62 



The Florists^ Review 



July 5, 1917. 



The flower show committee of the Pa- 

 cific Coast Horticultural Society held a 

 meeting at the Hotel Whitcomb a few 

 evenings ago to make preparations for 

 the proposed show to be held in the 

 spring of 1918. Those present were M. 

 Poss, E. James, J. A. Carbone, H. Plath, 

 C. W. Ward, D. Eaymond, Fred Ber- 

 trand, W. B. Clarke, Walter Hofing- 

 hoff and John Gill. In order to assure 

 success for the show, it was decided to 

 guarantee $5,000. Already about $2,000 

 has been pledged. A committee on 

 schedules was appointed, as follows: 

 M. Poss, chairman; H. Plath, E. James, 

 C. W. Ward, V. Podesta, Fred Bertrand 

 and Frank Pelicano, the last three rep- 

 resenting the retailers. A committee 

 was also appointed to see about the 

 reservation of a hall in the civic audi- 

 torium. 



The new store of F. C. Jaeger & Son, 

 at 152 Powell street, was formally 

 opened for business June 23. Besides 

 the many friends who called to congrat- 

 ulate him personally, Mr. Jaeger re- 

 ceived telegrams from Los Angeles, 

 New York and other places, extending 

 best wishes to the new firm. The com- 

 bination promises to be a particularly 

 happy and profitable one, as the son, 

 Fred C. Jaeger, Jr., is taking an active 

 part in the management of the busi- 

 ness, and Mr. Jaeger's daughter, Laura, 

 is to assist with tlie bookkeeping. The 

 force is further strengthened by Manuel 

 Gottelli, an experienced florist, who is 

 well known locally, having been with 

 Podesta & Baldocchi and more recently 

 with MacEorie & McLaren, 



E. W. McLellan has gone to southern 

 Oregon to join his wife for a while, 

 who has been up there for some time 

 for her health. 



Domoto Bros, are bringing in some 

 fine potted Lilium auratum. 



Mark Ebell, the Sacrameilto florist, 

 was a recent visitor in the bay district. 

 He reported business holding up well 

 in the capital city. 



C. Madvig, secretary and treasurer 

 of the C. Kooyman Co., Inc., is back at 

 headquarters after an absence of two 

 months, during which he covered a large 

 portion of the United States. He is 

 well pleased with the result^ of his 

 trip. 



A. J. Rossi and Frank Pelicano, of 

 Pelicano, Rossi & Co., are both reported 

 to be convalescing. Frank Thatcher is 

 on his vacation. S. H. G. 



PORTLAND, ORE. 



The Market. 



There was little business for either 

 the wholesalers or retailers last week, 

 owing to the summer weather and the 

 activity in behalf of the Red Cross. 

 There was an abundance of stock in the 

 market, that from outdoors coming in 

 quantities, but there was little call for 

 it. Funeral work has been light. 



Various Notes. 



During Red Cross week small red, 

 white and blue bouquets were sold by a 

 motion picture actress for $10. Pink 

 carnations brought $5. Such prices 

 made the local florists jealous. 



Sunday closing again is being agi- 

 tated. 



George Spencer, foreman for Martin 

 & Forbes, has been sick for the last 

 three weeks, but is recovering. It is 

 now reported that Mr. Spencer will 

 marry the nurse who cared for him. 



Max M. Smith and Thomas Luke will 



nSCHER'S SPLENDENS 







-.- 0.-' ."jg 





A Magnificent Lavender Treesia 



The only commercial colored Free- 

 sia in the world, not to be compared 

 or judged in the same class with 

 any other colored Freesia . It stands 

 alone for size, strength, oeauty and 

 fragrancie. The flowers are very 

 large, with long, heavy stems with 

 foliage reaching well up the stems, 

 and are highly fragrant. 



It is a Freesia that will stand the 

 test of time and will be grown by 

 all florists when stock can be offered 

 at commercial prices. Was awarded 

 a Certificate of Merit at the Pasa- 

 dena Flower Show. 



Stock is limited; send in your orders as 

 soon as possi ble . Is off ered in two s ha d«>s 

 of color, a bluish lavender and a reddish 

 lavender. Only good sized, flowering 

 bulbs are offered. 



Price.. per dozen, $8.50; per 100, $20.00 



Cash with order. Sent postpaid. 

 July delivery. 



RUDOLPH FISCHER, San Gabriel, CaL 



Mention The Review when you write. 



CLIMBING SUNBURST 



Strong Grower, Quite Hardy, Decidedly Desirable 



Full list and prices in July. If interested send us name for 

 copy. January to March 15, 1918. Express rate and condition 



guaranteed. 



jy*S^?^?;ia- HOWARD ROSE CO., : : HEMET, CALIFORNIA 



Mention Tha BbtIcw whan you write. 



Specialists in Specimen Stock 

 for Landscape Work 



Hardy Rhododendrons, Azaleas, Boxwoods, 



Hollies and a complete line of 



Coniferous Evergreens 



Write for prices 



Cottage Gardens Nurseries, Inc. 

 Eureka, California 



Mention The ReTlew when yon write. 



PALMS PALMS 



Palms are our specialty. Eentla, Cocoa 

 plumosa. Phoenix, Washlngtonia, Seaforthla, 

 Corypha, etc., by the carloads. 

 Ask for our wholesale illuBtrated pahn list 



EXOTIC NURSERIES 



Santa Bari>ara, Cat. 



S 



< 

 a 



< 



0. 



Mention The Review when you write. 



FREESIA PURITY - CALLA AETHIOPICA 

 CALLA ELUOTIANA (yeUow) 



(Onr Specialties) 



Lilydale Bulb Company 



Santa Cruz, California 

 PIONEER CALIFORNIA GROWERS 



Write ua and we will mail you Quotations every 



few weeks to end of season. 

 Mention The Review when jou write. 



leave for a three weeks' vacation in 

 Yellowstone park July 10. They will 

 make the trip by automobile. 



Mr. Strauss, of the 8. G. Lubliner 



BULBS, CAUFORIIIAGROWN 1 



Freesia Purity (true). Daffodils. Poeticus 

 Narcissus, Oesneriana Tulips, Early -flowerins 

 (Baby) Oladiolus and others, SDanish Iris, 

 Ixias, etc. Splendid Quality. Best varieties. 

 Prices reasonable. 



I get repeat orders for my bulbs, season after 

 season, from well satisfied customers whom I 

 have supplied in previous seasons. 



Write for Price List. 



C. EADEN LILLEY 



Wbflitalt Ftoritt ami Mi Rrawer. IMTA CRUZ. CILIF. 

 Mention The Review when yon write. 



FREESIAS-CALLAS 



Book your order now for July 

 and later delivery. 



LOS ROBLES NURSERY & GARDEN 



OBOWKBS AND DKTRIBUTORS 



SANTA CRUZ, CALIFORNIA 



Mention The Review when you write. 



CYCLAMEN 



■nBlisb-Krown Bead. 5 named varieties, 

 from 4-inch pots, assorted. S16.00 per 100, S2.00 

 per dozen. 



Primula OboonloA, mixed colors, 4-inch, 

 SlO.OO per 100. 



Cash, please. 



rnEP BBUllfct banta' bosa. oai.. 



Always mention the Florists* Review 

 wben 'WTltlnB advertisers. 



