24 



The Florists' Review 



Jdlx 12, 1917. 



CUT FLOWERS YOU NEED NOW 



Beauties 

 Ophelia 

 Carnations v 

 Snapdragon^ 

 Deipliinium 



Water Lilies 



Russells 

 Sunburst 

 Gladioli 

 — Calendulas 

 Larkspur 



Milady 

 Brunner 

 Sweet Peas 

 Daisies 

 Centaurea 



Killarneys 

 Ward 

 Valley 

 Lilies 

 Peonies 



Cornflower 



Gypsophila 



Myosotis 



PLUMOSUS SPRENGERI FERNS GALAX MEXICAN IVY 



FRNE a ft OMPANY 



WHOLESALE FLORISTS 



30 E. Randolph St. 



Successors to ERNE & KLINGEL 



L D. Phone Randolph 6578 

 Auto. 41-716 



CHICAGO 



Mention The Review when you write. 



American Beauty no longer deserves 

 first consideration in the market report. 

 Several of the largest growers have dis- 

 carded this oldtime favorite, and find 

 it necessary to buy from other whole- 

 salers to fill their orders, while nearly 

 everyone has reduced the space given 

 to Beauty. There still are good Beau- 

 ties, however, and they sell steadily, 

 though not briskly. The rose in largest 

 supply is Mrs. Kussell. A considerable 

 number of growers have mastered the 

 difficulty of growing this variety suc- 

 cessfully and there is much good stock 

 on the market. The warmer, brighter 

 woarher has taken some of the color, 

 but the flower, cut well develo])ed as it 

 is, makes an even better show than 

 Beauty, being much larger than any 

 other rose. Killarney, too, is disappear- 

 ing. In its place many growers liavo 

 planted Killarney Brilliant. Richmond 

 is nearly out of the market. Milady 

 being the red rose now seen in most 

 wholesale stores. At the momoit the 

 demand for white is stronger than for 

 any ether color in roses, because funeral 

 work constitutes a large part of tlie de- 

 mand. At the same time white is £:carc- 

 est, as in their replanting operations 

 most of the growers have discarded a 

 part of their White Killarney. Ophelia 

 has been the gainer in most cases and 

 this rose now is among the leaders, in 

 quantity, quality and demand. 



There are carnations that should be 

 thrown out for replanting, but the av- 

 erage quality of the stock on the market 

 is better tlian older florists recall ever 

 seeing so late in July. Also, the supply 

 is heavier than it ever has been at 

 this date. There is a wide range in 

 values. The stock of certain growers 

 sells readily at $2 per hundred, while 

 the surplus, composed of the pick from 

 the plants that should be thrown out, is 

 difficult to clean up even at the street 

 salesman's favorite offer of 5 cents per 

 bunch. 



Sweet peas also are holding out well 

 because of the cool weather. Some 

 splendid stock is seen. There are in- 

 creased supplies of cattleyas and neither 

 these nor valley can be said to be scarce, 

 although the sources of supply are few. 

 Fresh cut peonies still are coming in 



F. T. D. Cut Flower Service in a wholesale 

 way with the "Out-of-Town" Retail Florist 

 is practical co-operation between the 

 grower and the retailer. 



Kennicott Bros. Co. 



Chicago 



Mention The Review when you writ*. 



and a few growers and wholesalers have 

 stored considerable quantities, so that 

 it is probable the peony season will last 

 until the middle of August tliis year. 

 Easter lilies now are in large supply. 

 Candidum has come from the south and 

 the crop in Michigan is nearly ready. A 

 few rubrums are seen and auratum is 

 due in a few days. Gladioli have not 

 yet arrived from local growers and the 

 southern crop has ceased to cut a fig- 

 ure. There are quantities of outdoor 

 flowers, some of which sell well when 

 offered in good condition, but most of 

 them suffer seriously in the packing. 

 Greens again are abundant. 



Club Meeting, 



The meeting of the Florists' Club, 

 July 5, was not largely attended, but 

 President Amling, Secretary Zech and 

 all the other officers were present. On 



the proposition of holding a picnic this 

 summer the club voted adversely. A 

 letter from A, D. King, of Mattoon, 111,, 

 whose place was destroyed in the recent 

 cyclone, was read and Secretary Zech 

 was instructed to send an appeal to each 

 member of the club in Mr, King's be- 

 half. The New York Central railroad 

 was selected as the official route to the 

 S. A. F. convention at New York, the 

 train leaving at 11:45 p. m., August 19, 

 being selected. 



The club voted to omit August and 

 September meetings. 



Various Notes. 



One of the interesting announcements 

 of the week is that Anton Then has 

 placed with Peter Reinberg the exclu- 

 sive sale of field-grown plants of the 

 former's new scarlet carnation, Thenan- 

 thos, rooted cuttings of which were 



