8 



The Florists^ Review 



July 19, 1917. 



M. 

 ^RlCEj 



>t> 



Don't Be Fooled 



ts 



BY SUBSTITUTES 



"KEYSTONE QUALITY" FLORISTS' SUPPLIES 



are the MAGNETS that draw Discriminating 

 Flower Buyers to your store 



If you want the Best Buyers— buy the Best Supplies 



"KEYSTONE QUALITY" means 

 HIGHEST QUALITY— no substitutes 

 can be "just as good." 



. RICE CO. 



THE LARGEST AND BEST EQUIPPED FLORISTS' SUPPLY HOUSE 



1220-22-24 Spring Garden Street, ^•**rp^^:gktrX«''"'^^ PHILADELPHIA, PA. 



rv 



/ 



v/ 





.'^^aris^.^'' 



S 



Everything in 



RIBBONS and CHIFFONS 



We show, not a mere skeleton line, but a collection embracing every wanted 



fabric used by florists, and in quantities sufficiently large to supply the entire country. 



V PROMPT SERVICE, FAIR PRICES AND UP-TO-THE-MINUTE MERCHANDISE are the 



Contributing Causes for the constant increase in our business. Many customers send us Open Orders just 

 giving a general idea of colors and styles desired. You can safely do likewise. 



»v 



SATISFACTION GUARANTEED. 



WERTHEIMER BROTHERS 



THE MATIOWilL riOWAL RIBBON HOUSE 



Owners and Operators of WERBRO RIBBON MFG. CO., Paterson, N. J. 



Salesrooms, 19-25 East 24th Street, NEW YORK 



DESIGNS 



The 



Album 



of 



Post 

 Paid 

 75c 



FOURTH EDITION-JUST OUT 



The Florists' Review, 508 South Dearborn Street, Chicago, III. 



