30 



The Florists^ Review 



July 26, 1917. 



BUSINESS HOURS: 



During the 



summer 



months 



7 a. m. to 4:30 p. m. 



THE LEO NIESSER CO. 



WHOLISALI FLORISTS 



12th and Race Sts., nnLADELrilU,rA. 



BALTIMORE. MO. WASHINGTON, D. C. 



SPHAGNDN NOSS 



6 5-bbl. bales 

 for $11.00 



New Moss— each bale 

 wrapped 



The Three Best Items in Cut Flowers during the 



summer months are: 



ASTERS 



$1.50 to $3.00 per 100 



The supply is increasing, and we now have plenty of all colors 

 and varieties. With a larger supply you can look for a better selec- 

 tion and values. 



EASTER LILIES GLADIOLI 



We never had a better lot of 

 Lilies and the quality of Easter 

 Lilies is not affected by weather 

 conditions like other flowers. 



$6.00 and $8.00 per 100 



Our assortment consists of the 

 best commercial varieties such as 

 Augusta, America, Brenchleyensis, 

 F. King, which are really the best 

 for cut flower purposes. 



250 of the best. $10.00 



Montlon The Review when yon write. 



friends of the members made up the 

 balance of the party. 



The society is one of the oldest in 

 the south. Its officers are: President, 

 Paul Abele; vice-president, E. A. Far- 

 ley; treasurer, John Eblen; secretary, 

 Eichard Eichling. 



PHILADELPHIA. 



The Market. 



The standard summer flowers are com- 

 ing in more freely now, so that the last 

 week in July sees the market better 

 supplied than the week just ended. As- 

 ters in all colors and of good quality 

 are much more plentiful. They came at 

 a time when carnations had ceased to be 

 dependable for general use. Gladioli 

 also are now obtainable in large num- 

 bers. Many of them are fine; America 

 is especially so. Roses are rather more 

 numerous than they were a week ago 

 and Easter lilies continue abundant. 

 Business is fully up to the mark for the 

 season, probably a little ahead of last 

 July so far. Most of it is made up of 

 sad orders, with a scattering of gifts 

 for more joyful occasions, and home or- 

 ders. The impression given by a trip 

 around the wholesale cut flower houses is 

 that there are not enough growers send- 

 ing in good flowers to make the sales 

 activity general. 



A Handsome Show Boom. 



The M. Rice Co. has just completed 

 its second floor show room. The entire 

 front of the floor has been partitioned 

 off to a depth of about one-third of the 

 building and arranged as a basket show 

 room. It would be difficult to imagine a 

 more beautiful and instructive display 

 than is now arranged here. The baskets 

 are shown in groups, one of each kind. 

 There are dark colorings relieved by the 

 deep greens and browns so pleasing in 

 the Indian style of basket. Opposite 

 are the white enamel baskets, glisten- 



BERGER BROS. 



EASTER LILIES 



We recommend them to our friends where 

 decorative white flowers can be used 



GLADIOLI, the best varieties 



ASTERS, the early sorts, all colors 



ROSES, CARNATIONS, GREENS, 

 SMALL WHITE FLOWERS 



WE WANT YOUR SHIPPING ORDERS 

 They Will Have Careful Attention 



1225 RACE ST. PHILADELPHIA 



Mention The ReTlew when jon write. 



ing in their purity. Beyond are the white 

 baskets of pale blue and delicate green. 

 Further on are the gold baskets, richly 

 finished. There is a large and interest- 

 ing exhibit of tumbler baskets in some 

 fifty different styles. Considerable space 

 is given to the baskets that are no 

 longer made in quantity, the odds and 

 ends, so to speak, of which only a lim- 

 ited number are available. 



A novelty of especial interest is a 

 tall basket of vase-like form, set in a 

 broad bowl-shaped basket. The tall vase 

 is intended for cut flowers, the bowl- 

 like basket beneath for plants. Both 

 Mr. Eschner and Mr. Brunswick con- 



sider this exhibit the finest thing of its 

 kind ever arranged. Mr, Eschner says 

 that most of the baskets are "made in 

 America" and that they represent the 

 combined ideas of their business family, 

 gathered from a close study of the needs 

 of florists all over the country. He adds 

 that the success of these baskets is most 

 gratifying. 



The P. H. S. Gardens. 



The sale of Horticultural hall puts the 

 Pennsylvania Horticultural Society in 

 a new position. The society has lost 

 its home. It has acquired wealth. In 

 order to continue its usefulness the so- 



