July 12, 1917. 



The Florists' Review 



35 



75c 



per copy 

 postpaid 



per doz. 



express 

 collect 



'T^HE original Album of Designs was published in response to many inquests from florists who felt the need for 

 A an up-to-date book that could be used in taking orders for Funeral Designs, Wedding Decorations and Bouquets, 

 Table Decorations and all cut flower work where it was not practicable to show the customer the finished article as 

 it would be when ready for use. With the publication of this album it became possible to show the finished work 

 in beautifully printed pictures. The first edition sold like hot cakes, a second and third edition went quickly. Now 

 a fourth edition is off the press. Everything "Bs in it— all the standard designs and many new pieces. 



96 pages, nearly 300 designs and decorations, beautifully printed on 

 heavy art paper, handsomely bound in a cover that will stand wear 



75c per copy postpaid 



Florists' Publishing Co. 



3 



&' V/ 



$6.00 per dozen by express 



Chicago, III 



508 South Dearborn Street 

 (Caxton Building) 



We are the largest manufacturers of Floral Wirework in the 

 United States. We defy all competition in price and quality. 



Prices will not be lower than at present. 



Raw material is scarce and getting 



scarcer. Better place an order. 



SEND FOR LIST 



SAVE MONEY 



and let us quote you on your 

 next order. 



B. E. and J. T. COKELY 



Everything In Florlsto' SupplUs. Established 22 Years 



20I North Seventh Avenue, SCRANTON, PA. 



Mention The Rpvicw when you write. 



The Convention Garden ])romises to 

 be one of the interesting features of 

 the S. A. F. convention in August. 

 Those who have space tliere are A. N. 

 Pierson, Inc., Bobbink & Atkins, H. A. 

 Dreer, Inc., Jolin Lewis Childs, Arthur 

 Cowee and B. Hammond Tracy. 

 "The S(^ed season is emled and many of 

 tlie seedsmen and their employees are 

 away on their vacations. 



The MacNiff Horticultural Co. is mak- 

 ing a number of improvements to its 

 store this summer. Mr. MaeXiflf and 

 family are at the seashore. 



The committees in charge of the ar- 

 rangements for the R. A. F. convention 

 are meeting weekly and Secretary Joiin 

 Young says that they are making rapid 

 jirogress. Mrs. Maynard, secretary of 



tlie Ladies' S. A. F., also is busy i)re- 

 ])aring for tliat society's meetings. 



J. Austin Sliaw. 



Tlie Horticultural Society of New 

 York will hold an exliibition in tlie 

 Museum l)uiiiling at the New York 

 Botanical (Jarden, Bronx park, July 14 

 and 15. Four of the ten classes for 

 flowers are open to commercial grow- 

 ers, w!io also will be allowed to compete 

 in the two classes for vegetables. Tlie 

 classes open to commercial growers are: 

 Collection of outside roses; twelve vases 

 of Jajianese irises, twelve varieties; col- 

 lection of flowers of herbaceous plants 

 and collection of flowers of shrubs and 

 trees. The exhibition is in charge of 

 William Becker. Tlie i-nsli jirizes are 



offered by tlie New York Botanical Gar- 

 den from tlie income of tlie William K. 

 .Sands fund. 



ROCHESTER, N. Y. 



The Market. 



Trade in general, and especially from 

 the wholesaler's point of view, has 

 been unsatisfactory. The montli of June 

 was a busy one for weddings, with a- 

 higher average than that of any pre- 

 vious June; lint at jiresent there is an 

 excessive supply of stock of all kinds 

 and the demand, while it is fair, is far 

 from heavy enough to absorb the re- 

 ceipts. Large (|uantities of outdoor 

 flowers arrive dailv. The raiiiv season 



