JULY 26, 1917. 



The Florists^ Review 



33 



ATTENTION 



FLORISTS' PRINTING 

 CARDS AND ENVELOPES 



W^ Special Discount 



from our 1917 catalogue 

 r HIS MONTH ONLY 



THE JOHN HENRY CO., Lansing, Nich. 



. .doz., $0.90 

 1.30 

 1.76 

 2.00 

 2 75 

 3.60 



Mention Th« B«Tlew when you wrtf . 



EST QUALITY 



>" inch Hanging Baskets 



K-inch \^ " , 



n-inch " " 



K-inch " " 



Ifi-inch " " 



1,-inch •' " 



Wn PflTTFR ffl **1 HIsrh Ave., 

 . «. lUllLR l/U., Cleveland. Ohio 



Mention The ReTlfw when you write. 



WIRED TOOTHPICKS 



Manufactured by 



W. J. COWEE. "5?tr 



10,000, $2.00 50,000, $8.75 



Sample Free For Sale by Dealers 



Mi'ntlon The Rerlew when yon write. 



The Rapid WiurrER Co. 



MANUFACTURERS OF THE 



RAPID RAPPER 



56 East Randolph Street, CHICAGO 



Mention The Rerlew whe n you write. 



well smoker of the Florists' Club in the 

 old rooms in Horticultural hall, July 19. 

 The ex-jjresidents spoke happily. Rob- 

 ert Craig, Joseph Heacock, J. Otto Thi- 

 low, George Burton, Robert Kift, Albert 

 M. Herr, of Lancaster, and President 

 A. Farenwald, also spoke well. Dr. 

 George Goebel, of bowling fame, came 

 to town expressly for the occasion. 

 G. C. Watson sent word he never at- 

 tended funerals and would not allow 

 John Westcott to come either. It was, 

 however, a hapi)y gathering. 



Phil. 



MILWAUKEE. 



The Market. 



Toward the end of the last week the 

 temperature mounted to 86 degrees, 

 and it seems to be going higher at this 

 writing. Tliis, of course, is having its 

 effect on business; there is a marked 

 degree of ennui in every flower estab- 

 lishment. There is no surplus stock and 

 there seems to be enough business to 

 take up the daily supply. 



Roses are fairly good and the sup- 

 ply is about equal to the demand. The 

 cut is becoming smaller every day, 

 but the quality seems to hold up quite 

 well. Carnations are still to be had in 

 quantity, but the quality shows the 

 effect of the hot weather. Sweet peas 

 are still on tlio market, although the 

 stems arc short and the blooms only of 

 medium size. Tliey are selling well, 

 however, and make up a good part of 



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,^|p^ 



j Keep Your Flowers Fresh | 



= Don't let them wither and spoil before you have had a 5 



I chance to sell them. Wipe out this loss and increase = 



= your profits. | 



= You can do it if you have the proper means of pre- = 



= servation and refrigeration. i 



Florist I 



Rehigerators I 



^iM 



= will keep your flowers fresh and attractive. The McCray patented sys- E 



E tern of refrigeration keeps flowers at just the right temperature all of E 



E the time. They are always fresh, cool and salable. E 



E The McCray will help sell your goods, too. Its beautiful plate glass E 



E doors and sides and its Inviting arrangement provide for most attractive E 



= display. The compartments vary in dimensions to allow for different E 



E length stems. = 



= The linings come in either heavy plate mirror or white enamel. The E 



E woodwork may be finished to match the decorations of your store. E 



E I-«t us tell you more about the McCray. E 



E Send for Free Catalos^ue E 



E No. 74 for Florists No. 92 for Residences E 



I McCRAY REFRIGERATOR CO. | 



I 788 Lake Street KENDALLVILLE, IND. | 



E Agencies in All Principal Cities s 



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