22 



The Florists' Review 



July 12, 1917. 



Established, 1897, by O. L. GRANT. 



Published every Thursday by 

 The Florists' Puulishing Co., 



520-560 Oaxton Building, 



508 South Dearborn St., Chicago. 



Telo., Wabash 8195. 



Registered cable address, 



Florvlew, Chicago. 



Entered as second class matter 

 Dec. 3. 18U7, at the post-ottice at Chi- 

 cago. 111., under the Act of March 

 3 1879. 



Subscription price, $1.50 a year. 

 To Canada, $2.50; to Kurope. $3.00. 

 - Advertising rates quoted upon 

 request. Only strictly trade ad- 

 verttslng accepted. 



NOTICE. 



It is impossible to guarantee 



the insertion, discontinuance or 



alteration of any advertisement 



unless instructions are received 



BY 4 P. M. TUESDAY. 



SOCIETY OF AMEBIOAN IXOKISTS. 

 Incorporated by Act of Congress, March 4, IMl. 

 OfBcers for 1917: President, R«b»rt O. Kerr, 

 HouBtOB, Tex.; yice-president, A. L. Miller, Ja- 

 maica, N. Y.; secretary, John Young, 63 W. 28tta 

 St.. New York City; treasurer, J. J. Hew, 

 Omaba, Neb. 



Thirty-third annual convention. New York, 

 N. Y., August 21 to 24, 1917. 



Kesults bring advertising. 

 The Review brings results. 



Late as it is, bedding plants still are 

 selling. 



Thk retailer with the original thought 

 is always a lap ahead of the other fellow. 



It appears that Easter lilies planted 

 now will be good property when they 

 bloom. 



With so mucli indoor stock in the cut 

 flower markets at this date, it seems prob- 

 able the supply mil be on the short side 

 at the time fall business usually opens. 



The man with a surplus of bedding 

 plants probably can place them, a dozen 

 here and a dozen there, by a canvass of 

 his neighborhood. The trouble is, most of 

 us wait for tlie public to come to us. 



Fred W. Arnold, Cambridge, O., says: 

 "The best sow bug trap I ever have 

 found is a flock of Indian Runner ducks. 

 They do not disturb the plants in the 

 least and are death on all classes of ver- 

 min. This trap is not patented and is 

 well worth trying." 



CiiRYFJANTHEMUM plants have sold less 

 rapidly than usual this season, no doubt 

 due to growers having their benches full 

 of bedding plants several weeks after they 

 usually are available for mum planting. 

 In some cases the benches are not yet 

 vacant and interesting problems arise. 



Many large growers are using women 

 for the lighter forms of greenhouse work 

 and are well pleased with the results ob- 

 tained. Properly instructed, women make 

 good greenhouse assistants, and they prob- 

 ably will take most of the places to be 

 made vacant by the draft. The trouble 

 will come at planting time. 



WONDERFUL CROPS. 



The government crop report, covering 

 the conditions of the principal crops as 

 of July 1, 1917, is an inspiring docu- 

 ment. It indicates that the harvests 

 this year will be the most bountiful on 

 record. Of all the crops reported on, 

 only one indicates a yield in quantity 

 less than the harvest of 19 IG, and the 

 one crop which is deficient is hay, a 

 commodity not nearly so vital as it was 

 before gasoline assumed most of the 

 burdens of the horse. Even wheat prom- 

 ises a yield many millions of bushels 

 greater than in 1916. The totals, com- 

 pared with the final production figures 

 of last year, are as follows: 



Crops. July 1, 1917. Final, 1916. 



Corn, bushels 3.120,000,000 2,583,241,000 



All wheat, bushels. 678,000,000 639,886,000 



Oats, bushels 1,450,000,000 1,251,992,000 



Hurley, bushels 214,000,000 180,927,000 



Potatoes, bushels.. 452,000,000 285,437,000 



Sweet potatoes, bu. 82,200,000 70,955,000 



All hay, tons 103,000,000 109,786,000 



Apples, barrels 66,800,000 67,415,000 



Peaches, bushels... 43,500,000 36,939,000 



The first price given below is the av- 

 erage July 1 this year, and the second 

 July 1 last year: Wheat, 202.1 and 93.0 

 cents per bushel; corn, 164.6 and 75.4 

 cents; oats, 68.9 and 40.4 cents; pota- 

 toes, 247.9 and 102.3 cents; hay, $14.56 

 and $12.09 per ton; cotton, 24.7 and 32.5 

 cents per pound; eggs, 28.3 and 19.7 per 

 dozen. 



THE S. A. F. CONVENTION. 



