30 



The Florists^ Review 



July 12, 1917. 



Mention Th« Rerlew when yoti write. 



PHIIiADELPHIA. 



The Market. 



The scarcity of really good flowers is 

 as marked as the scarcity ^f orders. 

 There is a certain amount or business, 

 quite as much as usual in the middle of 

 July, and there is a little good material 

 and more that is fair to middling. East- 

 er lilies are in strong supply. There are 

 lots of good lilies, enough to meet all 

 demands and to spare. Other fine flow- 

 ers are not so well off. Whenever the 

 big buyers have something on, which 

 happens every now and then, they have 

 to be on the alert to secure the stock. 

 Eoses are next to lilies in strength of 

 supply. Eastern Beauties, Kussell, 

 Prima Donna, Kaiserin and Maryland 

 are the best. Then come gladioli, most- 

 ly outdoor grown, in all the well-known 

 varieties. Orchids and valley are both 

 in light supply. There are a few fine 

 carnations besides Mrs. C. W. Ward and 

 Matchless. Some White Enchantress 

 and White Perfection are offered that 

 are worth while. Early asters are not 

 yet coming into town in any numbers. 

 There are some fine delphiniums, laven- 

 der and white candytuft, and pyre- 

 thrums are overabundant. There are not 

 many sweet peas and they are not of 

 much use now. 



At the Spring. 



There is a really beautiful woodland 

 scene in the handsome show window of 

 J. J. Habermehl's Sons at the Bellevue- 

 Stratford. The center of the window is 

 filled by a small cascade of water flow- 

 ing over rocks into a pool. The pool is 

 filled with goldfish that feed content- 

 edly in the foreground right in the thor- 

 oughfare, separated from it only by the 

 plate glass of the window. Nearby are 

 rocks and fungus-covered logs and 

 ferns, with water hyacinths growing in 

 the pond just as though they had come 

 there naturally and expected to make 

 their home right there always. Boston 

 ferns and davallias are brightened by a 



BERGER BROS. 



Offer an excellent line of the best 

 SUMMER FLOWERS 



Gladioli - Easter Lilies - Early Asters 



Roses - Sweet Peas - Carnations 



Small White Flowers - Greens 



Please order early in the day 

 Shipping orders filled with carefully selected flowers 



1225 RACE ST. PHILADELPHIA 



Mention The ReTiew when you write. 



few choice crotons. The window is the 

 work of Walter Van den Hengle, the art- 

 ist who arranged the famous rose gar- 

 den at the National Kose Festival. 



Coal. 



A representative of one of our larg- 

 est florists visited the coal regions of 

 central Pennsylvania last week to see 

 what prospects there were for a supply 

 of fuel. He went carefully over the 

 ground, talked with the operators and 

 miners and used his eyes intelligently. 

 He came to the conclusion that the pros- 

 pects of getting anthracite coal are 

 much better than the prospects of get- 



ting bituminous coal. He also believes 

 that to get anthracite coal this season 

 it will be necessary to pay a price. The 

 buyer who is willing to pay, he thinks, 

 will have no trouble in getting coal 

 now; later it may or may not be more 

 diflicult. 



. They Didn't Stay Sold. 



A good story is told of one especially 

 dull summer morning, when a crowd of 

 hot salesmen gathered for a moment at 

 William J. Baker's. Things were bad. 

 The usually successful salesmen, who 

 make out big slips recording their flow- 

 er sales, each admitted one after the 



