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The Florists^ Review 



July 5, 1917. 



The peony specialist of Dayton, O., 

 P. D. Berry, the other day sold a plant of 

 one of his rare varieties for $100, accord- 

 ing to the papers. The entire crop tliis 

 year was sold to the Good & Reese Co., of 

 Springfield, O. 



G. A. ToLLESON, who has been associ- 

 ated with A. V. Wickstrom in a nursery 

 business at Lake City, Minn., last week 

 purchased the Wickstrom interest in the 

 firm. He will continue the business under 

 the name of Tolleson Nurseries. 



Fire, originating from sources un- 

 known, last week destroyed the large 

 warehouse of the Mutual Nurseries, at 

 Monroe, Mich., causing a loss estimated 

 at $15,000 and ruining large quantities 

 of seedlings. Charles A. Ilgenfritz, the 

 proprietor, was in Philadelphia attending 

 the nurserymen's convention at the time 

 of the blaze. 



THE A. A. N. MEETING. 



[The opening sessions of t)ie convention nt 

 Pliiladelphia were fully reporteil in Tlie Keview 

 of June 28.] 



Officers Elected. 



At the close of the forty-second an- 

 nual convention of the American As- 

 sociation of Nurserymen last week, the 

 following officers were elected: 



President — Lloyd C. Stark, Louisi- 

 ana, Mo. 



Vice-president — J. R. Mayhew, Wax- 

 ahachie, Tex. 



Secretary — Curtis Nye Smitli, Bos- 

 ton. 



Treasurer — J. W. Hill, Des Moines, 

 Iowa. 



Executive committee — T. B. West, 

 Perry, O.; E. W. Chatlin, Winchester, 

 Tenn.; Charles C. Mayhew, Sherman, 

 Tex. 



An Arboretum. 



Acting on a recommendation in the 

 address of the president, the conven- 

 tion voted to have a committee ap- 

 pointed to work out a plan for an ar- 

 boretum to be maintained by the as- 

 sociation, to be located in some accessi- 

 ble place where the association can 

 hold most, if not all, of its meetings 

 after the arboretum is under way. 



National Advertising to Start. 



Following discussion of the report 

 of F. L. Atkins, chairman of the pub- 

 licity committee, an appropriation was 

 made as the nucleus of a fund for a 

 nation-wide educational campaign to 

 show the public the extent and purpose 

 of the nursery business in tlie United 

 States. This action is interpreted as a 

 turning point in the liistorv of the as- 

 sociation, which hitherto has avoided 

 publicity. 



A session was given largely to dis- 

 cussion of advertising as an adjunct 

 to the selling force of the nurseryman. 

 W. F. Therkildson, advertising man- 

 ager of W. Atlee Burpee & Co., told 

 that advertising will sway public opin- 

 ion. Robert Pyle, of Conard & Jones 

 Co., West Grove, also urged the expert 



Lloyd C. Stark. 



use of advertising. Irvin F. Paschall, 

 advertising manager of the Farm Jour- 

 nal, said that nurserymen should take 

 advantage of popular interest in agri- 

 culture to sell nursery products. 



A strong plea for the (levelopment of 

 amateur interest in gardening also was 

 voiced by Prof. L. C. Corbett, of the 

 Department of Agriculture. Professor 

 Corbett maintained that the nursery 

 business was suffering, l)oth aesthetical- 

 ly and practically, from too exclusive 

 cultivation of its ])rofessional side. In- 

 crease of amateur interest, he said, 

 would do much to encourage the devel- 

 opment of new stocks. 



The funds for publicity must 

 come from the members, as the associa- 

 tion had a balance June 27 of only 

 $5,361, and the receipts for the pre- 

 ceding year had fallen $2,483 beliind 

 tlie expenditures. 



Opposes a Quarantine. 



Acting on tlie report of William Pit- 

 kin, chairman of the committee on leg- 

 islation, the association went on record 

 as unalterably opposed to the needless 

 and unjustifiable exclusion of all for- 

 eign nursery stock by act of Congress, 

 as is urged by certain entomologists. 



It is expected, unless new activities 

 prevent, that a general conference of 

 all interests will be held during the 



next few weeks. The committee "has 

 instructed the association's counsel to 

 consider the legal aspects of the matter 

 and to prepare the case for conference, 

 and we also have secured a scientific 

 adviser who will be able to inform us 

 as to the scientific aspects of the ques- 

 tions that will arise." 



Export Our Surplus. 



.V resolution pledged the assistance 

 of the association in restoring the dev- 

 astated area of northern France. A plea 

 came from Prince Poniatowski, of 

 Paris, urging that American nursery- 

 men send such stock as they can spare. 

 The letter said: 



One can see tlironRh the Aisne Department 

 lots of small orchards with trees cut down at 

 ahont a foot from the ground and the upper part 

 lyiiiK there in full bloom, enough sap having been 

 found in the upper part of the trunk to respond 

 to the call of spring. It is a heart-rending sight. 

 Seeds for plants, vegetables and fruits are being 

 distributed, and the damage can be quickly 

 repairt'd. but it will take four or five years 

 before it can be yielding any fruit, and the trees 

 we can get from the south will hardly thrive in 

 our northern climate, which is something like 

 that in Vermont. 



Business Matters. 



While a good part of the convention 

 was devoted to discussing the affairs 

 of the association, including the fail- 

 ure of the new plan of organization^ 

 with "additional" dues of from $5 to 

 $50 per member, to produce as much 





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