Jolt 5, 1917. 



The Florists^ Review 



17 



ment of such fees automatically insures 

 the shipments for their actual value up 

 to the maximum amounts named. Ship- 

 pers now will not be allowed to pay a 

 10-cent insurance fee on parcels for 

 which more than $50 is to be returned, 

 even though they would be willing to 

 insure the package for that amount. 

 On the other hand, when the value of 

 the parcel is more than $50 and there is 

 less than that amount to be returned to 

 the shipper, he may pay the 25-cent fee 

 and be entitled to collect for loss up to 

 $100. 



MONEY FOR RETAILERS. 



The lower the prices, the more expen- 

 sive it is to sell cheap or poor flowers, but 

 the higher the prices, the more profit- 

 able it is to sell the best qualities of 

 flowers. 



It will do lots of florists great good 

 if they will allow the above brief sen- 

 tence to sink into their minds and be- 

 come the basis of their retail business. 



Sam. 



CUTTING OUT THE LUXURY. 



Driving home the idea by means of 

 a slogan, "Carry your own," the Com- 

 mercial Economy Board of the Coun- 

 cil of National Defense is working up a 

 strong sentiment among both retail 

 merchants and the buying public in 

 favor of the "toting" of small par- 

 cels by the purchasers. Figures from 

 every part of the country, assembled 

 and digested by the board's workers, 

 indicate the vast expenditure of man 

 power and money represented in the 

 modern delivery system and show that 

 the American public has grown out of 

 its one-time habit of carrying its own 

 bundles. 



By the use of its slogan, flashed upon 

 the screens in thousands of motion pic- 

 ture houses, and widely published in 

 the periodical press, th3 board aims to 

 overcome the prejudice of the Amer- 

 ican man and woman against being 

 seen in company with a parcel of any 

 kind. The board would make it a point 

 of patriotism with the purchaser not 

 to demand that his or her dozen carna- 

 tions or corsage bouquet be rushed home 

 in a truck manned by two men who 

 might be serving Uncle Sam in a mili- 

 tary or other capacity. The truck itself, 

 says the board, is needed for more vital 

 service than speeding home small pack- 

 ages for able-bodied persons who insist 

 on appearing empty-handed in public. 



If the plans of the board are success- 

 ful it is certain that the net savings 

 from a corrected and amended delivery 

 system will run far into the millions 

 of dollars, and that "carrying your 

 own" will not only be respectable, but 

 actually become a point of honor. 



CULTURE OF GODFREY CALLAS. 



I have been growing the Godfrey 

 calla for the last two years and have 

 found it to be the best calla that grows. 

 It gives me two or three times as many 

 flowers as the old kind. My callas are 

 in a bed and are treated like carnations. 

 They are fine and are still giving good 

 flowers. I planted the bulbs last Sep- 

 tember, but they did not start off as 

 well as I thought they should. I al- 

 lowed them to dry up in June, and in 

 September I shook out the old soil and 

 replanted them, but when I started 

 them the crowns of some of them rotted. 



The Vacant Chair as Made by the Art Floral Co., Sao Francisco. 



I have been reading an article which 

 appeared in The Review about two 

 years ago, and which I have in my 

 scrapbook. I notice that you say to let 

 the old flowering bulbs rest from June 

 until September, and put the little ones 

 out in the open until September and 

 then bring them into the house. I have 

 a good many of tlie small ones that I 

 should like to put in 4-iuch pots and 

 let them grow all summer, so that they 

 will be large enough to flower next De- 

 cember. Can I remove them and put 

 them in pots without liurting the large 

 bulbs? Any information on the grow- 

 ing or handling of the Godfrey calla in 

 the summer in the south will be ap- 

 preciated. I shall never grow any other 

 kind again, for it has proved to be the 

 best for the country florist and I can 

 recommend it to any florist who is look- 

 ing for a free-blooming calla. However, 

 most of my friends in the trade do not 

 like it, for they can not get it started as 

 easily as the old kind. 



W. E. P.— Okla. 



I fully agree with j'ou that the God- 



frey is the only calla to grow and I 

 find that it gives from double to treble 

 the number of flowers of the old Calla 

 a;thiopica. As you are growing your 

 plants in beds, I would dig them up as 

 the flowering season ends and pack tliem 

 in dry soil outdoors, Avhere you can pro- 

 tect them from lieavy rains. You can 

 remove the bulblets now; tlieir removal 

 will benefit and not harm the tubers of 

 flowering size. The bulblets can be 

 planted outdoors or in boxes and kept 

 watered. They will increase wonder- 

 fully in size by fall, when they can be 

 lifted auct potted before frost arrives. 

 If you would secure the maximum 

 number of flowers from your Godfreys, 

 I would strongly advise against bench 

 culture and would suggest that you 

 grow three strong flowering tubers to a 

 7-inch or four to an 8-inch pot, placing 

 these in single lines along the sides of 

 a house kept at a temperature of about 

 55 degrees at night. Feed with fine 

 bone in the form of top-dressings. 

 Plants thus grown yield a wonderful 

 crop of flowers. In benches they make 

 a ranker growth, but where they have a 



