64 



The Florists^ Review 



July 12, 1917. 



< »?».<#^<<^'»?».'<^<^%.<#%.<^^ 



i 



isx^K^irs!r^r^fr^irs:<^mvn^?r. 



^^y^»^^^fc»>^fe^•j^*j^^^^»>•k*>H^^k#>>^r»>H^ 



Pacific Coast Department 



t 



^^^^^^^^^'^^^^^^^^S^^'^^.^^^^:^^<^m^?i,^^^^^^.':^^^<:^^ 



Fresno, Cal. — Fire destroyed the 

 greenhouse of W. W. McAvoy June 22, 

 the blaze starting from the embers of a 

 brush bonfire. The loss is placed at ap- 

 proximately $1,000. 



Seattle, Wash. — In the professional 

 class of exhibits at the Seattle rose 

 show June 25, prizes were awarded to 

 the Lindley Nurseries for the best ex- 

 hibit of roses; Thomas Wylie for the 

 best general exhibit and Aabling & 

 Bovce for the most artistic exhibit. 



PALMS ON THE PACIFIC. 



The Pacific northwest has looked to 

 the east for its palms, eastern houses 

 shipping large quantities to Oregon and 

 Washington, but the development of 

 the trade in those states is resulting in 

 the building up of stocks of decorative 

 plants. A glimpse of one of these is 

 afforded by the accompanying illustra- 

 tion, prepared from a photograph made 

 at the establishment of Kahn & Her- 

 bert Co., Clackamas, Ore. 



SAN FRANCISCO. 



The Market. 



With cooler weather, stock is better 

 than it was a week ago. It is difficult, 

 however, to procure enough good carna- 

 tions to supply the demand, and the 

 majority of tlie roses are not up to 

 standard. In both instances first-class 

 flowers clear readily, at rather stiff 

 ])rices. In view of the wide assortment 

 of other stock, poor carnations and 

 roses are hard to move at any figure. 

 Quantities of sweet peas are disposed 

 of daily, but the last of the crop is in 

 sight. Tlie gladiolus is the flower most 

 in evidence now, but the demand keeps 

 the large cut from accumulating and 

 there is little fear that the supply 

 will become burdensome. Double core- 

 opsis is offered in large quantities and 

 some of tlie retailers report that it is 

 selling better than the single. A new 

 light jtiiik scabiosa is liaving an excel- 

 lent sale. 



Otlier outdoor flowers demanding a 

 good sliare of attention include gail- 

 lardias, sweet williams, larkspurs, 

 candytuft, snapdragons, daisies, etc. 

 Goldc'urod lias made its appearance. A 

 few rubrum lilies have been seen, but 

 not enough to make much impression 

 on tlie market; auratums are fairly 

 ])lentiful. Easter lilies are in lighter 

 sii}i])ly and probably will not last much 

 longer. The quality has held up un- 

 usually well this year, and so lias the 

 demand. The valley situation has im- 

 proved somewhat, both with regard to 

 quantity and quality, but it is still 

 diflficult to get enough good cattloyas 

 to meet all requirements. The cut of 

 gardenias is easily disposed of. The 

 new dagger and fancy ferns are being 

 well received. Asparagus is rather 

 scarce, but there is plenty of adiantum. 

 In flowering plants there is a good call 

 for Canterbury l)ells, gloxinias and 

 A])]deblossom primroses. 



Red, white and blue flowers of all 

 kinds Avere in particularly strong de- 

 mand the first four days of July. The 



In the Palm House of the Rahn & Herbert Co.. Clackamasy Ore. 



florists were called upon to make up 

 dozens and dozens of baskets and bou- 

 quets of which the patriotic color 

 scheme was the principal feature. 



Various Notes. 



M. Donioto, of Domoto Bros., has as- 

 sumed his duties here after spending 

 two weeks in Los Angeles and vicinity, 

 where he combined busines with pleas- 

 ure. He reports business seasonably 

 good. 



J. Onislii, of the United Flower & 

 Supply Co., ('X)iects to have a fine cut 

 of asters by tie middle of this month. 

 He says the acreage devoted to this 

 flower is unusually large this year and 

 that the crop is in splendid condition. 

 The lieavy planting is due largely to the 

 fact that several Japanese growers gave 

 up sweet peas this season for asters. 



Richard Diener is sending down a nice 

 cut of hybrid gladioli from his place 

 at Kenfield. 



N. F. Baldocchi, of Podesta & Bal- 

 docchi, is expected back at the store 

 soon, after an absence of three months 

 for the benefit of his health. When he 

 gets back in harness, Victor Podesta 

 plans an automobile trip to Lake Tahoe 

 and the Yosemite. In checking up the 

 books for June, Mr. Podesta was pleased 

 to find a nice increase in business over 

 the corresponding month last year. He 

 reports an unusually brisk demand for 

 gladioli, which, in his opinion, are par- 

 ticularly fine this season. 



Frank Claverie reports business good. 

 He is having a new line of vases made. 



O. Lundberg, proprietor of Lund- 

 berg's, on Polk street, is enjoying a 

 two weeks' vacation in Placer county. 



Valley 



Valley 



We are now receiving regular shipments of choice Valley. 

 Roses, Gladioli and all other seasonable flowers and greens. 



California Cut Flower Co. 



433 West 7th Street, LOS ANGELES, CAL. 



Mention The Review vhen you write. 



|L. A. FLORAL CO.| 



^ The House of QUALITY and SERVICE H 



m LONG DISTANCE SHIPPING A SPECIALTY m 



I 407 So. Los Angeles Street, LOS ANGELES, CAL 1 



Southern California Flower Market Inc. 



421-423 Wall Street, LOS ANGELES, CAL 



LARGEST WHOLESALE FLORISTS 

 ANW SHIPPERS IN THE WEST 



Always SomethiiiK New Diiect from the Growers 



WE ARE HEADQUARTERS FOR: 



CALIFORNIA FLOWERS 



Let us convince you 



Mention The Review when you write. 



BAMBOO STAKES 



4 ft. Plain per 1,000, $ 4.00 



4 ft. Plain per 10,000, 35.00 



C. KOOYMAN CO., Inc., 



431 Bush St., SAN FRANCISCO, CAL. 



Mention The Review when you write. 



