURTH EDITION-JUST OUT 



The Florists' Review, 508 South Dearborn Street, Chicago, 111. 



