8 



The Florists^ Review 



July 19, 1917. 



/; 



^ /f 



M. 



iRICEi 



CO. 



Don't Be Fooled 



BY SUBSTITUTES 



/ 



t I' 



Z3 



"KEYSTONE QUALITY" means 

 HIGHEST QUALITY- no substitutes 

 can be "just as good." 



"KEYSTONE QUALITY" FLORISTS' SUPPLIES 



are the MAGNETS that draw Discriminating 

 Flower Buyers to your store 



If you want the Best Buyers— buy the Best Supplies 



RICE CO. 



THE LARGEST AND BEST EQUIPPED FLORISTS' SUPPLY HOUSE 



1220-22-24 Spring Garden Street, 



Closod 5 p. HI. W«>ek Days 

 1 |i. III. Siitiirciays 



PHILl^DELPHIA, PA. 



iRICEi 

 CO. 



Everything in 



RIBBONS and CHIFFONS 



We show, not a mere skeletou line. I>ut a collection embracing every wanted 

 fabric used by llorists, and in quantities sufficiently large to supply the entire country. 

 PROMPT SERVICE, FAIR PRICES AND UP-TO-THE-MINUTE MERCHANDISE are the 



Contributing Causes for the couslant increase in our business. Many customers send us Open Orders just 

 Kivint: a general idea of colors and styles desired. You can safely do likewise. 



/I 



J^- 



SATISFACTION GUARANTEED. 



i^ WERTHEIMER BROTHERS 



THE NATIONAL FLORAL RIBBON HOUSE 



^i^^^,^^ Owners and Operators of WERBRO RIBBON MFG. CO., Paterson, N. J. 



Salesrooms, 19-25 East 24th Street, NEW YORK 



The 



Album 



of 



DESIGNS 



Post 

 Paid 

 75c 



FOURTH EDITION-JUST OUT 



The Florists' Review, 508 South Dearborn Street, Chicago, III. 



