14 



The Florists^ Review 



July 19, 1917. 



SOCIETY OF AMERICAN FLORISTS. 



THE CONVENTION PROGRAM. 



Of More Than Ordinary Interest. 



With the convention only one calen- 

 dar month distant, it is most gratifying 

 to realize that arrangements for the 

 convention garden, the trade exhibi- 

 tion and the convention itself are prac- 

 tically completed, and that there re- 

 mains only the big attendance, which 

 all the workers confidently expect, to 

 insure that the 1917 convention will 

 be the greatest in the history of the so- 

 ciety. 



The convention program will be 

 mailed to members this week, and a 

 careful consideration of it will show 

 that there are subjects of most vital 

 importance to come before the conven- 

 tion, subjects which entail action tend- 

 ing toward great benefit to the trade 

 generally. 



The promotion of the proposed bureau 

 of credits and collections has been be- 

 fore the executive board, and that body 

 has done what it could to facilitate the 

 commencement of the actual work of 

 promotion. But great ideas, as well as 

 great bodies, move slowly, and it will 

 not be until the project has been thor- 

 oughly threshed out in convention that 

 actual work, with full powers conferred 

 by the society, can begin. 



The subject, "Publicity for Flowers," 

 will again occupy the attention of the 

 convention. While the full aims of the 

 society have proved to be far from pos- 

 sible along the lines considered, much 

 good work has been done, and it is 

 hoped the subject will be fully dis- 

 cussed, in order that a course of action 

 may be decided upon which shall lead 

 to the results desired. 



May Be Danger Here. 



There is a rumor that the Interstate 

 Commerce Commission is to be ap- 

 proached by the express companies for 

 a ruling as to whether a delay of 

 twenty-four hours in the delivery of 

 perishable goods should be considered 

 otherwise than reasonable. It goes 

 without saying that a ruling from the 

 standpoint of the express companies 

 would result in much hardship for our 

 growers in the shipment of stock to 

 the markets, and the trade in general 

 would suffer much injury. This matter 

 should receive the serious attention of 

 the convention. 



The extension of the sentiment at- 

 taching to Mothers' day is another im- 

 portant matter slated for discussion, 

 one in which nearly all branches of the 

 trade are deeply interested. 



The report of the National Flower 

 Show committee, to be presented by 

 Chairman George Asmus, will, it is ex- 

 pected, take up the greater part, if not 

 the whole, of one session. The report 

 will demonstrate that the wisdom of 

 doing things on a large scale is un- 

 challengeable, and that immense bene- 

 fits in the way of publicity for florists' 

 productions naturally follows. 



The work of the committee on tariff 

 and legislation will be fully considered 

 and the discussions will be most inter- 

 esting, especially in view of the fact 

 that certain legislation derogatory to 



the interests of florists has been deemed 

 sufficiently important to render the en- 

 gagement of legal counsel absolutely 

 necessary in the stand being made by 

 our society. 



Allied Organizations. 



The various sectional societies will 

 hold meetings as usual, and in view of 

 the fact that certain of these societies 

 are now cooperating with the S. A. F. 

 in much of its work, these meetings 

 will take on more than usual impor- 

 tance. 



The Florists' Telegraph Delivery, 

 which is distinctly a section of our so- 

 ciety, will hold an important meeting 

 on the first day of the convention, and 

 President William F. Gude and Secre- 

 tary Albert Pochelon will at this meet- 

 ing welcome all retail florists who may 

 be in attendance at the convention, 

 whether members or not, in order that 

 the objects and system of the organiza- 



IRJVliHY now and then a well- 

 IL9 pleased reader speaks the word 

 which is the means of bringinsf a 

 new advertiser to 



Such friendly assistance is thoroughly 

 appreciated. 



Give us the name of anyone from 

 whom you are buying, not an adver- 

 tiser. We especially wish to interest 

 those selling articles of florist's use 

 not at present advertised. 



FLORISTS* PUBLISHING CO. 

 530-60 Caxton BIdg. Chicago 



tion may be fully explained to them and 

 the benefit attaching to a membership 

 demonstrated. 



In line with other important work 

 taken up by the society will be a dis- 

 cussion of a project to form a bureau 

 of insurance against storm damage. 

 President Kerr some time ago appoint- 

 ed a committee to consider this impor- 

 tant matter, and the report of this com- 

 mittee will be presented at the con- 

 vention. All florists interested in this 

 subject should surely be in attendance. 

