14 



The Florists^ Review 



July 12, 1917. 



IIipW rr li'\ i ll^ II ii'lliK til luM-iiMli' lllfin 



1. ,■!•-.. ' 



I'ivciy vii li-,,-ri pt i'lii liclps, ;iiiil now 

 tli;it w r li;i\c ipiir Iic.-kI-^ well ;ilni\f 

 \\:itir, lit 11'- with iinltol cfrmt iiinki' 

 what i- at I'li'^i'iit a cnniiia rat i\( ly -mall 

 society a lai'.^i' and tlmnislii u<; mn'. 



()iir thank- inii>t lie extciidcl tn Mr. 



tira\-. iHir sec rrt a ry , t'oi- liis uiK'i'asin^' 

 Willi; nil iiiii- lii'liall' iliiiiii;^ the past, win- 

 ter ami s|Min^; also tn Mr. l)icl\ for liis 

 rarcl'iil rompilat inn of inii' liist liiillctin. 

 .Messrs. dray and Diidv aro aimiiij^ at 

 Minietliin^' mole pretentious in oiir next 

 Imlletin. and we must ail do our best 

 to ludp tlieni. 



S<^.<<^^.'^^;^.';#'';^.';»^.<»^.^^r>.<»Vr.< ^-'?^. %V»^"^r »'%'r»)V.»»'4^r»)V.-»^ 



^ 



THE RETAIL ^.^^ . 



FLORIST ^ 



, , , „ W 



PREVENTING EXPRESS LOSS. 



Max Schling's Plan. 



Diiiini: exliihitioii wetdv last winter 

 tlii3 loi,nslative coinmittee of tlio 8. A. 

 I'\ joiiiod nic ill my (dforts to soi-ure 

 better sliippiii^f coiiditioiis from the 

 express eompaiiics. We had a inectiii<j; 

 at tliat time witli tliree vice-pre.sidents 

 of the express coiiipaiiies, for wliicli 

 meeting 1 had arranged previously, and 

 they, after an hour's discussion, de- 

 cided to look into our complaints and 

 try to assist us as miicli as jiossible to 

 seeure better service, 

 .^iiice that time 1 have kejtt Avorkinir 

 on this matter and liiially, after several 

 consultations with these men, suc- 

 ceeded in securinji a label, copy of 

 which 1 enclose. Tliis label is <^ood for 

 plant or fb)wer shii>i»injj, and will be 

 sent tludiijihout the ccumtry to be 

 placed on the l)ulletin Itoards of the 

 different express compaiiii\s. In this 

 way it is made an otlicial label. 



The cost of the label is $1.50 per 

 thousand. Anyone desiriii*^ to secure 

 some sliould write to me, eiudosing the 

 additional cost of ]io.stage, as the price 

 is net to us. Tlie\- can be secured in 



CO 



lots of nOO or 1,000, or in such quanti- 

 ties as anyone wants to buy. 



Express Companies Cooperate. 



This is not the only jirivilege I se- 

 •ured. We florists told tlie express 



ni])anies tiiat we would gladly ])ay an 

 additional charge to secure quick serv- 

 ice and would gladly pay for telephone 

 calls which this quick service at times 

 necessitates. The exjiret^s companies 

 cannot go into this matter on that basis. 

 Tii(» Interstate Commerce Commission 

 (b>es not allow them to change rates, 

 even with our consent, and their sys- 

 tem (b>es not allow them to incur ex- 

 penses for a shi[)i»er. To collect these 

 small items the companies would have 

 to go througli the same routine as if 

 a ])ackage had been shipped. There- 

 fore, they decided to ]iay the cost of 

 the additional telephone calls wherever 

 necessary. 



I am willing to keep on working on 

 this matter, and T hope witliin a short 

 time to iiiid a way whicli will insure 

 us against any unnecessary loss. 



