14 



The Florists^ Review 



July 12, 1917. 



flower-loving friends to become mem- 

 bers? 



Every subscription helps, and now 

 that we have our heads well above 

 water, let us with united effort make 

 what is at present a comparativeh' small 

 society a large and flourishing one. 



Our thanks must be extended to Mr. 



Gray, our secretary, for his unceasing 

 work on our behalf during the past win- 

 ter and spring; also to Mr. Dick for his 

 careful compilation of our first bulletin. 

 Messrs. Gray and Dick are aiming at 

 something more pretentious in our next 

 bulletin, and we must all do our best 

 to help them. 



i 



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THE RETAIL 



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FLORIST 



PREVENTING EXPEESS LOSS. 



Max Schling's Plan. 



During exhibition week last winter 

 the legislative committee of the S, A. 

 r. joined me in my efforts to secure 

 better shipping conditions from the 

 express companies. We had a meeting 

 at that time with three vice-presidents 

 of the express companies, for which 

 meeting I had arranged previously, and 

 they, after an hour's discussion, de- 

 cided to look into our complaints and 

 try to assist us as much as possible to 

 secure better service. 



Since that time I have kept working 

 on this matter and finally, after several 

 consultations with these men, suc- 

 ceeded in securing a label, copy of 

 which I enclose. This label is good for 

 plant or flower shipping, and will be 

 sent throughout the country to be 

 placed on the bulletin boards of the 

 different express companies. In this 

 way it is made an official label. 



The cost of the label is $1.50 per 

 thousand. Anyone desiring to secure 

 some should write to me, enclosing the 

 additional cost of postage, as the price 

 is net to us. They can be secured in 



lots of 500 or 1,000, or in such quanti- 

 ties as anyone wants to buy. 



Express Companies Cooperate. 



This is not the only privilege I se- 

 cured. We florists told the express 

 companies that we would gladly pay an 

 additional charge to secure quick serv- 

 ice and would gladly pay for telephone 

 calls which this quick service at times 

 necessitates. The exprebs companies 

 cannot go into this matter on that basis. 

 The Interstate Commerce Commission 

 does not allow them to change rates, 

 even with our consent, and their sys- 

 tem does not allow them to incur ex- 

 penses for a shipper. To collect these 

 small items the companies would have 

 to go through the same routine as if 

 a package had been shipped. There- 

 fore, they decided to p^y the cost of 

 the additional telephone calls wherever 

 necessary. 



I am willing to keep on working on 

 this matter, and I hope within a short 

 time to find a way which will insure 

 us against any unnecessary loss. 



I will bring this matter before the 

 interested parties during convention 

 week in New York. Therefore, I would 

 ask any parties interested in express- 



FLOWERS HIGHLY PERISHABLE 

 IMPORTANT NOTICE 



EXPRESS AGENT: 



If Immediate delivery of this package can- 

 noi.be effected, conynunlcate with conslsnee by 

 telepiidne"or~otherwiee, advlsinc of arrival of 

 shipment and say whysjmmedlate delivery can- 

 not be made. Your assistance In expediting 

 delivery will be appreciated. 



THia UkUL It APPROVED SY -^S 



B- •■ CLLIOTT. ¥1— .Pi.iW.H. r. t. NOLMiOOK, VI«*-rr«.MMW 



Max Schlmg^s Express Label. 



age to write or call and arrange for a 

 meeting on express matters in New 

 York during convention week. The 

 best way would be for the different 

 florists in the different states, or the 

 different florists' associations, to elect 

 a delegate, who would call on me and 

 work with me. The influence of one, 

 alone, never can secure so much as a 

 body of men, each one willing to do a 

 little work. I am sure that if I keep 

 on working in this direction, we shall be 

 able to do some good for ourselves and 

 others in our business. 



Max Schling. 



FAST WORK AT UNIONTOWN, PA. 



The store of Stenson & McGrail, 

 Uniontown, Pa., was a busy place June 

 29. One of Uniontown 's prominent 

 citizens had died and Stenson & Mc- 

 Grail were called on for a number of 

 funeral pieces. Three members of the 

 store's force turned out the work shown 

 in the accompanying illustration in four 

 hours. Nearly all the flowers used were 

 grown by the firm, showing, as the pro- 

 prietors of the store expressed it, "that 

 even in our small town we sometimes 

 have to get a move on." 



Four Hours of Funeral Work by Stenson & McGraiU Uniontown, Pa. 



REASONS rOR CONSOLIDATING. 



Announcement recently was made in 

 The Review of the purchase of the 

 Indianapolis retail interests of the E. G. 

 Hill Co. by Bertermann Bros. Co. The 

 following notice recently was given the 

 public in that city: 



CONSOLIDATED. 

 Bertermann Bros. Co. E. G. Hill Floral Co. 



To give still better service and prices; to main- 

 tain one of the best flower shops in the country; 

 to combine selling forces, to enable the public 

 and agents of botli firms in Indiana and sur- 

 rounding states to use fresh Cumberland flowers; 

 to promote the selling of flowers by wire; to 

 secure and give the same advantage of other 

 large local firms by merging; to greet friends of 

 both firms and show every courtesy possible, are 

 our reasons. 



JOHN BERTERMANN, 

 President. 

 WALTER BERTERMANN, 

 Vice President. 

 EDWARD BERTERMANN, 

 Manager. 

 IRWIN BERTERMANN, 

 Secretary-Treasurer. 

 ALBIN SCHREIBER, 

 Superintendent. 

 ROBERT ELLIS, 



Superintendent. _ 



CLARENCE THOMAS, 

 Decorator. 

 OTTO LAWRENZ, 

 Decorator. 

 EFFECTIVE JULY 1, 1917. 



With the consolidation of interests 

 the number of first-class flower stores 

 in Indianapolis is reduced by one and 

 the E. G. Hill Co. is out of the retail 

 business, the Cincinnati store having 

 been taken over by Joseph Hill at 

 the time he established his independent 

 business. The E. G. Hill Co., Richmond, 

 now will devote its entire energies to 

 the wholesale trade, specializing in 

 roses and young stock in the novelty 

 line. 



