46 



The Florists^ Review 



July 26, 1917. 



San Francisco, Cal. 



Pelicano, Rossi & Co. 



188-185 Kearny Street 

 FLOWERS BY TELEGRAPH_ 



SAN FRAHCISCd 



Podesta & Baldocchi 



224-226 Grant Avenue 



Prompt and careful attention to orders 

 from out-of-town florists.' 



SAN FRANCISCO 



JOSEPH'S 



233-235 GRANT AVENUE 



Members of Florists' Telegraph Delivery and 

 National Florists of this District. A specialty 

 made of "Welcoming" and "Bon Voyage" packages. 



San Francisco, Cal. 



ART FLORAL CO. 



255 Powell Street i _^. , : 



Best attention given yoar orders 

 Member* Florists' Telegraph Delivery 



EPPSTEIN!S 



Hotd St Francis. SAN FRANCISCO 



Not connected with any other store. 

 Wire your orders direct to me. 



Members Florists' Telegraph Delivery Ass'n 



DARBEE'S 



FLOWERS THAT KEEP 



1036 Hyde Street, 



SAN rRANCISCO, ai. 



First prizes for Tiolets. Iris. Gladioli, Carnations, 

 Artistic Desisrnine. Basket Arrangements, etc., 

 at Panama-Pacific Exposition. Eastern florists sup- 

 plied with Violets. Mums. Asters. Oreens. etc. etc. 

 Members Florists' Telegraph Delivery. 



The Park Floral Go. 



J. A. VALENTINE. Pres. 

 Member Florists' Telegraph Delivery 



DENVER - COLOBUDO 



Colorado Springs, Cok 



Orders Carefully Executed 



PIKES PEAK FLORAL CO. 



Wholesale and Retail 



Member Florists' Telegraph Delivery 



Colorado Springs, Colo< 

 Frank F. Crump ^il^!7''l^lS<^'^ 



MemDer Fiorista* Telegraph Delivery 



Electric City Conservatory 

 Great rails, Montana for M^onuin.^ and vich'!- 



Ity. Members both F. T. D. and National Florists. 



SPOKANE, WASHINBTON 



Donart's House of Flowers 



ART FLORISTS 

 Growers of Choice Cut Flowers 



LONG BEACH, CAL. 



LONG BEACH FLORAL CO. 



Choice Cut Flowerd Floral Designs 

 Member Florists' Telegraph Delivery 



LONG BEACH, CAL. 



LOWE'S FLOWER <^HnP The Pioneer and Inim FItrist. 

 Member Florists' Telegraph Delivery. 



stays at New York, Philadelphia and 

 Washington. E. F. 



BALTIMORE. 



Should Florists Cut Down Output? 



July 9 I dropped in at the meeting of 

 the Florists' Club. I did not expect to 

 find many there or at this season to hear 

 much business discussed, but in both I 

 was wrong, as there was a good number 

 of the boys present and the main ques- 

 tion of the evening was: "Should flo- 

 rists grow as much stock as formerly? 

 In these times of commercial unrest will 

 there be a demand for their product?" 

 The subject was discussed at some 

 length, but was not finished, as it was 

 the opinion of many that it was a na- 

 tional question and should be taken up 

 by the S. A. F. at the New York con- 

 vention. It was made the order of busi- 

 ness for the next meeting of the club, 

 which will be held in August, prior to 

 the convention, in order that we may 

 be in a position to present to the con- 

 vention the opinions of Maryland flo- 

 rists on this vital question. 



This article will be in the hands of 

 members of the club before that meet- 

 ing, so I think it might be well to an- 

 alyze the question thoroughly before 

 the meeting takes place. 



Is there sufficient reason for any flo- 

 rist to curtail his output? The first 

 thought that comes to me is that the only 

 reason for a reduction in production 

 would be when the public stops using 

 flowers, and we certainly could not 

 blame the public much if we are ready 

 to quit ourselves. 



Closed Houses Tie Up Investment. 



I would suggest that every florist who 

 reads this take the copy of The Re- 

 view for May 24, turn to the last page 

 and read the advertisement of the 

 American Greenhouse Mfg. Co. I would 

 like to liave readers note the line of 

 argument the company 's advertising 

 man is using at this time of stress. The 

 builders are in exactly the same position 

 as the florists, for if flowers are to be 

 curtailed there will be no need for new 

 greenhouses. Yes, I can hear those who 

 class themselves as conservatives say: 

 "Oh! biit advertisers have an ax to 

 grind." I admit they are right, but the 

 sooner the florists get busy at the grind- 

 stone the better it will be for them. 



There is only one way by which any 

 florist can curtail his output, and that 

 is by letting part of his range lie idle. 



SEATTLE, WASH. 



HOUYWOOD GARDENS 



Seattle's Leading: Flower Shop 

 1534 SECOND AVE. 



HEMBEBS FLOBI8T8' TKLEGBAPH DELIVEKi. 



CALIFORNIA FLORIST 



TACOMA. WASH. 



Orders for Cut Flowers and Designs de- 

 livered anywhere in the United Stater, 

 and Canada. 



WOLFSKILLS' and 

 MORRIS GOLDENSON 



FLORISTS AND DECORATORS 



We Solicit Telegraph Orders. 



Regular Trade Discount. 



229 W. Third St., LOS ANGELES, CAL. 



1 



LOS ANGELES, CAL 



HOWARD & SMITH 



NINTH AND OLIVE STREETS 



You can depend on us for all orders for 

 delivery in this section. 



DARLING'S SHOP 



"Flowers for Her" 

 208 West Sixth Street, LOS ANGELES, CAL 



Cut flowers or good design work by best 

 artists and designers delivered anywhere 

 in the west on receipt of mail or telegraph 

 orders. Usual discount to the trade. 



WRIGHT'S FLOWER SHOP 



" 224 West Fourth St. 



LOS ANGELES, CAL. 



Leadiig Retul Flirist in tke City 



SPOKANE, WASPGTON 



Reimers Floral Art Shop 



RETAILERS AND GROWERS 



Santa Barbara, Cal. 



010 STATK ST. 



GLEAVE'8 FLOWER SHOP 



ARTHUR GLEAVE. Prop. 



Choicest Cut Flowers and Floral Desiens on 

 Short Notice. 



Botb Pbones 1018 



iaVERSn)E,CAL BAKERSnELD,CAL 



A. M. HOSP. Leading Tlorist 