 The Florists' Hail Insurance Associa- 

 tion has proved a great success in spite 

 of serious misgivings at the start, and 

 it is possible that a plan for insurance 

 ^against storm damage can be evolved 

 with equal success. 



Many Hospitalities Planned. 



"The Florists' Business in Relation 

 to the War," will be another subject 

 for full discussion. Some able speakers 

 will deal with the various phases of the 

 subject and it is expected that much 

 doubt as to the accomplishment of 



"business as usual" will be dispells 1. 



Complying with the wishes of the cv-- 

 ecutive board, all organized forms f 

 entertainment for visitors to this co i- 

 vention have been dispensed with, ai,d 

 such entertainment as will be profferi d 

 will be largely of a private characti r, 

 although, perhaps, none the less enjo - 

 able. The New York trade will see o 

 it that hospitality is not wanting and 

 with the many pleasures and attractioi s 

 at all times to be found in New Yor' , 

 visitors are not likely to greatly mi s 

 the functions such as have been in evi- 

 dence at former conventions. 



The Ladies' Society of American 

 Florists will, as is customary, ha\e 

 quarters in the Grand Central Palaci , 

 near the secretary's office, where Mrs. 

 Charles H. Maynard, its secretary, will 

 be in attendance to receive members 

 and visitors. 



The Trade Exhibitors. 



Following is a list of those who have 

 already reserved space in the trade ex- 

 hibition : 



John G. Scheepers & Co., Inc., New York. 

 George L. Stillman, Westerly, R. I. 



B. Hammond Tracy, Wenham, Mass. 

 John Lewis ChUds, Flowerfleld, N. Y. 

 Reed & KeUer, New York, N. Y. 



A. T. Boddington, Inc., New York. 

 J. C. Moninger Co., Chicago. 

 Jackson & Perkins Co., Newark, N. Y. 

 American Greenhouse Mfg. Co., Chicago. 

 Russin & Hanfling, New York. 

 John A. Evans Co., Richmond, Ind. 

 Lord & Burnham Co., New York. 

 Hitchings & Co., Elizabeth, N. J. 

 Henry A. Dreer, Inc., Philadelphia. 

 H. Bayersdorfer & Co., Philadelphia. 

 Werthelmer Bros., New York. 

 Kroeschell Bros. Co., Chicago. 

 A. L. Randall Co., Chicago. 

 King Construction Co., North Tonawanda. 

 N. Y. 



M. Rice Co., Philadelphia. 



H. F. Michell Co., Philadelphia. 



Pennock Co., Philadelphia. 



Jos. G. Neidinger Co., Philadelphia. 



Robert Craig Co., Philadelphia. 



A. N. Pierson, Inc., Cromwell, Conn. 



Expanded Wood Co., Evansville, Ind. 



Lion & Co., New York. 



Jos. Heaeock Co., Wyncota, Pa. 



Chicago Feed & Fertilizer Co., Chicago. 



P. J. Kraus, New York. 



Mead-Suydam Co., Newark, N. J. 



Roman J. Irwin, New York. 



Basket Novelty Co., New York 



Foley Greenhouse Mfg. Co., Chicago. 



C. E. Falls Service Co., Kansas City, Mo. 



The Convention Garden. 



The exhibitors in the convention gar 



den are: 



W. A. Mando, South Orange, N. J. 

 Bobbink & Atkins, Rutherford, N. J. 



A. N. Pierson, Inc., Cromwell, Conn. 

 Conard & Jones Co., West Grove, Pa. 

 Henry A. Dreer, Inc., Philadelphia. 

 John Lewis Childs, Flowerfleld, N. Y. 

 Arthur T. Boddington, Inc., New York. 

 Arthur Cowee, Berlin, N. Y. 



B. Hammond Tracy, Wenham, Mass. 

 William Tricker, Arlington, N. J. 

 Thomas Meehan & Sons, Philadelphia. 

 A. L. Miller, Jamaica, N. Y. 



R. Vincent, Jr., & Sons Co., White Marsh. Md. 

 Raymond W. Swett, Saxonville, Mass. 

 Vaughan's Seed Store, Chicago. 



John Young, Sec'y. 



INDIANA FLORISTS MEET. 



Discuss Coal and Insurance. 



The State Florists' Association of In- 

 diana held its regular meeting July 10 

 at Castle hall, Indianapolis. There was 

 an unusually large number of members 

 present, and they heard the proposed 

 wind storm insurance and coal questions 

 discussed. 



The insurance committee made its 



