July 5, 1917. 



The Florists^ Review 



87 



^^ ACCEPT NO "CrPRESS** UNLESS IT BEJRS THIS MARK.— 



"TIDE-WATER'' CYPRESS 

 M A N IJ FAC T U R E P BY 

 ASSOCIATION MILLS 

 l_S ■ PENTI FIED BY 

 THIS TRADE-MARK 



Trade Mark Reg. U.S. PAT-Ornct 



Only mills which are qualified by the superior physical character of their product AND 

 the ethical character of their business practice can belong to the Southern Cypress Mfrs.' Assn 

 — and only member-mills can ever apply this legally registered trade-mark to ANY Cypres s 



What You Want Is 



You Can Tell It By The Arrow 



(shown above) Indelibly 

 Stamped in the endof EVERY 

 BOARD or on every bundle 



The one way for you to be sure that the Cypress you get was 

 grown in a region near enough to'the coast to possess the 

 MAXIMUM of decay-resisting quality is to refuse all 

 but genuine "TIDE- WATER" CYPRESS-and the only way 



to know that you're getting Tide-water Cyprass is to insist (and keep on 

 insisting) upon SEEING WITH YOUR OWN EYES the REGISTERED 

 TRADE-MARK of the Southern Cypress Mfrs.' Assn., stamped ineradicably 

 in one or both ends of every cypeess board or timber, and on every 

 BUNDLE of "small sticks," such as flooring, siding, moulding and shingles. This is 

 the mark to BUY BY— now that every piece of the TRUE "Wood Eternal" 

 made by a member of the established and ever-watchful Association is at once 

 identified by its maker and "0. K.'d" by the Association mark. 



Let our AXL-ROUND HELPS DEPARTMENT help YOU MORB. Our entire resources are at your service with Reliable Counsel. 



Southern Cypress Manufacturers^ Association 



1230 HIBERNIA BANK BLDQ.. NEW ORLEANS, LA., or 1230 HEARD NAT'L BANK BLDG.. JACKSONVILLE, FLA. 



INSIST ON TRADE-MARKED CYPRESS AT YOUR LOCAL LUMBER DEALER'S. IF HE HASN'T IT. LKT US KNOW' 



// 



Tell Him to 

 Remember 



"Buy By The 

 Cypress Arrow" 