T will bring this matter before the 

 interested ]>arties during convention 

 week in Xew' York. Therefore, I would 

 ask any jiarties interested in express- 



FLOWERS HIGHLY PERISHABLE 



IMPORTANT NOTICE 



EXPRESS AGENT: 



If immediate delivery of this package can- 

 not be effected, communicate with consignee by 

 telephone or otherwise, advising of arrival ot 

 shipment and say why immediate delivery can- 

 not be made. Your assistance in expediting 

 delivery will be appreciated. 



- THIS LABEL 18 APPROVED BY ' 



I HOLSBOOW. VI. 



Max Schling's Express Label. 



age to write or call and arrange for a 

 meeting on express matters in New 

 York during convention week. The 

 best way would be for tlie different 

 llorists in the tlifferent states, or the 

 different florists' associations, to elect 

 a (hdegate, wlio would call on me and 

 Avork with me. Tlie influence of one, 

 alone, never can secure so much as a 

 body of nu'ii, each one willing to do a 

 little work. I am sure that if I keep 

 on working in this direction, we sliall be 

 able to do some gootl for ourselves and 

 others in our business. 



Max Schling. 



FAST WORK AT UNIONTOWN, PA. 



Tlie store of Stenson & McGrail, 

 T'nioiitowii, Pa., was a bu.sy place Juno 

 2i>. One of Uniontown's prominent 

 citizens had died and Stenson & Mc- 

 Grail were called on for a number of 

 funeral pieces. Three members of the 

 store's force turned out the work shown 

 in the accompanying illustration in four 

 liours. Nearly all the flowers used were 

 grown by the firm, showing, as the pro- 

 jirietors of the store expressed it, "that 

 even in our small town wo sometimes 

 have to get a move on." 



Four Hours ot Funeral Work by Stenson & McGrail» Uniontown, Pa. 



REASONS FOR CONSOLIDATING. 



Announcement recently was made in 



The Keview of the purchase of the 



Indianapolis retail interests of the E. G. 



Hill Co. by Jiertermami Bros. Co. The 



following notice recently was given the 



public in that city: 



CONSOLIDATED. 

 r.irfcrniMmi Hros. Co. K. (;. Hill Floral Co. 



I'd uivc still hcttcr service .inil iirices; to niain- 

 t.iiii liiii' (if the hi'st llciwcr sliDps in the coiintr.v; 

 to I'oiriliiiH' solliii;.' forics. to cii.-ililo the imblic 

 :inc| ;ii,'i'iits of hotli linns in lnili;ni;i ;m(I sur- 

 roiiniliiifc states to nse fresh Ciinilierland llowers; 

 t(i inornote the selling of llowers liy wire; to 

 '-iiiire anil uive the same advaiita^re of other 

 larue loial linns li.v nicruin^': to ureet friends of 

 In. Ill lirnis ;nicl sliow evriy eonrtesy possilile, are 

 our reason^. 



.lOII.V r.Ki; IKK.MA.N.N. 



I'risiilei.t. 



WAi.ri;K i'.i:i:'ri:it.MANX, 



\ ic e I'lesiilent. 



KDWAUD lU:UTEiniAN.\, 

 .Manafjer. 

 IK WIN r.HUTEiniANN, 

 Seiretarv-Trea surer. 

 AI.ItIN SCIIUKll'.lOK, 



Sniierilltellilillt. 

 HOliKKT KM. IS, 

 Sniierinteiident. 

 Cf.AKKNC K THOMAS, 



Decorator. 



OTJd i..\wi;i:nz, 



Deccpi-.ati.r. 



i:iii:ciivi: .ui.v i, i'jit. 

 Will: tlie consolidation of interests 

 tile niimlier of lirst-idass tbiwer stores 

 in I iii|i;iiia]iolis is reiluc(>d by one and 

 the i:. C. Hill Co. is (uit of' tin.- retail 

 business, the Cincinnati store having 

 been taken over by .loseph Hill at 

 the time he established liis inile]ieiident 

 business. Th(> K. (i. Hill Co., Jfichmond, 

 now Avill de\«ite its entire energies to 

 the wlndesale trade, specializing in 

 roses and y(jung stoidv in the novelty 

 line. 



