jui.v 26. 1917. 



The Florists^ Review 



31 



Lilium Regale 



One of the most attractive novelties of re- 

 cent introduction. A splendid summer flower, 

 showy, attractive and lasting. 



$5.00 per 100 flowers 



Cut Gladioli, $3.00, $4.00, $5.00 per 100 

 Asters, - 2.00, 3.00, 4.00 per 100 



During July and August we will close daily 4:00 p. m., Saturdays 1:00 p. m. 



S. S. PENNOCK COMPANY 



1608-1620 Ludlow Street, PHILADELPHIA, PA. 



Edward Reid 



Flowers 



of Quality 



KAISERIN, very fine now. 



BEAUTIES, in all lengths PINK ROSES, several good sorts GLADIOLI, extra fine America, etc. 



EASTER LILIES, large flowers ASTERS, white, pink, rose-pink, lavender, purple 



I ADVISE MY CUSTOMERS TO ORDER ASTERS, NOT CARNATIONS. 



VALLEY ONLY ON ADVANCE ORDERS. 



Although it is summer, I am on the job and have the stock. 



*' REID'S ARE RIGHT" 



1619-21 Ranstead Street, PHILADELPHIA, PA. 



Mention Thft Review whpn yon write. 



THE HOUSE OF MERIT 



FLORISTS' SUPPLIES 



JOS. a. NEIDINQER CO. 



1309-11 N. S«cond Str««t 

 PHILADELPHIA, PA. 



Mention The Review when yon write. 



ciety must find new fields. Some influ- 

 ential members have expressed them- 

 selves as favorable to a garden, prefer- 

 ably in Fairmount park. There is a 

 garien ready now that stands in urgent 

 Dc<'l of intelligent work. For it, ap- 

 peals are being made at this moment. 



Til ■ • ^* 



^'iis is the historic Bartram garden on 

 the banks of the Schuylkill river. Can 

 the Pennsylvania Horticultural Society 

 •^0 a better work, or one that would ap- 

 pe;.! more to its members, than build- 

 "i>, up the historic gardens founded by 

 John Bartram? These gardens have 

 'a^'ly been the scene of several social 

 ev nts of interest. The society of lit- 

 tlt" gardens had a tea and heard a lec- 

 tu e by, I think, Professor McFarlane 

 th re. Many of the members had never 

 'e» u the garden before. 



Freight. 



The Pennsylvania Railroad Co. has 

 '^"^ued a circular letter to its shippers 

 i<U'ising them of a change in its freight 



THE PHILADELPHIA WHOLESALE FLORISTS' EXCHANBE 



GLADIOLI. EASTER LILIES, ASTERS 

 IN QUANTITY 



Night teleerams will receive careful attention. 



1615 RANSTEAD STREET, PHILADELPHIA. PA. 



Mention The Reylew when yon write. 



EASTER LILIES - GLADIOLI - DELPHINIUMS - SREENS 



WM. J. BAKER. rS^i:SiiSs::^U PHiLADELPHM. PA. 



Mention The ReTlew when yon write. 



EUGENE BER NH El MER, WHOLESALE FLORIST 



THE FINEST SUMMER ROSES 



1531 RANSTEAD STRBET, 



Mention The Reriew when yon write. 



PHILADELPHIA, PA. 



arrangements for shipments by freight 

 of less than carload lots. The railroad 

 has in the past accepted such freight 

 at any of its freight stations, at any 

 time, for any point. It proposes in the 

 future to accept such freight only at 

 certain points, on certain days, for cer- 

 tain points; in other words, to have 

 sailing days, so to speak, for freight 

 cars. For instance, a car will be sched- 

 uled to leave Grays Ferry freight sta- 

 tion at 3 p. m., August 1, for Pitts- 

 burgh and the west. That car will be 



ready to receive freight for such 

 points for so many working hours be- 

 fore that time. Another car will leave 

 at 5 p. m. for the south, and so on. 



The idea is that this plan will have 

 many advantages. It will save time and 

 labor in handling and transferring 

 freight. It will require fewer locomo- 

 tives and cars to handle a given quan- 

 tity of freight, and it will avoid con- 

 fusion. The aid of various trade or- 

 ganizations is to be invited in work- 

 ing out the details of the plan. An im- 



