JCLY 5, 1917. 



The Florists^ Review 



17 



meat of such foes automatically insures 

 the shipments for their actual value up 

 to the maximum amounts named. Ship- 

 pers now will not be allowed to pay a 

 10-cent insurance fee on parcels for 

 which more than $50 is to be returned, 

 even though they would be willing to 

 insure the package for that amount. 

 On the other haml, wiien the value of 

 the parcel is more than $.30 and there is 

 less than that amount to l)e returned to 

 the shipper, he may j)ay the LM-cent fee 

 and be entitled to collect for loss up to 

 $1UU. 



MONEY FOR RETAILERS. 



The lower the ])ricos, the more expen- 

 sive it is to sell cheap or poor flowers, but 

 the higher the ])rices, the more ])rofit- 

 able it is to soil the best cjualities of 

 flowers. 



It will do lots of florists great good 



if tiioy will allow the above brief sen- 



tenco to sink into thoir minds and be- 



como the ))asis of thoir retail business. 



Sam. 



CUTTING OUT THE LUXURY. 



Driving home the idea by means of 

 a slogan, "Carry your own," the Com- 

 mercial Economy Board of the Coun- 

 cil of National JJofonso is working up a 

 strong soiitimont aiiu)ng both retail 

 niorcliants and tlie ])uying j)ublic in 

 favor of the "toting" of small par- 

 cels ))y the ])urchasers. Figures from 

 every ]>art of the country, assembled 

 and digested l»y the lioard's workers, 

 indicate tiio \:ist oxpt'iuliture of man 

 ]iowor and money ro|ircsonted in the 

 modi'rn <lelivorv system and show that 

 the Amoiican jmblic li.-is grown out of 

 its one time haliit of carrying its own 

 bundles. 



l?y the use of its slogan, llashod upon 

 the screens in thousands of motion ])ic- 

 turo houses, and widely published in 

 the ]>eriodical jnoss, tli • board aims to 

 o\orcomo the ])roJudi(0 of tiie ,\mor- 

 ican man and woman against being 

 siHMi in coniiiany with a jiarcel of any 

 kind, 'i'lio lioaid would iiiako it a ])oint 

 of jiatriotism with the purcdiaser not 

 to demand tliat his or hor ilozen carna- 

 tifins or ((Usage Iiou(jUct bo iiished home 

 in a truck nianiio(l by two men wlio 

 might b(> sorxiiig I'mcIc Sam in a mili- 

 tary or otiior caiiacity. The truck itself, 

 says tlie Ixiard. is iiooib'd for more vital 

 service than sjieodiiig lionu; small ]iack- 

 ilges for alilobddiod jxtsoiis wlio insist 

 (Ml appcariiii; ciuiity liaiiddl in ]iiiblic. 



It' tiio jilaiis ot' tlio b(iar<l are siu'cess- 

 ful it is certain tiiat the n(>t savings 

 from a coi-rected and aiiiemb'il (lelixcry 

 system will niu far intu tlie iiiillidiis 

 <il' doilai's, and that "carr\iiig your 

 own" will not only be res|i(»ctal)lo, but 

 actually became a imiiit of honor. 



CULTURE OF GODFREY CALLAS 



1 ha\c been ^row i ml;' tlu' (nnit'i'(\\ 

 calla for the last two \eais and lia\-e 

 found it to bo the Iiost calla tiiat grows. 

 It eives mo two oi' tliroc times as :uau\- 

 lIo\V(M's as the dM kind. My callas are 

 in a bed and are treated like carnations. 

 They ar(^ tine and are still giving good 

 flowers. I jilantod the bulbs last Soj)- 

 tendtor, but they did not start off as 

 well as J tlnuight they should. 1 al 

 lowed tluMU to (Irv u|) in Junt>, and in 

 Septomlior T shook out the old soil and 

 replanted tlieni. but wiion I started 

 them the crowns of some of them rotted. 





The Vacant Chair as Made by the Art Floral Co., Sae Francisco. 



T have been reading an artiide which 

 a|i|peai'ed in The Ue\ iew .'ilxtut two 

 years ago, and whicli I have in ni\- 

 scrapl)ook. 1 notice thai you say to let 

 the obi tloworing Imlbs rot t'rdin .June 

 until Sejitember, and jnit the little ones 

 out ill tiio djiell until Se|it elllliel- and 



then bring tlioin into the lioiise. 1 liaxc 



;i g 1 many ol' the siiiall ones that 1 



slidubl like td put ill I iiodi [nds and 

 let lliein ^niw all --iiinnier, so that they 

 will bo large enough to tlowei' next ]>e 

 ceinber. <"au r I'ellldNi' tlielil and ]int 

 Them in pots uitjidiit hinting the lar^e 

 liiilbs.' Any inforni.at idii on the i;rd\\ 

 iiiL; di' handling df the (nultrey calla in 

 the -~mnnier in the sdiith will be a|i 

 ]ire(Maled. J shall noxcr grow any other 

 kind again, for it has jirovod to be the 

 best for the country florist and 1 can 

 rocdinmond it to any florist who is lo(d\ 

 ing for a f reod)loomiiig calla. However, 

 most of my friends in the traile do not 

 like it, for they can n(d get it started as 

 oasilv as tln^ old kind. 



W. K. 1*. ()kla. 



I fullv agree with vou that the (Jod- 



I'rey is the oiilv c.alla to L;|■d\^■ and I 

 find that it ^i\es t'ldiii double td treble 

 the nilinliel- ol' lld\\e|•-^ (d" the idd ('alia 

 a't li idpica. As ymi are growing y(Hii' 

 |d;iiits in beds, 1 wdiiM di^ tlieni iiji as 



t!ie tloW cli 111^ sea--dll eilijs and Iia(d\ them 



ill iliv ^dil diitddoi--. where ymi can pro- 

 teid tlieiii I'roiii liea\\ la i 11 >. ^ (111 can 

 iinid\f the Imlliletv now; their icmo\al 

 \\ill beihdit and not lianii the tubers of 



lldWering si/e. The lilllblets can b(> 



planted oiililoois or in boxes aiol kept 

 \\aterei|. Tliey will increase wonder- 

 l'iill>- ill si/.e b\ I'all, when they can bo 

 lil'ted aid!' ]Mitted bel'dic t'rost arrives. 

 It ydii would scriiii' the inaximiim 

 iiuniber dt' tlowcrs t'roin yoiir (Iddlress, 

 I Would strdiii;l,\ advise a;;ainst bemdi 

 culture and would suggest that yini 

 gi'dW three strong llowcring tubers to a 

 7-iii(di or I'diir to an s inch pot, |ilacing 

 these in single lines aidlig the sides ol" 

 .a house kept at a t eni|ierat ii re (d' about 



■"i.") ilegrees at niLjIit. I' I with lino 



bono in the I'oiin ot' t op (Irossings. 

 riants thus L;idwii yicdil a wiuiderfiil 

 crop di' tldwers. In beiddies they make 

 ■a ranker growth, but where tliev liaxc a 