"Webster, he who wrote the diction- 

 ary, says that a convention is a "body 

 or assembly of persons met for some 

 common purpose." 



Webster's definition exactly de- 

 scribes the S. A. F. convention, which 

 will be held in New York city August 

 21 to 24. It will be an assembly of 

 persons met for a common purpose. 

 That purpose will be an exchange of 

 views and experiences by florists of 

 the United States and Canada. 



Without a doubt there is no business, 

 or profession, or trade, whichever you 

 may choose to term it, which has made 

 and is making greater strides both in a 

 material way and in the science of 

 production than that of the florist. 

 Each year is a year of progress and no 

 one man in the trade can keep up with 

 this progress unaided by his fellows in 

 the same line of endeavor. 



Therefore, what can be of more help 

 to the florists of the country than to 

 assemble for a common purpose — the 

 purpose of learning first-hand of the 

 developments in their business from the 

 men who are making that development? 

 Such a meeting is a magnet for ideas. 

 It draws them through discussion from 

 the men who are best fitted to give 

 them. One learns from another and all 

 profit thereby. 



Reports from the correspondents of 

 The Review already are telling of the 

 plans made_by members of the society 

 to attend the convention in New York 

 city. "Men prominent in the trade, suc- 

 cessful men, from so far off as the 

 Pacific coast are going to make the 

 long trip across the continent so that 

 they may profit by the experiences of 

 others and learn of that which is new 

 and that which is profitable in their 

 business. 



The program for the convention has 

 not yet been announced. But it is 

 certain that those who are framing it 

 will be sure to provide features that 

 will make the journey worth the while 

 of eV6ry florist who is able to be pres- 

 ent. Besides, there will be the added 



satisfaction of being a member of a 

 body of men who are met together for 

 the common cause of helping Nature 

 produce that which is beautiful and 

 which adds to the joys and helps alle- 

 viate the sorrows of existence. 



PLEASE NOTE. 



Each week a number of letters con- 

 taining advertising instructions reach 

 The Review while the paper is on the 

 press — just a few hours earlier and they 

 would have had attention a week sooner 

 than is possible. 



It is the aim to give prompt service, 

 but to secure it advertisers should note: 

 "It is impossible to guarantee the in- 

 sertion, discontinuance or alteration of 

 any advertisement unless instructions 

 are received by 4 p. m. Tuesday." 



THEY HAVE THE PULL. 



The pull of the trade journal adver- 

 tisement varies exactly with the pull of 

 the reading matter. 



That's a nice, hard sentence to think 

 over. 



But just consider this: The paper 



bought for amusement is read for 



amusement; that bought for the free 



premium may or may not be read at 



all; but the' paper bought because it 



contains articles that really aid the 



readers — The Review, for instance — 



gets pretty close to the heart of things. 



Real editorial worth is easily "sold," 



like this: 



Please And enclo8f>d check for $3 in payment 

 of two years' subscription to The Review. Your 

 paper is a necessity in the business. — Dwight 

 Ludlow, Ludlow Greenhouses, Worthington, 

 Minn, July 2, 1917. 



And because the pull of the ad varies 

 exactly with the pull of the editorial, 

 it is natural that advertisers in The Re- 

 view should report large returns, at lit- 

 tle cost, like this: 



Kindly discontinue my ad and send the bill. 

 There is nothing like The Review for selling the 

 goods. Let me congratulate you on your good 

 service.— W. S. Kidd, Aliquippa, Pa., July 2, 

 1917. 



My "want" ad for a foreman brouRht me In 

 touch with fifteen applicants. The Review does 

 the work. — A. P. Andrew, Miller's Greenhouses, 

 Muncie, Ind., June 30, 1917. 



When you hear a man complain of the 

 cost of advertising you can be pretty 

 certain he spends a good bit of money 

 elsewhere than in The Review. 



CHICAGO. 



The Market. 



Considering that we are in the sec- 

 ond week of July, no one but Mr. Lugu- 

 brious Blue would call business other- 

 wise than excellent. Those whose mem- 

 ories or records go back to other Julys 

 do not expect that the business this 

 month will be as large as the business 

 of May and June, but if July finishes 

 as it has begun it will go on record as 

 the largest summer month this market 

 ever has experienced. The demand is 

 erratic, some days strong and other days 

 weak, but averaging considerably better 

 than in July of last year. City trade is 

 especially uncertain, the out-of-town de- 

 mand continuing fairly steady and 

 heavier than usual at this date. 



The market is abundantly supplied 

 with flowers that are excellent for this 

 time of year. The quantity of stock 

 on the market is considerably heavier 

 than it was at this time last year and 

 the result is that improved demand has 

 not served to increase the prices. 



